After Yao Anna debuted, Huawei registered Yao Anna’s trademark! What is the purpose of this move?

Some time ago, the news that Ren Zhengfei’s second daughter Yao Anna officially announced her debut attracted a wave of attention from netizens. After her debut, Anna Yao quickly shot fashion magazine covers, released new songs, and carried out various performing arts activities. Yao Anna's name is becoming increasingly familiar to the public.

On February 2, a Red Star News reporter found from the Tianyancha APP: After Yao Anna debuted, Huawei Technologies Co., Ltd., whose father Ren Zhengfei served as CEO, quickly applied for registration on January 25, 2021. For example, Annabel Yao, YAO SIWEI, YAO ANNA, and a series of nearly 100 trademarks, covering scientific instruments, communication services, education and entertainment, financial property management, jewelry and watches, etc. The current status It is under application.

The most common thing about these trademarks is that they are all Chinese or English names used by Anna Yao herself. Huawei's preemptive registration of these trademarks may be related to the frequent malicious preemption of trademarks of public figures by unrelated companies. Ding Zhen, who quickly became popular some time ago, has encountered a large number of malicious registration and hoarding of his name. According to statistics, in addition to 18 trademarks applied for registration by Ding Zhen’s own company, there are also hundreds of trademark applications filed by other unrelated companies and individuals. indivual.

In recent years, many well-known public figures have experienced trademarks related to their names being registered by unrelated companies and individuals. Especially for well-known public figures, trademarks are related to the ownership of their business assets. Ren Zhengfei has always been very concerned about his daughter's career prospects. He even personally went to Tianhao Shengshi Entertainment, where Anna Yao signed a contract, to learn more about her acting plans, and he will naturally consider it. to issues related to the protection of her daughter’s property rights.

On the other hand, according to the Tianyancha APP, Huawei Technologies Co., Ltd.’s business projects cover multiple categories. In recent years, its business projects have been continuously expanded, and the prospects of different industry fields should also be paid attention to. Registering multiple category trademarks related to "Yao Anna" may also be preparations for starting certain business dealings with Yao Anna herself. However, Red Star News reporters learned that Anna Yao currently has no plans to endorse Huawei products, and the company still hopes that she will focus more on polishing her personal works.