For a long time, some people spoke of Dong Mingzhu's arbitrariness and used a very vivid metaphor: "Dong Mingzhu is simply the Empress Dowager Cixi of Gree."
This sentence is actually vicious and unfair.
Dong Mingzhu is autocratic, but she is different from Cixi. She really turned Gree from an ordinary electrical appliance factory into a leader in air conditioning manufacturing.
If the only similarity between her and Cixi is misfortune when she was young, the loss of her husband has become a major turning point in her life.
Dong Mingzhu once said that if her husband hadn't died, she wouldn't be here today.
Before the age of 30, she was completely different from now.
1954, Dong Mingzhu, from Nanjing, Jiangsu.
Her family is very ordinary, and her parents are unknown ordinary people, who have never given her anything worth teaching for life.
Childhood Dong Mingzhu, gentle and peaceful, is a little girl without edges and corners. Even if she is unhappy, she always gives in first.
According to her relatives and friends, Dong Mingzhu often said "good" at that time and was a typical good boy.
The only thing that surprised adults was that little Pearl learned to swim and stubbornly insisted on competing with herself. If she can't learn, she will learn from the dead.
As a result, I pushed too hard and almost drowned in the river.
Many years later, when Dong Mingzhu recalled the past, she said with a smile that she learned to swim with the mentality of "success or death".
2 1 After graduating from university, Dong Mingzhu became an ordinary employee of a chemical research institute, married and had children step by step, and lived the life experienced by all ordinary women.
Until the age of 30, her life changed dramatically: her husband died suddenly. Leave her and her two-year-old son.
For Dong Mingzhu, her sky is falling.
2
There used to be a joke called "people are very happy in middle age, and their wives die when they are promoted and made rich." .
In recent years, some feminists have suggested that "women have three great joys in middle age, and their husbands will die if they are promoted." The cited examples are Tao Huabi and Dong Mingzhu.
Illiterate Tao Huabi founded Laoganma after her husband died, wearing mink and sitting in Cadillac. Ordinary Miss Dong went to sea alone after her husband's death and became the Queen of Gree.
The reason is that after the death of a spouse, there is nothing to rely on, which stimulates all the potential in the body.
Since her husband's death, Dong Mingzhu has been under increasing pressure.
The first is economic pressure.
At that time, the salary of public institutions was not high. She has to support herself and her son on a meager salary and be filial to her parents and in-laws, so she will soon be short of money.
The second is mental stress.
According to the old ideas in the past, Dong Mingzhu should find another husband and entrust his life to himself and his son.
But Dong Mingzhu had deep feelings for her husband who died young. She didn't want to remarry or depend on others. Instead of looking at other people's faces with my son, I'd better make a difference myself.
Dong Mingzhu, 36, entrusted her 8-year-old son to her mother-in-law, resigned from public office, and went to Zhuhai alone to find a job, becoming a salesman of Gree Group (then named Li Hai).
Salespeople do the lowest-level work, which is bitter and tiring, and it is difficult for top managers to find it.
But soon after Dong Mingzhu took office, he did an earth-shattering event and quickly became famous in the whole Gree Group.
Her body was vicious, and she began to show her strength.
three
When Dong Mingzhu took over as a salesman, she heard one thing. The old salesman before her left a bad debt:
A batch of goods worth 420 thousand yuan was sold to a boss, who refused to pay after receiving the goods.
At that time, ordinary workers were only a few tens of dollars a month. 420,000 is definitely a huge number!
However, Gree has no choice but to admit that it is unlucky.
Dong Mingzhu, however, took it over without saying anything: it's only natural to pay back debts! Pay back the money or refund it!
She went to the other company in person, and the boss of the other company hid.
It took her more than 40 days to find her boss, who said she had no money.
Dong Mingzhu said, please return our goods. As a result, the boss argued that there was no car now, and we would return it when we found a suitable van.
The next day, Dong Mingzhu hired a big truck and paid a visit.
As a result, the other party still refused to return the goods. Dong Mingzhu jumped forward and grabbed his sleeve:
"You either pay back the money or pay it today! Otherwise, I will follow you wherever you go. Let's talk about it! "
Dong Mingzhu's face is provocative and outrageous, and his anger is even more frightening.
The boss who wanted to play hooligans was frightened and had to open a warehouse to let her pull the goods back.
From then on, Dong Mingzhu became famous in the First World War.
