So how to write the title of Tik Tok will be popular?
The title of a video also has two core functions, which is also the key reference direction when we write the title:
(1) For users-in order to let users who see our videos stay, like, comment and forward them.
(2) For the platform-in order to get more accurate recommendation of the platform and get more exposure.
After understanding these two points, when writing the title, our goal will be more clear-let users see it.
In order to let users stay, like, comment and forward our videos, we have studied and tested a large number of favorite videos in Tik Tok, and found that there are mainly the following categories of titles:
1. Describe and summarize the main ideas of video content.
Step 2 stay in suspense
3. Questions and rhetorical questions
4. Be good at using leadership language.
5. Other statements with guidance information to guide users to leave messages, likes, etc.
1, narrative, summarizing the main idea of the video content.
Although it is a narrative, we know that the title of Tik Tok can't be too long, so we need to summarize the main content of the video with simple core sentences to help users understand the video and know what the video is about by reading the text.
If the content conforms to the characteristics of human nature, it is very likely to encourage it to like, leave messages and forward.
situation
Step 2 stay in suspense
In the past, when we were doing reading problems while studying, we often saw some novel types of reading. Usually, the author uses the technique of "keeping suspense" when writing.
Its purpose is to keep your appetite.
Keep you curious and guessing, and then you can't help reading.
Generally, half a word will be left in the printed title. Users will expect what will happen next in the video in doubt and speculation, and then generally watch the whole video.
The titles of such cases are very helpful to the completion rate of videos. If the completion rate of a video is high, then the platform will also recognize that this video is very popular with users, thus giving us more recommendations.
Furthermore, if our video effect is consistent with users' expectations, or there is a contrast, it will also cause users' enthusiastic interaction.
The most common way to play is to use these words in the title:
This trick, this secret/method, this sentence, unexpectedly, I thought, as a result, he actually waited.
There are also interrogative words: actually, unexpectedly, after all, simplicity is not surprising. On the contrary, why, why, how, how, what, why, no, no. ...
This kind of vocabulary is mainly accumulated and collected by everyone at ordinary times. The more you collect, the easier it will be for you to write the title, and you won't be in a hurry.
3. Questions and rhetorical questions
This type of title is very easy for users to compare themselves with people/things in the video. It can be used very cleverly to stimulate users to like, comment and forward.
When planning this kind of title, it is necessary to take user interaction as the starting point in content, and the title should also be highly matched with the content.
4. Be good at using leading language
Let users see the end.
Guiding language is also a very important part, such as "Please look at the end, there are surprises ~".
In a simple sentence, users usually see the end out of curiosity, which will improve the video playback rate.
5. Other categories
Such as arousing emotions and stimulating interaction.
Everyone is an independent individual, and everyone has his own emotions, such as emotions, jealousy, fear, emotion, fear, love, etc., and these emotions are often centered around "love, friendship and affection".
This title belongs to the category of emotional factors. For example, recently, Tik Tok people often travel and post photos of some scenic spots. The title is like this: The Eiffel Tower in Paris has been praised by so many people, so I don't believe our great rivers and mountains: Guilin's mountains and rivers can't compare!
This type of title is to stimulate users' love, and many people can't help liking and forwarding it. Second, show it to the platform.
As Tik Tok, you must know the video recommendation and review mechanism of its platform.
Tik Tok's recommendation mechanism is machine audit+manual audit.
So our title should be shown to the machine first, and then to people.
When writing the title, you need to focus on the positioning of the account, and you can lay out some common industry keywords.
For example, in the description of slimming, you can write more words in the fields of thin thighs, thin stomach and thin face in the title.
For example, if you wear a matching account, you can write the words girl matching, boy matching and shoes matching in the title.
These words also depend on your usual accumulation. The more they accumulate, the more material they have.
This is to let the platform think that our account is very vertical in a certain field, and then recommend your video to people who are interested in this field, so that people who see our video will be more accurate, and our accurate traffic can also achieve our marketing purposes.
