First, the logic is clear. In particular, promotional news must be clearly written to avoid ambiguity.
Second, there is substance in words. In-depth analysis of the advantages of the product, find out the key words, and produce a matching copy through the series connection of key words.
Third, don't use English indiscriminately. Using English doesn't necessarily mean being tall, and reading is more difficult for most people. And it's easy to make mistakes with improper words.
Fourth, grasp the key words. Mandatory keywords are easy to enter people's brains and promote action. For example, the key word Obama used in his first campaign was change, and the key word he used to seek re-election was fouward.
Method of creating explosive copy
First, dig deep into the selling point and poke the pain point. Only products that are useful to customers, what customers need and can help them solve their problems will customers buy them. Therefore, it is necessary to focus on selling points and find ways to express them visually, so as to attract consumers' attention.
Second, e-commerce copywriting must play a role in persuading consumers to place orders.
1, the title tries to express the complete meaning in a few short sentences to guide consumers to read the text.
2, the text should be easy to read, can be divided into paragraphs, expressed in subtitles and tables, is to consider how to make readers read the most time-saving and convenient.
3. According to the characteristics and theme of the product, find the appropriate sentences, write a copy that shows the advantages of the product through splitting and combining, and give consumers a simple action description at the end, preferably with an immediate action reward. For example, what are the benefits of ordering now?
You can convey the value of the product by creating a story, because for commercial purposes, the story must be based on facts and can resonate with customers.
Creative skills of e-commerce copywriting
First, the nine-square thinking method.
Take out a piece of A4 paper, divide it into nine identical squares with a pen, fill in the name of the goods in the middle, and fill in the advantages of the goods in the other squares, so that you can be creative.
Second, the expansion method of directory points.
It is more convincing to copy down the characteristics of the product and extend each sentence according to the theme.
Third, three-stage writing method.
1, extract the full text of the copy, most consumers have no patience to read the full text, unless the copy is particularly attractive, you can write the main points in front.
2. Write out the characteristics of products one by one according to the main points of the catalogue.
3. Strengthen the unique selling point of products and optimize prices or gifts.