article source set micro-network
In recent years, in the field of Bluetooth headsets, the launch of three generations of Apple AirPods products has accelerated the popularization of true wireless Bluetooth headsets, making a series of wireless Bluetooth audio devices represented by Bluetooth speakers gradually become the mainstream of the market. No way, wireless is wonderful, and you can't go back after using it.
when we look back at a number of explosive wireless Bluetooth audio devices in China, we will find that they all have the same name: Jieli Technology.
ten years
when we open Baidu and enter "famous RF chip manufacturers", we often see the name of Jieli Technology in the second half of the ranking. Seeing this, it must be hard for you to think that this will be a manufacturer that accounts for more than 5% of the shipments of Bluetooth audio chips in the global market.
but it's true.
Jieli Technology, a company headquartered in Zhuhai, focuses on the design, development and sales of integrated circuits. This company, founded in 21, is now approaching the second decade of its "life". From the initial establishment of the company, there were only 29 employees, and the number of employees has reached nearly 3, with Jieli Technology R&D team accounting for more than 9%.
in addition to the expansion of personnel scale, we can also learn about the rapid development of Jieli technology from another aspect. When it was established in early 21, Jieli Technology Office Center was headquartered in Zhuhai and had an office in Shenzhen. In the past ten years, in addition to the Zhuhai headquarters, Jieli Technology has successively established Shenzhen company and Hong Kong company. In an interview with Jiwei.com, Jieli Technology executives said that next year (22), Jieli Technology will move to a science park with a building area of 55, square meters to start the next decade.
I have to say that the mismatch between the rapid development of Jieli Technology and its "low-key" market popularity may have never occurred to all of us.
Better World with Core
For Jieli Technology, it is the enterprise goal to design the core of China and achieve the core of China. Nowadays, under the guidance of the eight-character values of "innovation, professionalism, responsibility and pragmatism", Jieli Technology is making progress one after another in a down-to-earth manner and becoming one of the representative manufacturers in the field of domestic chips. Corporate vision, with its "core" of a beautiful world, has moved towards reality step by step.
But what we want to say is that the "core" of Jieli Technology is obviously more than the "core" of RF chip.
Looking at official website of Jieli Technology, we can easily see that Jieli Technology I has four product lines, namely, AI RF chip, intelligent video chip, multimedia artificial intelligence chip and big health chip. Different product lines have different "playing methods", but as far as market performance is concerned, it seems that Jieli Technology "plays" very well in every product line. In every product line, Jieli Technology is in the first camp of the industry.
products with outstanding strength really deserve such achievements.
AI RF chip
The most famous of the four product lines of Jieli Technology is naturally AI RF chip. If it is subdivided again, it can be divided into four parts: earphone chip, speaker chip, WiFi Bluetooth chip and universal audio decoding chip.
In an interview with Jiweiwang, Hu Xiangjun, general manager of Jieli Technology Application Center, said that the headset chip of Jieli Technology has been upgraded to the fourth generation, and the latest model is AC693N/AI8N, which can be used in AI Bluetooth headset equipment. According to reports, AC693N/AI8N has the characteristics of low power consumption while ensuring stable performance. Because it is a highly integrated single chip scheme, the chip package is smaller and the user experience is naturally better.
these two speaker chips, ac69n/ac692n, are the "apple of the eye" of Jieli technology, and are suitable for AI Bluetooth speakers and Bluetooth audio adapters. It is worth noting that AC69N/AC692N has been applied to Xiaomi Xiaoai Audio, and has been applied to audio products of Fenda, Rambler and Elvis Presley. It can be said that the evaluation of this incident through Xiaomi technology has helped Jieli Technology to establish a reputation in the industry and put a high-quality label on its chips.
Huang Haitao, deputy general manager of Jieli Technology IC Design Center, told Jiwei.com in an interview: "Our chips are sold out of stock this year. After we cooperated with Xiaomi last year, many customers have come to our company for cooperation. When an African mainstream mobile phone manufacturer in China expanded the audio application around mobile phones, it found that the audio products around mobile phones in Africa were basically the solutions of Jieli Technology, and they took the initiative to cooperate with us. " Huang Haitao also said that at present, Jieli Technology's Bluetooth audio chips have accounted for more than 5% of the shipments of Bluetooth audio chips in the global market.
This achievement really makes Jieli Technology the glory of domestic chips.
The universal decoding audio chip is suitable for all kinds of speakers, radios and tape recorders. Huang Haitao said with a smile, "Our chip has occupied the speakers of the square dance." As for the newly released WiFi Bluetooth 2-in-1 SoC AC79N, it is more to prepare for the future Internet of Things era. With the popularity of 5G networks, the Internet of Things era may come earlier than we thought. This is undoubtedly a good thing for Jieli Technology.
intelligent video chip & Multimedia artificial intelligence chip
Compared with the absolute leading position of AI RF chip in the market, there is no doubt that there is still huge room for growth of intelligent video chip and multimedia artificial intelligence chip. It is reported that the fourth-generation intelligent video chip AC57N of Jieli Technology has supported multi-channel high-definition video shooting, with clear picture quality, high-speed video interface and high-quality ISP, and still has clear shooting effect in low illumination, while built-in WI-FI and Ethernet interfaces provide solutions for video sharing.
outstanding product performance makes Jieli's smart video chip scheme adopted by many well-known automotive electronic equipment manufacturers. This undoubtedly makes Jiezhi Intelligent Video Chip synonymous with high quality, which is also an affirmation of Jieli Technology Chip.
the multimedia artificial intelligence chip AD1/2/3 has a series of characteristics, such as high speech recognition rate, advanced voice changing algorithm system, built-in capacitive touch buttons and so on. In addition, it can support a variety of screens, making it very suitable for intelligent products robots and early childhood education products. Of course, similar to the previous chips, AD1/2/3 has also been included in the purchase list by well-known manufacturers such as Hasbro and Firerabbit, and plays an extremely important role in its products.
