1. News: This kind of headline is common in news articles, which is relatively objective and direct. It is similar to the headlines such as "First 329 catering enterprises such as Xibei Youmian Village in Dongcheng, Beijing" and "China CITIC Bank's 1 million loan line to help the hometown chicken". Usually, the headlines directly state a news fact.
2. Temptation: This kind of title usually adopts the method of promotion and hawking, and directly presents the most attractive selling point in the title, such as "If you don't buy a ticket, it will be late!" 35+ Exhibitors 1+ Big Coffee Restaurant, * * * Exploring the Trend of Catering in the Next Five Years, "Exploring Shijiazhuang-3 yuan's Left and Right Bowl of online celebrity Beef Noodles" and other titles.
3. Question category: As the name implies, it is to write a title in the form of asking questions, usually using "how", "how" and "why?" And other interrogative words, such as "Is the change of catering SaaS here?" Titles such as "The War against Epidemic, How to Play the" New Species "of Catering" all arouse users' interest by setting a question.
4. Threatening style: The title will appear with exaggerated descriptions such as "threats, intimidation", such as "Carved sirloin", where there is no carver, and online celebrity restaurant is doomed to "die quickly"? ","The noodle restaurant lost 1.3 million in 8 months, and the eight "death methods" of catering entrepreneurship! "and other titles, at first glance, will remind users whether similar situations will appear on themselves, so click on the article based on a kind of fear.
5. Famous human: As the name implies, the title will directly appear the name of a famous person, such as "At the age of 82, how did he conquer the god of food with a piece of moon cake?" Titles such as "I tried the dishes for my strong brother, my third brother and my third brother: revealing what the leaders of China, Japan and South Korea achieved in Chengdu" all attract users in the form of celebrities.
6. Metaphor: The title statement uses metaphor rhetoric, and describes or explains A with things B that are similar to A, such as Luckin Coffee: Can the flow burned by capital shape the next Starbucks? ",here, it is based on Ruixing's benchmarking Starbucks to attract attention.
7. personification: the title statement uses personification rhetoric to personalize things, such as "Guangzhou restaurant strikes again, Tao Taoju or ends" one woman and two marriages ".Here, Tao Taoju is personified, which highlights the interest of the article from the title.
8. Hot topics: hot topics are included in the title. For example, olive oil is not suitable for Chinese food? Nicholas Tse and Michelin's three-star chef personally "measured the meat", in which, they borrowed the celebrity effect of Nicholas Tse and the hot spot of the popular "Twelve Scenes" program at that time, and used the potential energy of celebrities and hot spots to enhance the "face value" of the title.
9. Reverse category: also known as "irony" category, which forms a strong gap in the way of irony, such as "This store has no advantages except delicious food" and "Hometown Chicken Hand Tearing Staff Joint Letter?" What happened to this Chinese food head enterprise! The title evokes readers' curiosity about the article with a "questioning" attitude.
1. Inventory category: to make a comprehensive and systematic inventory of something in a summary way, such as "We studied 1 restaurants: we found that all the restaurants with good business have 2 characteristics! | Entrepreneurship Notes, "Hey! I miss these delicious foods "hidden" in Zhengzhou Alley! In the era of information fragmentation, readers' understanding of things is more inclined to such comprehensive summary articles.
several points to pay attention to
A 1W+ explosive article is not only completely determined by its conception and title, but also its logical structure, style of writing, wording and platform recommendation mechanism for content release. The following key points should be paid special attention to:
1) Try to use dynamic structure in vocabulary, and try to use active voice instead of passive voice in derived voice, which can make. For example, the expressions of "Xiaoming Restaurant was awarded the honor of XX by XX industry" and "Xiaoming Restaurant won the honor of XX industry" give readers a completely different feeling.
2) Numerically, the title can use more numbers, and the number of words in the title should be controlled within 15 words as far as possible. For example, "A 3-square-meter shop, with only three tricks, the profit has increased 1 times", which is an intuitive attraction to readers through exact figures.
3) In sentence patterns, try to express objectively with statements, and keep rational colors and objective images. At the same time, in rhetoric, metaphor, analogy, exaggeration and other rhetorical devices are used, and uncommon words, names, places and professional vocabulary are avoided.
4) Logically, keep the structure clear, and try to follow the principles of "first important, then secondary", "first whole, then partial", and "pay attention to content acceptance and non-repetition"
5) After the content is released, share and spread it, and interact with users' messages in time, which has a recommendation mechanism in many media channels. After the praise, comment and interaction in the early stage reach a certain standard, the platform system will distribute a wave of traffic, and each level will match a wave of traffic. The higher the interaction index, the more traffic will be distributed, which is also an important skill created by 1W+ explosive articles.
in addition to mastering the above "skills", the core foundation of explosive writing is certain copywriting skills. At the same time, the creative content should pay special attention to following the professional "red line", sticking to the professional ethics of a brand public relations staff, not violating the law and not slandering competitors, so as to avoid being entangled in lawsuits or being attacked by peers.