? With few words and no background, how did she build such a big enterprise from scratch? Let's take a look at her unique skills.
? 1989, Tao Huabi used her remaining savings to open an inconspicuous "affordable restaurant" in a street in Nanming District, Guiyang City. She chose all the bricks to build the restaurant, so she began to sell bean jelly and cold noodles. However, the business of the small shop has been relatively bleak. She mused, the business is good when the taste is good, and the focus of the taste is nothing more than the ingredients. There is also monosodium glutamate, soy sauce and shallots. If you can have your own unique seasoning hot sauce to mix bean jelly, it should make everyone like it. Think of it and implement it immediately. Small shops that make their own hot sauce are really popular. One day, Tao Huabi didn't prepare hot sauce. When he heard that there was no hot sauce, the customer turned and left. "The customers who come to me don't like bean jelly, but like my hot sauce?" Wit, she saw that Chili sauce was a "potential stock" and devoted herself to studying her own Chili sauce.
? After careful study, the taste of hot sauce has become more unique. Many guests even bought hot sauce to take home after eating bean jelly. Some people even bought this hot sauce instead of bean jelly. Tao Huabi saw that so many people liked her hot sauce, so she simply sold it!
Fight! Work hard!
From 65438 to 0996, Tao Huabi borrowed two houses from the village committee to produce hot sauce, which was named "Laoganma Hot Sauce". Managing this food processing factory with 40 people is a great challenge for her. Soon she thought of a way, her "management trick": do it yourself and do all the hard work yourself! At that time, the mechanization of production had not been popularized, and it was all manual operation. In the process of making Laoganma, I had to mash and dice the pepper, which was not only spicy to my eyes, but also spicy to my hands. The workers didn't want to do this job, so Tao Huabi did it himself, cutting his mouth and saying, "Cutting peppers as apples is not spicy at all." Some employees smiled and continued to pick up the kitchen knife ... Tao Huabi did it first, so tired that he suffered from scapulohumeral periarthritis, and his fingers and nails were all calcified by mixed hot sauce. The workers are embarrassed to be lazy when they see the boss working so hard.
After Laoganma was mass-produced, the local small bean jelly shop could not sell it at all. Tao Huabi personally carried hot sauce and sent it to all food stores and canteens for trial sale. However, for a while, those who tried to sell it called in succession and needed her to supply in large quantities, so "Laoganma Hot Sauce" quickly became famous in Guiyang. Smart Tao Huabi immediately chose to expand the scale of the factory. 1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially put into production. After the small factory has expanded into a company, Tao Huabi is also facing greater challenges. Production, supply and marketing need to be seriously considered. All kinds of financial statements and documents need to be read by her, as well as many foreign affairs such as industry and commerce, taxation, etc. All these make Tao Huabi, who has never read a book, feel that it is really too difficult!
But she is not afraid of difficulties. When she can't read financial statements and things like that, let the financial staff read them. When she dozed off, she made strong tea and her tongue went numb. Later, she actually had an extraordinary memory and mental arithmetic ability. When the financial personnel read the report to her, Tao Huabi could remember and distinguish right from wrong after listening to it once or twice. But what bothers her most is that she has to attend various meetings and speak on the stage ... For her without culture, she has to ask talented people to assist her. Unexpectedly, the eldest son, Li Guishan, took the initiative to resign and came to her company after learning of her difficulties. He wrote the word "Tao Huabi" on the paper for his mother to practice when she is free. She didn't go to school, but she wrote her own name and found it more difficult than cutting peppers. But in order to write her name well, she overcame difficulties and practiced writing for three days! When she finally wrote down her name, she was very happy and invited the staff to have an extra meal. "Spell! Fight! " This is Tao Huabi's first "trick". It was with this effort that she completed her initial accumulation.
Erzhen! True feelings!
There are no rules, Fiona Fang. After Li Guishan joined us, Tao Huabi also wanted to make rules for the company. However, Tao Huabi knows that it is impossible to make a complete and good system by relying on the high school culture of himself and his eldest son. However, she also has her own "trick" in internal management: adopting family management. Employees are emotionally involved from beginning to end. To be honest, it really makes them unwilling to work and betray. Let Li Guishan take "feeling" as the most basic and important factor when formulating policies. In the formulation of employee benefits, considering that the company is remote, inconvenient in transportation and difficult for employees to eat, she decided that all employees should be covered by the company. When the company later developed to more than 1000 people, this rule was still not abolished. For such a huge enterprise, it has always been full coverage. At that time, which enterprise dared to think and which enterprise dared to do it? No matter how much "bloody money" we spent in Tao Huabi, we always insist on thinking of our employees. Company 1300 employees, she can name 60% of them. Every employee's birthday is coming, and she can receive a gift and a bowl of longevity noodles and two poached eggs; Whenever an employee goes on a business trip, she will send her child on a long trip like an old mother until the child gets on the bus. ...
True feelings make Tao Huabi have the same charisma as a "mother" in his own enterprise, and make the cohesion of the company surpass that of ordinary enterprises. "Laoganma Chili sauce" has developed rapidly, and it only took three and a half years. Laoganma's output value is nearly 300 million yuan, and it has been turned over to the state tax for more than 40,000 yuan.
Sancheng! Honesty!
After the company developed to this extent, Tao Huabi knew that foreign sales were a big problem. She knows nothing about marketing or advertising planning, and can't even use a business card. How does she open the market and win new customers? By analyzing the success of Inside Story, she thinks that both inside and outside are dealing with people, so she must talk about her feelings and the inside story is sincere. Therefore, she specially held a management meeting, saying that there was no rape and no business, but she would "rather everyone lost me, and I would never lose customers!" Let everyone remember: in the market competition, relying on honest management to win.
200 1 Some customers reported that some bottles were not tightly sealed and leaked oil. Some rival companies immediately used this incident to attack Laoganma. Some managers suggested to her that as long as the goods were recovered and sealed again, the loss would be too great. This is hundreds of bottles of goods. "But Tao Huabi resolutely opposed, requiring all employees to destroy the goods in public, and said," No matter how big the loss is, there is no big loss of breaking promises! "Through this incident, people have seen the determination of Laoganma to maintain quality. Dealing with this bad thing has become a good thing for everyone to be more optimistic about Laoganma.
With good faith, Tao Huabi has won a wide reputation among its peers, the enterprise has grown and developed, the brand has become a household name, and the prospect is bright. However, all of a sudden, all kinds of fake "old godmothers" have sprung up in markets all over the country. Tao Huabi stopped "talking about feelings" about this matter and made great efforts to crack down on fakes. A "Laoganma" in Hunan has been operating regardless of dissuasion. Tao Huabi has taken tough measures this time. She fought a lawsuit against this "old godmother" in Hunan for three years without hesitation, and it took great efforts to win back the victory. This time, Tao Huabi learned from her mistakes. In 2003, she applied for the registration certificate of Laoganma State Trademark Office.
She said: "Laoganma never owes the country a penny, taxes or loans, and I don't want any discount loans;" Also resolutely not listed, saying that it owes money to others; I am innocent, I will earn the money I should earn, and I don't want unclean money; I don't owe my employees a penny, and I can't sleep if I owe a penny; For customers, from raw materials to every process, we do it seriously to ensure quality.
? Laoganma Company once ranked fifth among the "Top 50 Private Enterprises in China", and the annual value-added tax of 20 1 kloc-0 exceeded1100 million yuan for the first time. Her success is amazing; Her success deserves our reflection and reference!