Maybe you know what the word internet celebrity means, but you have no idea about Internet Celebrity Day. As far as the editor of Laohuangli knows, this is a festival created by Sina Weibo. From the 16th to the 30th, celebrities on Weibo take turns to live broadcast for fans. Well, the first "Super Celebrity Festival" has kicked off recently. More than 60 professional institutions and more than 1,000 Internet celebrities from the fields of live broadcast, video, and fashion will appear on the same stage.
"530 Super Red Man Day" and "Super Red Man Day" last from May 16th to May 30th. Weibo will cooperate with Internet celebrity agencies in the three major fields of live broadcast, video and fashion to launch three themed activities: Live Celebrity Week, Video Celebrity Week and Fashion Celebrity Week. More than 1,000 Internet celebrities will compete on the same stage during the Red Man Festival and receive traffic support and official resource recommendations from Weibo.
Weibo also launched the “530 Super Celebrity Day”. On May 30, Weibo will join hands with 100 top Internet celebrities to bring a super celebrity feast to netizens. On that day, there will be dozens of well-known network anchors and celebrities doing live broadcasts on Weibo, as well as 24-hour uninterrupted social live broadcasts across the entire network. Dozens of fashion celebrities will carry out 0 yuan flash sales and limited free orders, and distribute red envelopes to fans. In addition, Internet celebrities with high video views are expected to sign contracts with brokerage companies on May 30. Weibo will announce celebrity lists in the three major fields of live streaming, video and fashion, showcasing the achievements of celebrities in various industries during the Super Celebrity Festival.
The celebrity live broadcast received 5.4 million views on the first day. With the deepening of Weibo’s verticalization strategy, a group of users who use Weibo as their main social platform and traffic portal have grown up in many fields. Become an Internet celebrity by sharing your lifestyle and attitude with fans, and realize commercial value by relying on fans on Weibo. Compared with traditional Internet celebrities and opinion leaders, Internet celebrities are more network native, and their users and monetization channels are highly dependent on the Internet. This also makes Weibo the largest Internet celebrity aggregation platform in China.
On the first day of Celebrity Day, 458 celebrity live broadcasts were held on Weibo, with more than 5.4 million views and more than 20 million likes. The well-known girl group SNH48's 30-minute live broadcast on Weibo alone attracted more than 800,000 online viewers.
The "Super Celebrity Ceremony" on June 16. As of the first quarter of this year, Weibo's monthly active users have reached 261 million, especially the proportion of users in third- and fourth-tier cities has increased significantly. The diversified user structure enables different types of Internet celebrities to gain fans on Weibo. Weibo's powerful fission communication capabilities help Internet celebrities quickly accumulate popularity and fans, laying the foundation for commercial realization. Weibo also provides Internet celebrities with rich and flexible monetization methods. At present, celebrities on Weibo can earn income through different methods such as e-commerce, virtual gifts from fans, and advertising sharing. In order to better build the industry ecosystem, Weibo will also conduct in-depth cooperation with professional institutions in various industries in content production, account growth, revenue realization and other aspects.
On June 16, Weibo will hold the "Super Celebrity Ceremony". Well-known investment institutions and investors will be invited to the event to discuss the development trends of the Internet celebrity economy with professional institutions and Internet celebrity representatives in various fields, and to build a platform for close communication between Internet celebrity brokerage companies and investors to help Internet celebrity brokerages and investors. Red Brokerage Company has the opportunity to grow rapidly. The top Internet celebrities who emerged during the Super Celebrity Festival will also all appear, and Weibo will award awards to the Internet celebrities.
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