Second, corporate mission: to be the recorder and witness of feelings!
Corporate goal: to become a leader in the European cake industry.
Fourth, corporate belief: pursue the infinite perfection of the cake!
Verb (abbreviation of verb) corporate governance vision: let every employee maximize the prosperity of spiritual life and material life!
Sixth, the moral value of the enterprise: to provide consumers with healthy and green products, customer-centered, the highest moral thinking! With all business partners in the industrial chain, trust and cooperation, * * * health * * * honor, think the best morality! In the process of enterprise development, the model abides by national laws and regulations and thinks it is the best morality! Caring for people, society and environment, and participating in building a harmonious society are the most fundamental morals!
Seven, enterprise creed:
Thought is everything-only by establishing a firm belief (being the recorder and witness of feelings) and a lofty ideal (being the leader of the European cake industry in China) can we achieve great things!
Personality determines fate-European's personality is: clear goal, firm persistence and courage to take responsibility-"Whether going downstream or going upstream, as long as you hold the fist of faith, success is ahead!"
The way of thinking determines the way out-independently creating "market segments", specializing in "differentiated products" and meeting "special needs" European thinking almost represents the way out for European cake enterprises in China!
Eight, enterprise development strategy:
Management leading-scientific and reasonable management leads to the rapid development of enterprises, and management leading is the real leading.
Leading talents-Europeans believe in the talent concept of "those who get good talents win the world", and "there is no doubt about employing people, and the suspects do not need special skills, and each has his own place".
Leading technology-the procurement mechanism of the world's top raw materials and the top production of top pastry chefs have created the inheritance and innovation of taste.
Market leadership-occupy the first position of "market segmentation" with "differentiated products". According to different product categories and different quadrant markets, we should create market leadership opportunities with corresponding sales strategies, price strategies and promotion strategies.
Cost leadership-based on technology leadership, supported by sales network optimization and based on scale effect, thus forming product unit cost advantage and intensive marketing cost advantage.
Nine, corporate brand strategy:
Seek the world's top raw materials and make high-quality products. Provide consumers with safe, healthy, green and delicious product benefits. Pay attention to the continuous innovation of products and provide consumers with taste enjoyment. Develop differentiated brand positioning with market potential-find demand, find differences, tap the market potential of brands, and plan what brands should do. Create a corporate citizenship culture with a sense of social responsibility-integrate basic social values into the daily operation and policies of enterprises, fully consider the company's concern for all stakeholders, society and environment, and be the best corporate citizen in China.
Ten, enterprise management standards:
1. Strengthen "China's most influential No.1 European cake brand"-brand benchmarking standard.
2. Grasp the rhythm of the times, grasp the rhythm of the market and grasp the rhythm of consumers! -Market emergency standards
3. People don't have me, people have me! -Product difference standard
4. Beyond industry standards, safety, environmental protection and health. -Quality control standards
5. Equality, mutual trust and win-win development. -Customer Cooperation Guide
6. Everything is based on "meeting the needs of consumers", and consumer satisfaction is the only belief in our hearts. -Consumer first principle
7. Being a master is moral, tolerant, full of joy and passion, and everyone enjoys broad career development opportunities. -code of conduct for staff
Xi。 The mental outlook of Europeans:
Strive for progress and fight bravely
Keep learning and be determined to innovate.
Be honest with others and seek truth from facts.
United friendship and sincere cooperation.