Interpretation of connotation:
Mingde Lixin
People can't stand without faith, enterprises have no morality, and morality is the soul of enterprises. Mingde is the lofty realm that shandong energy people are determined to pursue and the cornerstone of shandong energy's success. Shandong energy actively practiced social fairness and justice and created a social fashion of honesty and responsibility; Shandong energy employees have achieved a respected and admired career with good moral quality and loyal dedication to the enterprise.
Enterprise development should conform to the trend, keep pace with the times, break the old and establish the new. Under the general trend of industry restructuring, shandong energy came into being like a phoenix nirvana; In the tide of market-oriented reform, shandong energy should develop boldly and follow the trend. Innovation in development, development in innovation, shandong energy will surely embark on a unique road of energy development.
Inclusive transcendence
A hundred rivers are full of tolerance. Facing the development trend of economic globalization and cultural diversification in the world today, tolerance and development have become the strong voice of the times, and tolerance will make the world "harmonious but different". Shandong energy embraced all relations with an open mind and formed a community of interests, destiny and spirit. Based on the integrity and tolerance of Mingde, we will win endless markets and customers, gain loyal teams and employees, and accumulate support strength and advantages.
Just as celestial bodies maintain vitality through movement, a gentleman should constantly pursue self-improvement. Shandong energy has stood at a brand-new historical peak, and transcendence has become the main theme of enterprise development. Shandong energy will continue to surpass resources, differences, regions, traditions, and self, and continue to create excellence through transcendence.
Corporate mission: to contribute green energy and create humanistic value.
Interpretation of connotation:
Facing the global energy crisis and environmental deterioration, sustainable development has become the only choice for energy enterprises. It has become the sacred duty of shandong energy to provide safe, high-quality and clean green energy for economic and social development. Shandong energy conforms to the trend of green energy, develops a low-carbon economy, pays attention to energy conservation and emission reduction, and explores new energy fields; Take the initiative to undertake environmental responsibilities and create a harmonious development of energy and environment.
While developing energy and creating economic benefits, shandong energy adheres to people-oriented and scientific development, constantly enriches and perfects people-oriented cultural and social values, and constantly improves the welfare of employees and society, thus contributing to social harmony and civilization progress.
Corporate vision: March into the world's top 500 and build an excellent energy enterprise.
Interpretation of connotation:
Shandong energy is ambitious, striding forward, keeping up with the development pace of the world's outstanding energy enterprises, aiming at advanced benchmarks, setting the phased goals of the world's top 500, strengthening management, focusing on development, and building itself into an international and modern large-scale energy enterprise.
Fortune 500 is only a starting point for shandong energy's development. Looking at the business environment from the perspective of globalization, shandong energy insists on paying equal attention to scale growth and value growth, insisting on the parallel development of traditional energy and new energy, insisting on paying equal attention to industrial operation and capital operation, and actively participating in the competition and cooperation in the international energy market. In the process of constantly surpassing ourselves, it has become an environment-friendly and resource-saving enterprise with first-class management, outstanding performance, leading technology, employee development, high responsibility and vitality.
Sub-concept:
(1) The concept of simultaneous development of traditional energy and new energy, scale growth and value growth.
(2) The concept of limited resources creates unlimited resources.
③ The concept of operation, the best matching of vas deferens and synergy.
(4) Talent concept gathers talents from all over the world.
⑤ Safety concept Life is priceless, and safety is paramount.
⑥ The concept of environmental protection is accompanied by green peers and harmony.
⑦ Responsibility concept, dedication to society and achievement of employees.
⑧ Integrity concept: cultivate one's morality, be honest and develop an enterprise.
Pet-name ruby carry out the idea, and resolutely prohibit it.
Company slogan:
Shandong energy, my home.
Advertising language:
The source of shandong energy's transcendence
Responsibility is the source of success.