Undoubtedly, the biggest news in the Internet circle recently is Luo Yonghao’s live broadcast. On the evening of April 1st, with the slogan "Basically don't make money, just make friends", Lao Luo completed his first live broadcast on Douyin.
No matter whether you have money or not, whether you know how to buy things or not, I believe that many people like me have watched this live broadcast. After all, watching the live broadcast is free, so Lao Luo’s cross talk is not to be missed. Because of this, it is said that the competition among brands applying for cooperation is very fierce, and the selection rate is even less than 1%.
After watching the live broadcast, I found that there are generally two types of goods brought by Lao Luo: one is new products of new brands that spend money to increase their popularity, with name as the main priority and profit as a supplement; It is a low-priced, high-volume product, with profits as the main priority and reputation as a supplement.
Not only do I feel emotional about this, but if a new product from a new car brand that I am paying attention to recently can appear in this live broadcast, it will definitely achieve good results.
On the one hand, the Douyin platform and Luo Yonghao have huge traffic. On the other hand, the user portraits of the Douyin platform are also very consistent with the brand's models. The latest report shows that 60% of Douyin users have a bachelor's degree or above, mainly concentrated in first-, second- and third-tier cities, 90% are under 35 years old, and the gender balance is balanced between men and women.
So, who are the new products of this new brand? I think many people have guessed that it is the Lynk & Co 05, Lynk & Co’s flagship model.
Lynk & Co Up
This year marks the tenth year since Geely acquired Volvo. In the past ten years, Volvo's global sales have doubled, and its sales in China have increased five-fold. In the past ten years, Geely Automobile has grown into the leader of Chinese brands with sales of millions, and has become the Chinese automobile brand with the highest brand value.
The other biggest beneficiary is Lynk & Co., the fruit of their love.
As an important strategic layout for Geely's development into the high-end market, Lynk & Co can not only use Volvo to endorse it, but also fill the gap between Geely and Volvo's brand positioning. The first model, Lynk & Co 01, became a hit after its launch in 2017, followed by Lynk & Co 02 and 03 models in 2018.
In just over 2 years, Lynk & Co has become the fastest Chinese high-end car brand to break through the 200,000 sales mark. Today, the cumulative sales volume exceeds 260,000 units. With its hard-core products Its strength has been recognized by many consumers, and it has also refreshed the value of Chinese automobile brands.
What is even more exciting is that according to the 2019 financial report released by Geely Automobile, the average selling price of Lynk & Co brand bicycles is 156,000 yuan, which has reached the price range of mainstream joint venture brands.
On this basis, Lynk & Co now goes one step further and brings the latest flagship model Lynk & Co 05.
05 enters the game
On March 28, the Lynk & Co 05 Time Limited Edition was officially launched, with a guide price of 235,800 yuan and a limited edition of 1,005 units. Among them, 505 online quotas were sold out in just 6 minutes and 38 seconds. The offline quota of 505 vehicles was also booked early.
Many people will ask, why are there only 1,005 units and not more launched? In fact, this number is very memorable. 10 represents the ten years since Geely acquired Volvo, and 05 represents the product name. The combination is exactly 1005.
Of course, it doesn’t matter if you don’t get the time limited edition. On that day, Lynk & Co also announced the pre-sale price range of the Lynk & Co 05 regular version model between 180,000 and 220,000 yuan.
Although it is cheaper than the time limited edition, the product power is not compromised at all.
First of all, in terms of power performance. The entire Lynk & Co 05 series is equipped with a 2.0TD high-power turbocharged engine + Aisin 8AT power combination. Like the Lynk & Co 03+, it belongs to the Drive-E series, with a maximum output power of 187kW and a peak torque of 350Nm. With mature chassis tuning, the acceleration time from zero to 100 kilometers is only 6.7 seconds. The acceleration performance is not inferior to that of Mercedes-Benz and BMW that are twice or even several times more expensive. Moreover, the Lynk & Co 05’s braking distance from 100 kilometers to zero is only 35 meters, reaching the level of a sports car.
Moreover, a luxurious power experience is not enough. Thanks to the advanced underlying software structure design of Lynk & Co’s unique SPM system, Lynk & Co 05 is also very good in terms of fuel consumption. It's like buying a burger. The upper and lower buns are hardware. The hardware is very important, but what really determines the taste of the burger is the ingredients in the middle, and Lynk & Co's unique SPM system is the ingredients in the middle.
Secondly, in terms of safety concept, as a model built on the CMA basic module architecture, Lynk & Co 05 continues Volvo’s safety genes. In terms of active safety, Lynk & Co 05 has L2+ level automatic driving assistance technology, and is also equipped with 21 high-end ADAS intelligent driving assistance systems, including ACCQA adaptive cruise with queuing function, AEB active emergency braking, LKA lane keeping, and new HWA highway assist + TJA traffic jam assist system, ELKA emergency lane keeping, DOW door opening warning and other functions have been added.
Just as your eyesight must be good when driving, and people with myopia must wear glasses before driving, the most important thing for intelligent driving of a car is the perception speed and reaction speed. On these two points, Lynk & Co 05 can be said to be very good. good.
Don’t worry about passive safety. The body of Lynk & Co 05 is made of high-strength steel accounting for 78.4%, the galvanizing rate of ultra-high steel reaches 94%, and the roof can withstand a load of 5 times the vehicle weight. . Just imagine, what can be done to such a "iron frame"?
Finally, it is unique in design. As Lynk & Co's latest flagship model, Lynk & Co 05 maintains Lynk & Co's unique classic family style, while also innovating and changing many details, making the new car look more avant-garde and coordinated, which is very eye-catching.
The Northern Lights split headlights on the front face are integrated with the lines on the hood, which is very eye-catching; the split air intake grille adopts a carbon black theme design and is very dynamic, with the upper part of the strip grille The sides extend all the way to the bottom of the headlights, and the overall visual width is further stretched. The side fastback shape is very trendy, coupled with the shark gill decoration and double waistline design below, the whole vehicle looks fashionable and sporty. Coupled with the stylish and sharp taillights, it is full of personality.
In terms of interior, Lynk & Co 05 adopts a new design concept, with more straight lines, right angles and diamond-shaped element designs, coupled with a color theme with black as the main color and red stitching as embellishment. Make the entire car full of technology. The full LCD instrument panel and 12.7-inch large touch screen in the central control part, as well as the newly designed electronic gear lever, highlight the sense of sportiness and luxury.
While the design follows the Lynk & Co family style design, it has a distinct coupe style, and its intelligent safety has reached a level that is hard to find rivals.
It also creates a competitive price point in terms of power and performance. The crushing of higher luxury brand models. Undoubtedly, powerful players in the 200,000-class SUV market have already entered the market.
Written at the end
Just like people think that under the vision of Tencent and Alibaba, it is almost impossible for other domestic Internet companies to make splash, but ByteDance has soared. Just like birth.
Although the automobile industry has bid farewell to high growth, under the trend of consumption upgrading and the rise of emerging consumer groups, brands with distinctive images and hard-core strength will still have a lot of market space. and market opportunities.
Lynk & Co has proven itself through three models that have been launched in three years.
So, can Lynk & Co 05 allow Lynk & Co to prove itself through four models this time? Judging from the overall strength of Lynk & Co 05, the answer should be yes.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.