According to the Modern Chinese Dictionary, the slogan is "a short sentence with programmatic and encouraging functions for oral shouting". Marxist philosophy holds that matter determines consciousness, and consciousness has a dynamic role in matter.
Slogans, as one of the manifestations of consciousness, are the reflection of social politics, economy and culture at that time, and different slogans play different roles.
It can be seen from different slogans in different periods that consciousness has a dynamic role in matter. Consciousness can not only correctly reflect the objective things, but also react to the objective things.
The consciousness of correctly reflecting objective things and their development laws can guide people to practice effectively and promote the development of objective things. Distorted consciousness reflecting objective things and their development laws will lead people's activities astray and hinder the development of objective things.
Therefore, we should create more popular and correct slogans and less shoddy and wrong slogans, and our work will make greater progress.
Advertising slogans, also known as advertising language, advertising theme sentences, advertising center words, advertising center terms, advertising slogans, etc. It is the consistent impression of enterprises, goods or services by enterprises and groups in order to strengthen the audience.
One or two concise, slogan-like sentences repeatedly used in advertisements for a long time to express the characteristics of goods or corporate ideas. It is an important channel to convey long-term unchangeable ideas to consumers based on the long-term sales interests of enterprises.