? About the most creative and excellent Mother's Day activities 1
? I. Background of the event
? The second Sunday in May every year is the traditional "Mother's Day". This festival is designed for mothers all over the world, and it is a warm festival. _ _ supermarkets or shopping malls, shops frequented by housewives, we can operate "family ties" on this day and do some public relations promotion activities that help the image of supermarkets.
? Second, the activity time:
? Third, the theme of the event: _ _ Warm Mother's Day in the supermarket or shopping mall
? Four. Contents of promotion activities:
? Activity 1: mother's day special
? Food: cake, chocolate, milk, fresh food, etc.
? Daily necessities: paper products, sanitary napkins, etc.
? Cosmetics: facial cleanser, nourishing cream, etc.
? Activity 2: When a single cashier receipt is over RMB 100 when shopping in the supermarket, a bunch of carnations will be presented with the shopping receipt.
? (Cost calculation: The cost of a bunch of carnations on Mother's Day (10) is about RMB 5 yuan, equivalent to 5% of the profit. If the quantity is reduced to 5 carnations, the estimated cost will be around 2.5 yuan.
? Activity 3: Sincerely bless mom.
? Content: What do you want to say to your mother most when Mother's Day is coming? _ _ _ _ _ _ _ _ _ _ _ _, you can fill in what you want to say to your mother in the "guest book" of the supermarket. The supermarket posted these words in a conspicuous place in the supermarket.
? V. Precautions:
? 1. In the second activity mentioned above, in order to prevent cheating, gifts must be marked on the back of the shopping receipt after delivery.
? 2. Activity 3, you need to prepare a high-end message book and put it at the door of the supermarket to facilitate customers to leave messages after shopping; After computer processing, the wonderful contents in the guest book are posted in a conspicuous position for customers to enjoy, including the names of the message takers and the blessed ones.
?
About the most creative mother's day excellent activity plan II
? First, the background of Mother's Day activities
? In order to further enhance the popularity, enhance consumers' brand awareness of "_ _ Hotel", and promote sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of this festival to remind consumers to pay attention to "Mother's Day", so that the theme of the activity can penetrate into consumers' emotions and trigger their "repay the kindness of parenting", thus achieving * * and generating consumption desire. And take this activity to improve the brand awareness of Binhai Hotel.
? Second, the theme of the event
? May _ _ _, the first "Thanksgiving"-Mother's Day series activities.
? Three. moving target
? 1, cater to the psychology of target consumers, meet emotional needs and improve the named purchase rate of target consumers.
? 2. Improve the brand awareness of hotels in _ _ region through Mother's Day activities.
? Fourth, the activity time
? V. Target customer base
? The target group is 25-55 years old, private enterprise bosses, corporate executives, and successful people in middle and high-level positions in government agencies. Because of their busy affairs and less time with their parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
? Activity of intransitive verbs
? 1, a "triple" gift for mom
? Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "Ice Peach Dew";
? Gift 2: The lady who consumed Chinese food that day gave a bunch of carnations and a coupon with a discount of 8.8% (operating instructions: the discount coupon was given when the guest checked out, so it could not be used at that time).
? Gift 3: Women who stay in the hotel on the same day can enjoy a 28% discount on Chinese food consumption (operating instructions: when guests check in, the front desk will give them a 28% discount coupon).
? 2. Thanksgiving "Mom Cuisine" Healthy Food Festival
? Thanksgiving Package: A:_ _/ Table B:_ _/ Table
? The zero-point restaurant "Mom's Cuisine" is especially recommended: the dishes are mainly health-preserving, and the names of the dishes should cater to the theme of Mother's Day, such as "mother and child are affectionate" and "kindness is as heavy as a mountain". (menu and price to be determined)
? Seven. Activity flow
? 1, active preheating period
? Time:
? (1) advertisement
? (2) Preparation of materials required for activities
? (3) Activity operation training
? 2. During the execution of the activity
? (1) guest room front desk operation specification;
? (2) the operating specifications of the food and beverage department;
? (3) Distribution and supervision of gifts
? Eight, publicity and promotion
? Nine, gifts
? X. Atmosphere Decoration (Simple Decoration)
? Carnation flowers are inserted in restaurants, bars and western restaurants (the cost is about _ _ yuan).
? XI。 Total cost budget (excluding catering costs)
? Publicity fee: yuan, gift fee: yuan, decoration fee: yuan.
? Total cost: _ _ yuan
?
About the most creative excellent mother's day activity plan 3
? I. Purpose of the event
? 1, learn about the origin of Mother's Day.
? Send holiday wishes to my mother.
? Think about what your mother has done for you, and remember to love your mother.
? Second, the activity time
? Third, the venue.
? Agricultural University _ _ School of Information.
? Four. Activity funds
? 1, the cost of paper and pencil for writing greetings.
? 2. The cost of glue.
? 3. The cost of greeting cards.
? 4. Publicity expenses.
? 5, the cost of developing photos.
? V. Event sponsorship
? Temporarily to be determined.
? Activity of intransitive verbs
? 1, preparation work
? (1), prepare mother's day supply information.
? (2) Prepare a pen, paper and glue to write blessings.
? (3) Prepare cardboard.
? 2. Promotion of activities
? Post publicity content on the bulletin board.
? 3. On the day of the event
? (1), prepare the materials needed for the day and check them.
? (2) Put a piece of cardboard with the source of Mother's Day on the playground.
? (3) Take out a pen and paper and ask the students to write holiday wishes to their mothers.
? (4) Association members help students to paste their wishes to their mothers on blank cardboard.
? (5) Designate members of the Association to take touching photos.
? 4. Subsequent activities
? (1), the person in charge summarizes the activities.
? (2) After the photos are developed, they will be publicized.
? (3) Collect famous aphorisms about maternal love and publicize them together.
? (4) Participants write an activity experience.
? (5) Publish activities in the Association Forum.