How to choose a good WeChat official account name 1. Give the public account a good name
A good WeChat public account name is the best spokesperson for the company, because the first thing users see when they open WeChat is the company’s public account name, avatar. So how can you choose a good name for your corporate WeChat public account? According to the author's practical experience, a good name must meet the following three characteristics.
(1) Can spread quickly
One of the biggest features of the Internet is communication. The communication effect that takes 10 years to achieve in traditional enterprises may be achieved in just one hour using the Internet. Every day, many people become famous quickly through the Internet. As long as your product name is easy to remember, it is the best way to spread it.
For example, English public accounts can have the following names : American English, Learn English, Beijing English, 24 English, Daily English, Most English, Urban English, Spoken English Selection, Da Shi English, Owen English, Zhixing English, International English, Pacific English. There are so many English public account names, which one is the easiest to spread? Let's analyze it now. To make public account names spread quickly, you must first make them catchy and catchy to users, so that they feel familiar, and these names can appeal to potential customers about the value of the product. Based on these points, we have locked the English public account names to the following two:
Learn English well: the sentence that teachers and family members said the most when I was in school, It means "learn English well". There is no need to worry about customers not being able to remember this name, because it has been said countless times. In addition, the name of this WeChat public account is catchy and can appeal to potential customers about the value of the product.
American English: What everyone wants most when going to college is to speak fluent American English, and TV and radio are teaching American English, because in people’s minds, the best English is American English, so users won’t have to worry about this name being forgotten. In addition, the name of this WeChat public account is also catchy and can appeal to potential customers about the value of the product.
If the name of a product has been deeply imprinted on our brains when we were very young, when the name becomes the name of a product, when we say When you think of brands in a certain industry, you will naturally think of the brand of this product. Because the name of this brand has been repeated in our minds countless times (maybe a hundred thousand times, maybe a million times, or even more) since childhood.
To discover the value behind the product name, we must first figure out who our target customers are, and then analyze the target customers’ deep demands for the product. For example: why people buy cars is because they think they can go faster to save time, so speed is the deep desire of target customers. The biggest feature of BMW is to run fast. Only in this way can it be called a BMW, so when everyone When you want to buy a car, your first instinct is to buy a "BMW car." Mercedes-Benz cars also meet the first demand of target customers, which is fast driving speed. When everyone thinks of buying a car, they first think of buying a Mercedes-Benz or BMW. This is the reason.
There are many names for products that can satisfy customers’ first needs, such as Rejoice, Wangwang Snow Cake, Nongfu Spring, Mengniu Milk, etc. These product names all satisfy the needs of target customers. First need. When choosing a name for a public account, in order to satisfy customers' demands for the product, you must first study the first or deeper needs of the target customers.
In summary, choosing a good public account name must comply with communication principles: it should be catchy to read, make users feel familiar, and appeal to potential customers about the value of the product.
(2) Target keyword principle
WeChat has a search function that allows potential customers to search through keywords Find the WeChat public account you are interested in. Therefore, if a company wants its public account to be found by customers among the vast number of WeChat public accounts, it must bring the target keywords of its products when choosing the WeChat public account name.
For example, the WeChat public account for English education must include the target keyword "English" so that customers who want to learn English can find the company through search WeChat public account.
(3) Add local name
Please note that if your business only serves local customers, you need to add Use local place names, such as Beijing English Training and Shanghai English Training, to help obtain accurate target customers.
Based on the above analysis, we come to the conclusion that the composition of the public account name is: Pin...>>
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How to name an enterprise WeChat public account? A good public account requires high-quality content or innovative planning or services. But a good name can reflect the value, services, content, scope, industry and other information of your official account, allowing interested people to quickly follow it. But for now, the ways to name WeChat are nothing more than eight forms.
1. Call them by their first names
That is, directly use the company name or service or product name as the name of the WeChat official account. For example, Dongguan marketing website design, Advantage Network, Dianping.com, etc.
2. Functional Practical Method
This form can directly display the purpose and services of the official account, allowing users to better understand your platform. For example, hotel assistant is used to book hotels. In addition, there is Xinxin Travel, which is recommended for travel, and Micro Life Membership Card, which is a one-stop platform for merchant membership cards, etc.
