The seventh day of the seventh lunar month is a traditional festival in China-Qixi Valentine's Day. The following is a selection of Valentine's Day rose sales programs for everyone. Welcome to read and enjoy.
Tanabata Valentine's Day rose sales plan 1: marketing theme: true love is priceless, roses are affectionate.
Second: advertising
Publicity method: 1, set up billboards, and set up billboards in major traffic, squares and crowded places in the city. Billboards should be eye-catching, romantic, inflammatory and resonant, so that people can feel the atmosphere of Valentine's Day as soon as they see advertisements, and everyone has the impulse to buy flowers. 2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is priceless, and roses are affectionate. 3. Publicity through the Internet. Nowadays, young people are very familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so surfing the Internet is a good way. Through QQ group, Weibo, these popular things that young people like, we can get good results. Three: product market positioning
(1) Market segmentation: universities, white-collar areas of major office buildings, high-end restaurants and business clubs, as well as restaurants and cafes. Crowded with people.
(2) Population segmentation: Population segmentation divides the market into several groups according to factors such as consumers' age, gender, family size, family life cycle, income, occupation, education level, beliefs and values. Women are the main users and buyers are equally divided. The main market segments are students from various universities, middle and low income, white-collar workers, small families, business people, major flower shops and wedding companies. Secondary market segment: Young women who like to try new things and middle-aged and elderly people with high incomes are just molecular women in the secondary market segment. (3) Psychological segmentation: Psychological segmentation is to segment the market according to the social class, lifestyle and personality characteristics of consumers. Different lifestyles, such as simple women, fashion-loving, professional women and family first, determine different buying habits. (4) Behavior segmentation: opportunity to explore the timing of demand, such as marriage, promotion, festivals, etc. Like this Valentine's Day, it is a good marketing opportunities.
On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.
Four: the value and implication of the product itself
Rose: Rose symbolizes love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers. Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue enchantress flower language: two in one.
A promise. Two blue enchantress flowers: meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings; Three blue enchantresses, Huayu: You are my deepest love, and I hope to remember our beautiful love story forever. 1 rose stands for-I only have you in my heart.
Two roses represent-there are only two of us in this world.
Three roses stand for-I love you.
Four roses stand for-till death do us part
Five roses represent-sincere thanks
Six roses represent mutual respect, love and understanding.
Seven roses represent first love.
Eight roses mean-thank you for your concern, support and encouragement-nine roses mean-I want to spend my life with you.
10 rose stands for perfection and invulnerability.
1 1 Rose stands for-I only love you all my life.
12 rose stands for-my love for you is growing day by day!
13 rose stands for-you are my secret crush.
Roses represent pride.
15 rose-full moon night
16 rose stands for-falling at your pomegranate skirt.
17 rose stands for-you are my wife.
18 rose stands for-I wish you eternal youth and beauty.
Roses represent patience and expectation.
Twenty roses represent-I have only one sincere heart.
2 1 Rose stands for sincere love.
22 roses represent-good luck.
25 roses represent-please love me, too.
27 roses stand for-wife ~ I love you.
30 roses represent-falling in love with you is my greatest glory-37 roses represent-I say I love you in my heart.
40 roses represent-unswerving love
47 roses represent-you are the only one for me.
50 roses represent-unexpected meeting
99 roses represent forever!
100 rose represents 100% love.
10 1 rose stands for-favorite
108 Rose proposes marriage.
144 rose language-love you forever
365 roses-I miss you every day
999 roses represent eternity.
100 1 rose-forever
13 14 rose stands for-love you all your life.
Five: product packaging
There are many ways to wrap a bunch of roses, but if it's Valentine's Day, you can do something special and try to surprise each other. ....
1: Traditional paper packaging needs to match colors and flowers. More traditional, but there is no psychological contrast in the overall effect, so it is difficult to cause great surprises.
2. Transparent plastic paper looks natural, but the color is monotonous.
3. If it is delivered home, choose a beautiful vase directly. It is also very convenient, and I can feel your thoughtfulness.
4: Spiral wound with ribbon and decorated with some paper at the lower part.
The romantic way is to put flowers on the grass in the yard to form a heart with a small gift in the middle. Then invite her down to have a look and give her a surprise.
6. Pack with big leaf plants, put them together one by one, and wrap them outside the flowers. This is very healthy. Although there are not many colors, nature is the best color, which reflects the peace and singleness of your mind.
7. Where the weather is still cold, you can wear a scarf with colors and flowers. After hitting the bottom with paper, it can be wrapped directly under thorns, which looks very fashionable. Two gifts together, both warm and romantic.
In addition, we should also pay attention to the arrangement and combination of roses. First of all, we can match roses with different patterns, make them into hearts, or make an arrow into hearts, and then we can form different words, such as I love you, I love you, my life, my lover's name and so on. Give full play to your imagination and strive to highlight the highlights, in order to surprise people.
Six: price strategy
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