The secret of making money at Starbucks
Author: Xiaopeng Xiangqiang Source: Lines Network 2021-12-31
1. It does not allow "slow work to produce fine work" ”
In Starbucks’ standard specifications, making a cup of coffee must be fast. If you see a clerk making a cup of coffee for you quickly, don’t think that he is being perfunctory. On the contrary, it should be a sign of mature technology. A clerk said that the time to make an espresso must be between 18 and 23 seconds, otherwise it will be thrown away and made again. If it cannot be mixed with milk and syrup within 10 seconds after being made, the coffee will be discarded. It takes about 30 to 40 seconds to make a cup of fancy coffee.
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If it is drip coffee, it may be faster. Because drip coffee has a shelf life of 1 hour, the taste will be the same within 1 hour after it is made.
2. The purpose of the Starbucks Rewards Card is to attract more customers
Starbucks’ Starbucks Rewards Card is different from the discount card. Its focus is on the word “enjoyment”. After purchasing the card, it will give you three buy-one-get-one-free invitation coupons for relatives and friends. After upgrading to a Jade Star member, you will also get buy-three-get-one-free coffee invitation coupons. At first glance, it seems very affordable, but when you actually consume it, you will find that It’s not that easy to use and not many people would buy three cups of coffee in one go. A store clerk said: "I hope you will bring your relatives and friends to Starbucks." Making Starbucks a social media is the core purpose of many of their marketing. But the paradox is that now Starbucks stores are always full, and the clerks are eager for you to take them all away.
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3. Only "Coffee of the Week" will change coffee beans
Although Starbucks sells many types of coffee beans, the Italian drinks you drink in the store always use The same model - Starbucks uses a fixed number of coffee beans to configure its own "espresso roasted coffee beans". There is only "freshly brewed coffee". Each store will change the coffee beans to make it every week, so it is also called "coffee of the week."
However, the "coffee of the week" is drip coffee, and the coffee beans are ground a day in advance, so it is cheaper.
4. There are smaller cups of coffee than tall
Usually the cup types we see in Starbucks are only tall, grande and venti. ). In fact, there is also a small cup, the short cup, with a capacity of 8 ounces (227ml), also known as a children's cup. A Starbucks clerk said: "Every store has this cup type, and they know how to prepare small cups of coffee, but it does not appear on the menu and is generally not sold. Customers need to propose it themselves." From the perspective of cost and operation From a perspective, the small cup is 3 yuan cheaper than the medium cup, but it also contains a serving of espresso, and the profit of the medium cup is obviously higher.