Naming agency (naming center)
1. The historical origin of naming:
The Chinese nation has a history of more than five thousand years, so the history of naming can be traced back to ancient times. As far back as the Xia and Shang dynasties, people's names were still relatively simple and uncommon. During this period, the "Book of Changes" came out, and productivity developed to a great extent. People have mastered certain rules in naming. "Zuo Zhuan·Huan Gong Sixth Year" records that after the eldest son of Lu Huan Gong was born, he asked the doctor for his name. Shen Sui, Shen Sui once proposed five laws and six taboos. Shen Suizhi's "Five Laws and Six Taboos", as a relatively systematic "way of naming", naturally represents the results of the research on name culture by Lu scholars at that time. However, China has a vast territory, a long history, and a profound culture. The practice of naming, as a historical and specific cultural phenomenon, is far more than these "five laws", and it is not limited to the "six taboos". During the Spring and Autumn Period and the Warring States Period, names and characters were gradually separated, such as Kongqiu, Zhongni, Meng Ke, and Ziyu. From the Han Dynasty to the end of the Qing Dynasty, the culture of naming in ancient China has never stopped. Many methods have emerged, and I will not list them all here. It can also be seen from this that the development of ancient naming history and the prosperity of culture directly led to the rapid development of name culture. In particular, the names of historical and cultural celebrities have been used by modern people as a commercial brand and have influenced it to this day. Our country's surnames and given names have gone through a long process of evolution before they developed into the names commonly used by people today. In today's society, the pen names and stage names of writers, celebrities and entertainers have pushed naming culture to its peak. However, the contemporary research on onomastics in my country is still in a large blank. In recent years, Mr. Yi Zhi proposed Prajna nomenclature. With the rise of Prajna nomenclature, the research on nomenclature in our country has entered a new era. Made indelible contributions and academic value.
2. The historical background of the creation of naming agencies:
In ancient times, some emperors, generals, ministers, and nobles valued their reputations during their lifetimes, but were given posthumous titles after their deaths. This directly led to people attaching great importance to their names. Chinese people have been particular about naming since ancient times. Under the influence of traditional culture, in the minds of Chinese people, names are of great significance in a person's life. They are not just a symbol without practical meaning. They carry the information of the times, engrave cultural concepts, and leave behind family lineage. The brand embodies parents' deep affection and ardent expectations for their children. Driven by this ideology, people's requirements for names are getting higher and higher. It is not only limited to baby names, but also the registration of brand names, the naming of company groups, and the naming of products and commodities are generally highly valued by people. Attention, a good brand can be invincible in the enterprise, and a good name can also have the effect of widespread communication. Therefore, with the development of commodity economy and society, today's naming agencies are blooming everywhere, and the Yizhi Internet Chinese Studies Center came into being and serves the entire social group with its professional cultural concepts.
3. The main services of naming agencies
1. Child naming (baby naming): The current mainstream naming agencies mainly use the birth horoscope to use the god and the five elements to combine with the horoscope. In fact, there are many things to pay attention to when naming children. , should be thought about from the perspectives of Yi studies, literature and Buddhism. For example, when naming a baby, you should pay attention to the harmony and beauty of phonology, otherwise it will be difficult to pronounce; you should not repeat the same words as your parents, relatives, or elders, otherwise you will disrespect the elders, which is a taboo in naming your baby; try to avoid uncommon words in terms of meaning and shape. , but it should not be too vulgar or revealing. Symmetry is best in the font and strokes, and the meaning of the words should be rich in cultural beauty.
Changing a child’s name: Changing a child’s name is because the child’s own name has a certain impact on one’s career or marriage, or the child’s name is inconsistent with one’s birth date and numerology, and the fortunes are in conflict with each other, causing many things to happen. Not going well. Such children should analyze their names in detail, check many aspects such as the five-character numerology and the eight-character likeness, and use the academic theory and brand characteristics of Prajna Famous Studies (Qimen determines the destiny star, Buddhist wisdom helps fortune; the eight-character numerology, Confucianism becomes the beauty Name, dialectics of philosophy, holographic human life.
) to change your name to a good name that suits your life development. This will be obviously different in the field of more professional naming agencies. A good naming agency will give a reasonable analysis of health fortune, provide a reasonable explanation for the name, and find a more helpful name.
2. Brand naming: Brand naming should have strong communication power, affinity, and good protection. Brand naming should follow the following principles: legality; simplicity and ease of remembering; hinting at product attributes; hinting at the company's development route. There are some Yixue environmental masters in the Prajna Naming Center who can conduct on-site inspections and provide good and powerful support for brand naming based on the Yin and Yang theory.
4. Product naming: Naming agencies can provide a variety of methods for product naming: such as explicit nomenclature, implicit nomenclature, combination nomenclature, numerical nomenclature, animal and plant name nomenclature, and character brand nomenclature. , time and space brand nomenclature. In addition, it should be emphasized that product naming should be short and concise, have positive meanings, inspire associations, figure out the heart, be based on people's choices, be rich and elegant, give priority to auspiciousness, seek novelty and wonder, and name with characteristics.
