Founded in February 20 19, the first product was released in March, that is, three or four years ago. Because of its extreme cost performance and main game entertainment, it has attracted a large number of loyal users.
Mobile phones are prominent in terms of games and performance, and the consumer groups are mostly young men. Therefore, many female users may not know much about them, and even think that they are niche mobile phones, which are easily mistaken for foreign brands with English names.
IQOO focuses on performance+extreme e-sports. Of course, in my opinion, the early iQOO was biased towards the positioning of e-sports and gaming mobile phones, but today 5Pro is the first to carry 120W fast charge, which is very eye-catching in terms of design, performance and shooting level.
Shen Wei's personal experience.
Shen Wei is the founder and CEO of vivo. He has profound influence and experience in the mobile phone industry in China. Shen Wei worked in BBK in his early years. BBK is a famous manufacturer of electronic products, focusing on audio and video products. During his work at BBK, Shen Wei accumulated rich experience in designing and manufacturing electronic products, which laid a solid foundation for his later creation of vivo.
Around 20 10, Shen Wei decided to focus on the smart phone market and founded the vivo brand. Vivo initially took music mobile phones as the market entry point, and with excellent sound quality and fashionable design, it quickly succeeded in the market. Shen Wei's keen insight into market trends and in-depth understanding of consumer demand make vivo stand out in the highly competitive smartphone market.
Shen Wei not only has unique views on product design, but also attaches great importance to brand marketing and channel expansion. Vivo has successfully expanded its market share through a wide range of offline retail stores and online sales platforms. In addition, vivo also sponsored a number of large-scale sports events and entertainment activities, which enhanced brand awareness and influence.
Reference to the above content: Baidu Encyclopedia-Shen Wei