There are many commercial shops on the street. It can be said that the eight immortals cross the sea and show their magical powers! Next, I will take you to know about it.
The magic weapon for naming a store 1. Easy to understand
Small shops generally face mass consumer groups such as community residents and passers-by, so when naming, try to be as easy to understand as possible. Don't be pretentious. For example, some bosses think that they are in the metal business, so they add the word "Xin" to their names, while those in the timber business add the word "Mao". For those who are in the business of luck, they add the word "Feng" to their names. Written as "Feng" in traditional Chinese characters. In this way, even if you do well in terms of service quality and other aspects, because many customers cannot easily recognize your store name, it affects the spread of word-of-mouth among consumers and fails to achieve effective publicity to other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar.
Magic weapon for shop naming 2. Catchy
The name of the shop must be loud, catchy, and easy to remember, so that it can be easily disseminated. In this regard, we must not only pay attention to the charm and smoothness of the language, but also grasp the psychological and spiritual needs of consumers. Any name that resonates with customers' psychology is generally easy for customers to remember and is willing to spread it. , especially some names that are more humorous and have profound connotations. For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.
Magic weapon for shop naming 3. It should have consumer characteristics
The naming of a small shop cannot be ambiguous. It must not only pay attention to the key points of being easy to understand and catchy, but more importantly, it must also be easy to understand and catchy. It must be able to reflect the consumption characteristics of the small store, including business projects, business style, etc. For example, the name of a lighting store should let customers know that you sell lamps as soon as they see the store name. If you choose "Hero Lamps", it will not be as effective as "Brilliant Lamps" or "Bright Lamps", because "Brilliant" and "Brilliant Lamps" are not as effective as "Brilliant Lamps". "Bright" can easily make customers associate with "light", but "hero" is not necessarily the case! Therefore, the name of the store must be combined with the projects you operate and serve and the consumer groups you face, and cannot be called casually.
Magic weapon for shop naming 4. It should be rich in cultural connotation
A product name must have rich and profound cultural connotation, and small shops are no exception! Only in this way can the quality level of the shop owner be reflected. , customers are also easy to accept. Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and appear to be tacky! There are many "Xiao Li Clothing Stores" and so on. When giving cultural connotations to store names, we must consider many aspects and angles, such as historical and cultural origins, product characteristics, etc., such as the "freshness" of a flower shop, the "fragrance" of a restaurant, and the "beauty" of a clothing store. They are all places where we explore cultural connotations. For example, the names of "Hanmo Tang" selling stationery and "Old Tea Guests" operating tea shops can reflect certain cultural heritage.
Magic weapon for shop naming 5. Must adapt to local customs
China has a vast land and rich resources, but also has different customs and customs! Therefore, you must carefully understand and fully consider the local customs when naming your shop. Factors such as history, geography, customs and habits, otherwise, if your name is slightly careless, not only will it not be able to meet customer needs, but it will also have a negative impact. I remember that someone once opened a restaurant and named it "Wei Zhong Wei Pork Fresh Buns". As a result, the business was sluggish. The reason was that he did not know that there were a large number of *** residents living nearby, and *** residents did not eat pork, so it affected Business. Therefore, to choose a good store name, you must carefully weigh the local customs and customs factors.
Magic weapon for shop naming 6. The name should match the reality
The name of the shop should match the name and reality, which refers to three factors. First, it must be consistent with the actual situation of your business project. If you You open a clothing store, but to others it sounds like a barber shop; secondly, it must be consistent with your business strength. Nowadays, many bosses are a bit too domineering in their store names, and some are even exaggerated, such as "XX" There are many such names as "First Store" and "XX Authentic Store", which make customers feel that their names are a bit hollow. In addition, the store name must be considered based on the actual situation of the local consumer market, such as competitive environment, spending power and other factors.
Magic weapon for store naming 7. Avoid similarities
Due to the limited cultural level of many store owners in the industry, many followers have been created. They not only follow the trend in business, such as When he saw other people opening a hot pot restaurant to make money, he immediately opened a hot pot restaurant. He also imitated others in naming his stores, and some even directly stole other people's store names. Many store names on the street tended to be similar to others. Similar and similar to each other! Take the barber shop as an example: when others name it "Charming Hair Salon", he chooses "Beautiful Hair Salon", and when others name it "Youth Hair Salon", he chooses "Delicate Hair Salon". There is nothing innovative at all. Therefore, the store name must have its own unique personality and connotation in order to effectively attract customers' attention.
Store naming magic weapon 8. Classic store names for you to choose
1. Noodle shop naming: comprehensive and face-to-face
2. Clothing naming: Youth Yi Ran Wo Yi Rely on the beauty of your Ting
3. The name of the restaurant: The taste of Qiao Daughter-in-law will leave a fragrance in your mouth
4. The name of the hardware: Anda gold will not change the gold over time
5. Non-staple food Naming: Good Nanny is sincere and all goods are heart-to-heart
6. Naming of medicine: Good Doctor Happy Life
7. Naming of bookstore: Golden House Wanjuanshu Knowledge Bakery
8. Entertainment destiny: *** Red Years, Mandarin Ducks and Butterflies
9. Tea shop naming: Three people on the terrace near the water savor the natural fragrance
10. Flower naming: Flower Fairy Rose Qinglancaoxinyu