It seems that all the chips mentioned above have passed the technical evaluation of well-known manufacturers, which can also show us the industry's recognition of Jieli Technology. This recognition is inseparable from the outstanding technical strength of Jieli Technology. When Jieli Technology can "speak for itself" with products and conquer the market with technology, it is enough to show the success of Jieli Technology.
"High-profile products, low-key brands" is very suitable to describe Jieli Technology.
Big health chip
Compared with the first three types of chips, big health chips are undoubtedly "different". The employees of Jieli Technology explained that it often takes a long time for health products to pass medical certification. Therefore, the update speed of big health chips is obviously slower than that of the first three types of chips. However, Jieli Technology did not stop updating because of the long certification time. While ensuring the original quality, it concentrated the peripheral chip functions on the main chip.
Jieli Technology's Big Health Chip is suitable for a series of health products such as sphygmomanometer, oximeter and healthy body fat scale. According to the employees of Jieli Technology, Jieli Technology's big health chip not only has low power consumption, but also integrates the functions of most peripheral chips, and has its own power amplifier, that is, voice broadcast function. This makes the sphygmomanometer equipped with Jieli Technology Health Chip different from most sphygmomanometers on the market, which is more suitable for the elderly and some users with poor eyesight. For medical devices, Jieli Technology believes that there must be no carelessness, so more stable and reliable quality is the constant pursuit of Big Health Chip.
It is reported that its market share of big health chips is at a good level at present. Of course, with the people's increasing attention to health issues, the health chip market may have a good development in the future. For Jieli Technology, because the products equipped with its big health chips can be suitable for consumers at all stages and meet the needs of different groups of consumers, this "adaptability" will undoubtedly help Jieli Technology's big data chips to achieve higher market share in the future.
It seems that the planning of Jieli Technology has not only the present, but also the long-term future. We should not only "free" people's lives through Bluetooth technology, but also protect people's health through continuous research and development.
we should not only think about the present, but also focus on the future. Jieli Technology, which dares to devote itself to the public health several years in advance, deserves our awe.
Thinking from the customer's point of view
The outstanding performance of chips is naturally an important reason why Jieli Technology is favored by the market. We should also know that Jieli Technology's products cover a wide range. Because the IP core is independently developed, Jieli Technology can quickly provide corresponding solutions for customers and market demand, whether it is low-end chips or high-end chips. It is this broad coverage that makes the number of engineers and salespeople who develop products with Jieli chips as a platform reach tens of thousands.
in fact, from the upstream mask, wafer production, testing and packaging, and finally providing chips and solutions to customers, opening up the supply chain, and combining with the technical strength of leading competitors, Jieli Technology can ensure the quality of chips while having a high cost performance.
what's more commendable is that with most of the IP cores designed by ourselves and mastering most of the key technologies, Jieli Technology can make rapid personalized customization according to customers' needs. Jieli Technology told Jiwei. com that Jieli Technology can put any module in whatever functions customers need, which makes Jieli Technology's chips very competitive.
Jieli Technology not only starts from the customer's point of view, but also analyzes the industrial chain from upstream to downstream with a forward-looking vision through its own accumulation in the industry for many years, so as to achieve "early", "accurate" and "stable" market demand and improve the chip function in a targeted manner, so as to help customers save production costs. Once there are problems, Jieli Technology can solve them in the first time. This "one-hour reflection" solution saves time and cost for customers. In short, this kind of "turn-key" scheme makes Jieli Technology's customers extremely sticky.
after all, cooperation is easy and enjoyable, and who wouldn't like it?
low price tactics?
a problem that has been bothering chip companies for a long time is how Jieli Technology seized the market. Perhaps most colleagues will think that the success of Jieli Technology stems from its low-cost strategy. But they obviously didn't realize that Jieli Technology didn't win the world with low prices, but relied on "cost-effective" chip products and excellent after-sales service system to compete for the market.
As mentioned above, Jieli Technology has products with outstanding performance, and according to customer's needs, Jieli Technology can make personalized customization for customers. We also need to know that Jieli Technology can lower the price of customized chips, which is due to its leading technical force. The self-developed IP core reduces the cost of trial and error, which enables Jieli Technology to meet the needs of users with the best cost, and the products are naturally very cost-effective. In Huang Haitao's words: "We are not low-priced, and we can really present the optimal solution to our customers with guaranteed profits".
such an excellent after-sales service system, that is, the "turn-key" scheme mentioned above, also benefits from the leading technical force of Jieli Technology in essence. It is precisely because of thorough understanding of technology that we can better serve customers and improve user stickiness. Many customers can't be separated once they get in touch with Jieli Technology.
Perhaps it is precisely because Jieli Technology is too "low-key" in daily life that colleagues "forget" this point.
Conclusion
According to Jiweiwang, the sales volume of Jieli technology chips will exceed 1 billion in 219. Excellent sales performance is enough to show the top product strength of Jieli Technology Chip. The strength of top products and brands that are not "famous" are also in line with Jieli Technology's corporate culture of "being pragmatic", and the so-called "doing things with high profile and being a low-key person" is just like this.
But now we can say for sure that as a chip company that wants to use the "core" to make a better world, Jieli Technology is undoubtedly successful. We can also believe that under the guidance of the enterprise spirit of "perseverance and continuous innovation", Jieli Technology will certainly go higher and further, and will certainly be able to "work for the health of the motherland for 5 years".
Creating a better tomorrow with chips may be started by Jieli Technology.