During the ten years in Jinshan, Lei Jun led Jinshan to do a lot of exploration.
1999, Kingsoft Internet Security beta is online, and it can be downloaded online for free. In 2000, the official version was launched. A year later, it occupied 30% of the anti-virus software market; At the end of 2002, Kingsoft Internet Security drastically reduced its price and set off a blue security revolution, with a market share close to 60%.
In 2003, Lei Jun decided to enter the field of online games, and launched the online version of Love between Swordsman and Swordsman, which attracted a large number of users and was rated as "the best domestic game in 2003". In the following two years, he successively entered Vietnam and other Southeast Asian countries. The success of "Xia Ai" made Jinshan earn a lot of money.
In 2000, Lei Jun decided to develop e-commerce business and changed Joyo. These consumer goods include books, audio and video, software and games. By the peak of 2004, the annual sales reached 654.38+0.6 billion yuan. Later, due to lack of funds, it was sold to Amazon for $75 million.
As early as 1999, Jinshan considered listing, but after a turning point, it never waited for the right time. Initially, listing on the domestic main board or Growth Enterprise Market was considered, but the main board required higher volume and profit. Until 2007, Jinshan finally went public in Hong Kong, which lasted for eight years.
However, one night after listing for two months, in Baiyanlou, the north gate of Beihang University, Lei Jun stubbed out cigarette butts and picked up his backpack, which was slower than usual. He decided to leave.
After leaving the company, Lei Jun turned to be an angel investor. Invested in YY, Ke Fan, UC and other well-known enterprises. After not serving as CEO, Lei Jun can spare more time to pay attention to the general trend and think about the direction.
At the end of 2008, a year after leaving Jinshan, Lei Jun was drinking in a bar with his old colleagues and subordinates. Long-term depression, coupled with drinking a little wine, Lei Jun seems a little excited. "I'm like a retired veteran cadre now. Although I am running around looking for projects every day, I always feel lonely and don't know what I should do. I woke up in the morning and began to fall into such confusion, and then day after day, such a day is extremely painful. " Lei Jun said.
"I just started at the age of 40, starting from scratch!" A word from Li Wanqiang, a good friend, made Lei Jun suddenly realize.
At that time, the iPhone released by Jobs caused a buying frenzy around the world. In 2007, Apple's sales revenue was as high as $24 billion, a year-on-year increase of 249%. Someone said, "This is the most anticipated mobile phone since Bell invented the telephone."
As a super mobile phone enthusiast, Lei Jun was deeply stimulated. In 2009, Lei Jun decided to form a strong team to realize his mobile phone dream. This is also his 18-year-old dream: to start a world-class company. "Mobile phones should be the biggest opportunity in this era," Lei Jun said.
165438+ 10 One night in October, Lei Jun and Liu Qin of Morningstar Capital made a phone call for 12 hours. In the middle, Lei Jun changed three batteries and Liu Qin changed three mobile phones. Putting down the phone, Liu Qin decided to invest in Lei Jun. ..
2011August16th, Lei Jun came to Beijing 798 Art Zone wearing a black Ke Fan T-shirt, blue jeans and sneakers to hold a Xiaomi mobile phone conference. When Lei Jun arrived, the scene was crowded and the aisles and platforms were crowded with people. At two o'clock in the afternoon, the press conference began. With the continuous switching of slides, the shouts of fans come and go. A reporter asked the staff in a low voice, "Where did you get the trust? Too dedicated! " The staff said helplessly: "They all came by themselves, and we didn't expect it."
Xiaomi's mobile phone finally appeared.
We all know the rest.
"After starting a business for more than 20 years, can you open a tens of billions of companies?" This is the idea of Lei Jun when he founded Xiaomi. Today, he has far exceeded the goal of that year.