Everyone knows that a new salesman named Dong Mingzhu is not easy. She saved 420,000 losses for the group alone!
Even Zhu Jianghong, the boss of Gree Group at that time, heard her name!
Two years later, Dong Mingzhu achieved total sales of160,000 in Anhui province, accounting for one eighth of Gree's total sales in China.
Because the salesman got a high commission, Dong Mingzhu had a nickname at that time: rich woman.
1994, Zhu Jianghong added fuel to the flames and appointed Dong Mingzhu, who had only worked in Gree for four years, as the management minister.
This visionary boss of state-owned enterprises is an indispensable Bole in Dong Mingzhu's life. He promoted Dong Mingzhu step by step and always strongly supported Dong Mingzhu's decision.
But he never imagined that his strong support was Dong Mingzhu's "ingratitude".
four
Dong Mingzhu is a man who values principle above everything else.
As a corporate executive, she certainly appreciates her kindness, but she has long been critical of some of Zhu's practices.
At that time, Gree Group had a weakness that most state-owned enterprises could not avoid: serious nepotism.
As the head of Gree, Zhu Jianghong is bound to put some of his relatives and friends in various posts. Many of these people don't want to make progress and repeatedly violate company regulations.
Beat a dog to see its owner.
Dong Mingzhu had no choice but to be strict with himself and cherish feathers. To this end, she did not hesitate to turn against her own brother.
At that time, a supplier found her brother Dong Minggui, hoping to get the goods from Gree first, and promised to give Dong Minggui a high reward.
In fact, although this requirement violates the principle, it will not harm Gree's interests and belongs to a gray area.
Dong Mingzhu flatly refused. The dealer asked Dong Minggui in surprise, "Is this really your sister?"
The two brothers and sisters broke up and didn't see each other for 20 years.
She is equally strict with her subordinates.
A subordinate skipped work to take care of his mother's illness, but lied to Dong Mingzhu that he had gone to talk business with a client.
After the incident, many people advised Dong Mingzhu not to pursue it. After all, filial piety is a traditional virtue, and this employee is excusable.
But Dong Mingzhu did not hesitate to demote the employee.
After Zhu Jianghong retired, Dong Mingzhu took over as chairman. She found the right time to clean up those who rely on nepotism.
At that time, many people accused Dong Mingzhu of being an unfamiliar baiwenhang.
As soon as the old boss abdicated, you stabbed his man with a knife. Isn't this ingratitude? This was a taboo for state-owned enterprises at that time!
It can be said that both the boss and subordinates, and even Dong Mingzhu, a relative, have sinned again and again: "As long as you violate the rules, I will get out!"
However, such a domineering woman has a very stable position in Gree.
five
On one occasion, a reporter interviewed Dong Mingzhu in her office. On the way, Dong Mingzhu found that the ballpoint pen was not easy to use, so he scolded the girl who bought it: "What defective product did you buy?"
Gree Electric, led by Dong Mingzhu who pursues perfection and has zero tolerance for defective products, has always been a representative of high quality.
She often goes to the factory in person to strictly control the quality of products.
Under her high pressure, employees dare not slack off. The problem of overstaffing, which is common in old state-owned enterprises, will not appear in Gree.
/kloc-during the ten years from 0/995 to 2005, Gree Electric's sales volume ranked first in the country, which was the heart of dealers.
What's even more rare is that although Miss Dong's style is extremely overbearing, she never eats alone. In a single business, while ensuring that Gree can benefit, she must also ensure that the other party can benefit.
This overbearing but intimate style has won her unanimous support from dealers.
For her work style, Miss Dong once had a very incisive summary:
"I am very practical, no matter any occasion, any place, any time, I will say it very bluntly.
Don't you like it? I don't care whether you like it or not, I only have consumers and products in my heart. "
"I am a business, not a relationship."
Speaking with quality and satisfying consumers is the only thing Dong Mingzhu cares about.
Tearing the Oak Garden by hand must have been planned by Dong Mingzhu for a long time.
Some voices on the Internet believe that Oaks products are not only false propaganda, but also constantly dig corners from Gree and get the first place in the whole network sales through disgraceful means.
After that, Oakes got carried away and boasted about his "achievements", which provoked Miss Dong to make a big fuss.
Although these have not been finally confirmed, one thing is clear: scalpers should never, never provoke this terrible woman.