Who knows how to sell well?

1. Diligence (diligence in brain, eyes, ears, mouth, hands and legs-six diligence) is an essential quality of a business person. In the field of marketing, there is a saying that the performance of a sales mediocrity who stays with customers all day must be higher than that of a sales genius who stays in the office all day. This sentence is well said, diligence can make up for it. Diligence is reflected in the following aspects: first, study hard, improve constantly, enrich yourself 1, learn the knowledge of the products you sell, the knowledge of your own industry, and the knowledge of similar products, so that you can know yourself and know yourself, appear in front of customers as professional salespeople, and win their dependence, because we also feel that when we go shopping, or when others recommend products to us, what will happen to each other? We all like to go to an expert clinic, because we can rest assured of the advertisements now: China Mobile-Communication Expert, Jiuwangmu-Pant Expert, Tai Fang-Kitchen Expert, and so are our customers. They want a professional salesperson to stand in front of them so that they can. Accept our company and products. 2. Learn and accept other knowledge outside the industry, such as literature, sports and politics. We should keep learning, such as how the Houston Rockets in NBA won or lost recently, how Yao Ming performed, how the six superstars in Real Madrid, whether Pele joined Real Madrid and so on. These are all materials for chatting with customers. Why are there so many things to talk about at work? If you don't bother him, you will get bored with your work in a few minutes. What should we do after the speech? We can't be cold Find a topic and talk to him about whatever he likes. Learning management knowledge is a kind of promotion for ourselves. We can't always stay at the current level. You must manage the customers in this market. Who are the customers? In other words, they all work for us. After management, we can use more serum. Second, you must have a hard-working spirit when you visit frequently. Business people are copper heads, iron mouths, rubber bellies, Scud 1, and copper heads-they often hit the wall and are not afraid to touch it again. 2, iron mouth-dare to say, will say, will say and will say is not the same, will say that this person likes to talk, gushing, will say that although there are not many words, but can get to the point, so dare to say and dare to say. 3, rubber belly-often laughed at, suffer indignities, so learn to be tolerant and self-adjusting. 4, Scud-needless to say, it is the legs in the Liuqin, and the action is fast. If the customer has a problem, you should arrive as soon as possible, and we will knock before he puts down the phone. The advantage of going often is that you have always had a good relationship with your customers, so that he won't forget you even if he can't go in person for a few days. Third, thinking hard is thinking hard. When you encounter a thorny problem, think carefully about the root cause of the problem, and then make a solution according to the evidence. There are often some illusions in sales work: sometimes customers look good and refreshing, which makes you walk away in a good mood, but you wait and there is no news anymore. Sometimes the surface is not friendly to us, or even we are kicked out, and we may not dare to go again. This is because we don't know what the reason is, so we must calm down and think calmly to avoid being misled. Therefore, we should always communicate our market problems with leading colleagues. Other people's markets may also exist, so we can understand how they solved it. Perhaps through the guidance of leaders and colleagues, you will suddenly realize that you can find a solution to the problem and improve together. Fifth, only by diligently summing up can we improve. Whether it is success or failure, its experience and lessons are worth summing up. Successful experience can be transplanted, and the lessons of failure will not make us repeat the same mistakes. Second, what is the inspiration? Inspiration is creativity and innovation. If you want to sell well, you can't stick to the rules. You need to break the traditional sales thinking and change your way of thinking to face the market. Inspiration can be said to be everywhere. 1, when you are blocked when you are talking with your customers about purchasing goods, you suddenly learn that your customers are sick or your relatives and family members are sick, and your inspiration comes. Buying something to express condolences can break the deadlock and customers may change from the beginning. 2. product introduction period: when the promotion was blocked, I suddenly learned that other manufacturers were holding a press conference, and the inspiration came. We might as well hold a press conference. 3. When I was shopping, I saw that the shoe seller had a shoe rack, and the inspiration came. Call the epidemic prevention station, say I was bitten by a dog, and ask if there is serum. As soon as they hear that someone wants to buy it, they may buy it. Third, what are the skills? Is the method, and sales skills throughout the whole process, we face a variety of customers, we must adhere to a principle: first, give them what they like, second, rescue Zhao by besieging Wei, and third, apply both hard and soft. There are three main stages in the process of interacting with customers: first, 1 before visiting, and making plans before visiting (1). The advantages are as follows: because sometimes the success probability of improvisation strategy is very small, (2) think ahead of the obstacles that may be encountered, prepare the elimination plan in advance, and reduce communication obstacles, (3) think ahead of time, and be free to expand and contract when changing on the spot, so as not to panic, (4) be fully prepared, have enhanced self-confidence, and be relatively stable psychologically, (2) determine the best content of the previous plan (1). (2) Set the goal of this visit. What purpose do you want to achieve through this visit? Is it to promote emotional communication or to promote customers to buy goods? (3) Predict possible problems and solutions. (4) Prepare relevant materials, remember whether there are any problems left over from the past, and solve them this time. Second, look at your sales behavior from the customer's point of view. For example, from the standpoint of sales staff, the purpose of our visit is to promote products, while from the perspective of customers, we regard customers as the target of attack. Second, the purpose of our visit is to communicate interests with customers, not just to introduce the products themselves, but to focus on the benefits brought to customers. In this way, the psychological acceptance of customers will be greatly increased, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers. 3. Different customers have different needs, and each customer's situation is different, so their needs and expectations are naturally different. So we must collect information, investigate their needs before the visit, and then prescribe the right medicine. The following are the most important rules in communication. When using this rule, please remember that only by clearly pointing out the benefits can you impress customers. From the standpoint of selling products, it is easy for us to think that customers must care about product functions, and we have been trying our best to tell them one by one to convince customers. The interests of products are what customers care about, so remember that when applying this rule, F and A can be omitted, but B can never be omitted, otherwise the customer's heart will not be touched. Third, after the interview 1 Be sure to do the post-interview analysis (1) and spend some time doing it. Compare the results after the visit with the plan before the visit to see which goals have been achieved and which have not. (2) Analyze the reasons why the goal has not been achieved and how to achieve it. (3) From the customer's point of view, rethink the feelings during the visit and what is not done well enough. (4) Analyze whether your attitude and behavior during the visit have contributed to customers. (5) Further thinking about what needs to be improved to be more effective. 2, take improvement measures (1) just do analysis, should actively take improvement measures, improve their own defects and weaknesses, in order to better improve. (2) The world is afraid of a willing heart. For customers who refuse or refuse, we should study more methods, find out the best solution, and try again and again, which will certainly bring good results. How to do a good job in sales? It is not terrible that there are problems in the sales work of enterprises. The terrible thing is that enterprises can't find the problems in all aspects of enterprise marketing activities in time and give feedback in time in management, so that these problems can be solved quickly without causing great harm to enterprises. Editor's reminder: Please pay attention to check whether the article ""has pagination content.