5. Chinese Studies research: There are often such a group of experts in Yi studies, Feng Shui scholars and professors of Chinese studies gathered in naming institutions. They often have profound knowledge of ancient literature themselves, and have profound attainments in ancient philosophical theories, Yixue culture, and even Buddhist classics. These people are not only able to put forward a theoretical system, but they also provide training in Chinese studies, and can plausibly integrate the development of Chinese studies, which invisibly promotes the development and research of Chinese studies. Currently, only the Yizhi Internet Chinese Studies Center has the above-mentioned professional standards and business scope of this kind of naming agency.
Four. The significance of the naming institution
Inheriting the spirit of Chinese studies and serving the society: At present, the cause of Chinese studies is in the ascendant, and the naming institutions are also a mixed bag, good and bad. In this era of diversity, everything must be viewed from multiple perspectives, and the same applies to naming agencies. A good naming agency can serve the society and benefit the society based on the purpose of inheriting the spirit of Chinese culture. This is not a bad thing. Sinology is a living and ongoing civilization and harmonious culture that originated from the primitive days and was inherited from historical reality. It is the core value concept and pursuit of the Chinese nation and the way of thinking, behavior, lifestyle and production of the Chinese people for tens of millions of years. A high-level summary is the sky and earth that Chinese people believe in. Some clues can be seen from the modern Chinese masters. Most of these Chinese masters are proficient in literature, history and philosophy, and the study of Confucianism, Taoism and Buddhism has reached its peak. Yi Xue is the ancestor of literature, the canon of classics, and the pinnacle of philosophy. , Feng Shui and naming test are connected, and it is understandable. If the so-called "masters" and "experts" in naming institutions integrate Chinese studies into the naming culture, this will also play a role in promoting traditional Chinese culture from a certain perspective and will also make a certain contribution to the development of society. Its contribution is not only It is to name an individual or a company, but to contribute his own strength to the classic doctrine, which is worthy of praise.
5. Characteristics of naming agencies
1. Gradually gain social recognition: With the development of society, pen names, stage names, and trade names have been recognized and valued by more and more knowledgeable people. The quality of brand naming is related to the competitiveness of enterprises and the future development of the company, so more and more enterprises have paid attention to the naming of companies and products. Under such circumstances, naming agencies have sprung up like mushrooms after a rain, and have won the recognition and approval of ordinary people and group companies with their profound professional knowledge, and have gradually gained recognition and understanding from all walks of life.
2. Existential problems: Everything has dual value, like a double-edged sword. People have to recognize and perceive good and bad by themselves, and the same goes for naming agencies. There are many naming agencies at present, and it is difficult to distinguish the authenticity. There are people who pretend to be fake, greedy for fame and fortune, and have deceived many people. This is a common problem among the current naming agencies. Because of the drive of market interests, this phenomenon is difficult to Avoided. This requires a discerning eye to identify authenticity and falsehood. You cannot blindly listen to people's rhetoric on the Internet. In the end, if you suffer a heavy loss of money, the gain will not be worth the loss.
6. Introduction to Prajna Famous Studies:
Prajna Famous Studies has a fixed office location (located in Room 1703A, Xinyuan Financial Plaza, at the intersection of Jingsan Road and Beihuan Road, Jinshui District, Zhengzhou City) and a research center (Youli, Anyang City Academy) is a professional academic research institution and a professional cultural industry entity.
Prajna Famous School takes Qimen Destiny Star, Eight-Character Mingming Theory, Buddhist wisdom to help fortune, Confucianism to become a good name, and holographic adult life as its famous philosophy and service purpose. We wholeheartedly transform your child into a refined and resounding one. A good name that is smooth and clear.
Prajna philosophy adheres to:
Morality is touching, easy to reason and convincing, and Buddha’s wisdom helps others;
Believe in it and practice it, benefit the society, and benefit future generations.
Prajna Famous Studies has brought together many famous experts, scholars and masters. They have created their own Famous Studies culture and academic brand with the strength of a team and their profound knowledge of Yi Xue, Buddhism and Chinese studies.
The formality and academic nature of Prajna science is second to none in our country. It is completely different from folk fortune-telling. This is also the difference between academic and pseudo-science. The charm of academic lies in its application. In life and society, through a large number of verifications, many parents have felt the great charm of Prajna Buddhism. They believe that the names they give or change to their children are both elegant and practical, which also plays a role in the spread of Prajna Buddhism. The role of fueling the flames.
The remarkable results of Prajna Buddhism make many parents of children feel gratified. Over the years, Teacher Yang and other experts and scholars, who have studied under many famous scholars such as Wang Liqun, Nan Huaijin and Wu Tiezhu, have been diligently committed to the development of famous studies. They proposed: taking morality as the basis, taking Buddha into the heart, using Yi to understand reason, and using wonder to understand. Taoism, a system of Prajna philosophy that integrates Confucianism, Buddhism and Taoism, has influenced the world of Yi studies and philosophy to this day. Here I would like to express my deep gratitude to Prajna Mingxue for changing my child’s name. I also wish those who want to change their names their dreams come true and their work goes well.