The name must be easy to remember. The current Internet environment needs an easy-to-remember name for the first communication and the second communication in two communication stages. This name can reduce the communication noise in the communication process, and will not lead to communication errors because of the loss of information. This kind of communication is efficient communication.
Do not use homophones. The clock has been put forward for 20 years, and a large number of advertising words are homophonic. This is the environment of that era, but now in this era, everyone's knowledge acquisition habits have changed a lot. If you hear that a brand may search for further information through WeChat or Baidu, homophonic words will be misspelled, and at the same time, they will be intelligently corrected by search engines, making it difficult for readers to obtain effective information, thus another major mistake has appeared in this communication chain.
Of course, search engines sometimes correct mistakes into real results, but this is avoided as far as possible under the premise of great brand influence.
2. It is easy to understand and can be read from the text.
An easy-to-understand name is a good name. Try not to use uncommon words. Not everyone is a Chinese major. Try to use common words that everyone is familiar with, so that everyone will be catchy and will not add unnecessary thresholds to communication. When you restore a reader's official WeChat account that recommended you to another reader, it is a great loss that the recommender can't read the name of the official WeChat account or the recommender can't type it when he hears the pronunciation. Be sure to remember that it should be easy to understand and spread, and don't use uncommon words or grammar outside the book bag.
3. Try to be passive.
There should be industry or product keywords. Industry or product keywords are an important way to get traffic dividends in the initial stage of operation. No matter how you search, if you are close to industry keywords, you will get a considerable traffic bonus.
Industry or product keyword selection should be accurate. This can be filtered by various indexing tools. Which keyword is really needed by users will have obvious advantages in search volume. At present, there are many reliable options for indexing tools on both mobile and pc, and hot words themselves will bring passive traffic.
4. Be creative, but don't jump out.
A name that arouses curiosity is also a good name. The name can be creative or counter-common sense. For example, the name "Mai Bao" is a good name. Of course, this name involves feedback from search engines, but if you have some confidence in your career, the source of confidence is still supported by the funds or skills mentioned above.
5. The establishment of prominent anchor points
Establishing a strong and clear anchor can strengthen readers' cognition of the works, and ordinary users are more sensitive to numbers and easy to establish comparisons. For example, the names "history 1900" and "stock index 10000 points" are easier to remember.
Naming is also a metaphysics. When your official WeChat account has been tepid, you can consider changing your name, maybe you can put it away. If you are still planning in the early stage, then take a name seriously and stick to brand operation, I believe there will be greater gains.