3. Image Naming Method
A method of visualizing a company or its service products. It can visualize concrete things or abstract things, which can be personified, Metaphors and other techniques. For example, Basketball Park is a WeChat public for basketball sports information; Movie Factory helps you find the movies you want to watch as quickly as possible, etc.
4. Adopt vertical industry naming method: industry name + purpose
Typical WeChat publics include: Film Business School, Micro Law, Douban City, Baidu Movie, etc. These are named after an industry and their purpose.
5. Question-based naming method
Name it in the form of a question to gain interest from followers. For example, what can the public watch tonight and what can make money for the public. They respectively told users that they can help you discover your favorite movies, help you recommend financial products and ways to save money.
6. Alternative naming methods
This type of public account is generally aimed at: fresh, fun, interesting, informative, and classy. If you want to be a comedy and entertainment person, please consider it quickly. For example, gossips on WeChat public, Mac tips on WeChat public, selected cold jokes on WeChat public, etc.
7. Encyclopedia naming method
The encyclopedia naming method has a wider range of names, but it is better to be well-known. There is another advantage: maybe through this, you will get a lot of fans in the WeChat search. For example, encyclopedia of embarrassing things, encyclopedia of healthy life, encyclopedia of fashion life, encyclopedia of website construction, etc.
8. Other naming methods
For other things, consider starting from life, region, etc. that are familiar to you. You can also refer to the Baidu Index, which shows people's attention to certain events or issues. Of course, there are many naming methods. For example, the company name can also use region and industry, Dongguan Advantage Network, Dongguan Marketing Website Design, etc.
What is an attractive name for a WeChat official account? 5 points The ultimate goal of a WeChat official account is to make profits, you must know what you are good at
1 , name, for example: Teach you how to dress and match. This name clearly targets the young people and is a high-consumption group. Of course, people who like this name also like to dress themselves up and are willing to spend money to buy clothes. So in the future, In terms of operations, you can appropriately add clothing advertisements. The premise is that the content pushed in your official account must be something that everyone likes to read, rather than articles that have been turned bad.
This is based on what you are good at first, then analyze the customer group, and then customize the name to see what name can be simple, rough and generous, and can be noticed by others at a glance.
2. Avatar, what I want to explain here Yes, the name and avatar of the WeChat official account have complementary publicity effects. If the official account has a good name, but it still cannot express what you mean, then you can work on the avatar. It seems that the name and avatar are a good match, and they are mysterious. Tell customers what your account is mainly about
3. When pushing graphic information later, it is best to have your own original content, because most of the content you copy and paste will be seen by many people. This will make others think that your account is just a copy and paste party, with no content quality at all.
4. Now it’s time to fill in the introduction of the official account. It needs to be concise. Again, simple and crude is the best, hitting the point.
How to change the name of a WeChat public account? If you are an uncertified public account, enter the WeChat backend and select certification to get a chance to change the name. This is the only chance, you will definitely Think of a good name and then change it.
If the WeChat account has been authenticated, the following materials are required:
(1), public account (QQ number/email);
(2), The original ID of the public account (you can view it in the "Settings" account information of the public platform); (3), the name of the original public account;
(4), the name of the public account that needs to be set;
(5), the naming method and corresponding information based on the new public account name
The last way is to re-register, but re-registration will have ID card restrictions, which requires you to do it yourself Done
I want to register a personal WeChat public account, but I don’t know how to get the name! ! 50 points WeChat ID is not important, use the bound QQ number when promoting.
The official account ID is not important. What is important is the content of your official account. Make it valuable. Even if the name does not sound popular, it will slowly become popular.
Should the name of the WeChat official account use the book title or the signal? Generally use the signal
How to make it appear on the picture The name of the WeChat public account Hello classmate, this needs to be operated in the WeChat background. The pictures selected for this WeChat have watermarks, see the picture.
① After logging in to the backend, enter "Official Account Settings"
② Click "Function Settings" on the right side of "Number Details"
③ In "Image Watermark" "Some corresponding "Settings" button, select "Add Watermark"
I wish you success, if you have any questions, please consult.
How to change the name of the WeChat public account applied for with a corporate certificate? You can apply to change the name during authentication, but the name needs to match the keywords of the certificate. , if it is a personal subscription account, it cannot be changed
How to name a WeChat public account to attract a large number of fans is the easiest way to attract people, which is related to seqing;
The second is celebrity gossip
Then there is financial interests, in short, they are useful or attractive to people