Precautions:
1, avoid uncommon words, unpopular words, professional words, etc.
This is not conducive to robot recognition, and few people can understand it. Some titles are well written, but the number of hits is not high and the number of recommendations is not high.
2. Avoid abbreviations.
Some authors may have too much content when writing titles, so they will use some abbreviations, which may lead to the situation that the platform and users can't understand, and the number of recommendations and clicks will decrease.
3. Don't have too many words on the topic.
15-20 words is appropriate, with a maximum of 55 words; The mobile phone shows 1 line ~2 and a half lines.
The presentation form of vibrato video is similar to information flow, which determines whether the user has finished watching a video, basically the first 2 seconds. If we have too many words, the user experience will definitely be bad, and users will not finish reading it in the first time. Users who are not interested in the content 1 second will finish brushing, and there is no time to read the title information at all.
So, if you can't attract the user's attention with the title within 2 seconds, the title is a failure.
4. Add hot topic tags, @ friends or @ Tik Tok assistants.
When posting videos on Tik Tok, we can add topics. When adding a topic, we can pay attention to whether the hot events that happened that day are related to our field. There are many people who pay attention to hot time and spread it widely. At this time, adding hot tags can double our broadcast volume.
5. Appropriate oral expression
Avoid too many written and official languages.
Finally, how to write more praises for the title of Tik Tok, and then share some title templates that Tik Tok praised for your reference.
50 popular title template references:
1, ... Do you believe me?
2 ... Who is happier?
3. Every girl you like can be crazy and not fat!
Four ... Do you feel the same way?
5 ... Really ... All like this?
6. This character is the mother of two children. Dare you PK?
7. Did you have dinner?
8 ..... (Describe the event) ... Not too much?
9. It's over ... What shall we do?
10, life is not good for you just because you are a girl!
1 1, ... What should I do?
12, ... Why are you different from others?
13, if you like it, click like it before you go!
14, I heard ... why don't you try it?
15, ... What can I do? Why don't you come up with an idea?
16, why do thin girls find a strong boyfriend?
17, what is this about? ..... because of confidence?
18. What's it like to be completely disappointed in someone? Have you ever had one?
19, what is the most regrettable thing you have done in your life?
20. Interactive question category: What category do you belong to?
22. Are you ready? Why don't you take your bag and fly with me?
23 ... I hope everyone can give me a suggestion. What should I wear?
24. A man accidentally got an electric shock when he opened the refrigerator with his child in his arms. Would you like this good grandfather to praise him?
25. Work hard, ... Is there anything wrong?
26. Does your boyfriend allow you to show your navel or your back?
27. In fact, mosquitoes do not distinguish between people's blood types. Do you know why it bit you?
28 ... Who would you choose to save?
29. I can ... but you must remember to help me click on love.
30 ... Is that you?
3 1. Who will you think of when you hear this song?
32. Do you regret the boy who gave up chasing me?
33. What about you? What are you now?
34. Have you ever encountered such a situation?
35, expert dialogue, how to reflect high emotional intelligence?
36, ... Does it work like this?
37. It's up to you whether it's a girl or a girl.
38. Learn these tricks to help you identify the quality of skin care products!
39. How many 28-year-olds want to get married and go home?
40. Will you like yourself?
4 1, do you know any other ways to solve laziness?
..........., do you think he/she is cute?
43. It is too difficult to turn white shoes and high waist socks into boat socks in summer. I haven't known for more than 20 years. Do you know that?/You know what?
44. Have you ever let her down?
Recently, many people have commented in yellow font. How to operate? Tell me quickly.
46. Name the person you like in the comments, and maybe he will see it?
47 ... Have you ever experienced despair?
48. I bought the 299th good thing in Tik Tok.
49. A woman likes her skirt, and a man likes to see her wear it, doesn't he?
50. Friendship ... is still not worth loving, don't you think?
......
There are really many, many, many more Please be patient and look for more!