How to choose a good name for a restaurant?
1. Naming after a place name
The advantage of this naming method is that it highlights the region, allows customers to accurately understand the location and direction of the restaurant, and facilitates dining. For example, in Beijing, Zhengyangmen Restaurant should generally be located near Qianmen Street; another example, Di'anmen Snack Bar should definitely be located in the Di'anmen area. Dianzhijia reminds everyone that when choosing a store name, try to convey the location of the restaurant more accurately to facilitate customers' dining.
2. Name the restaurant after the owner’s surname
Using the operator’s name as the name of the restaurant is to highlight personal credibility and rich business philosophy. Restaurant owners in Guangzhou and Hong Kong are accustomed to this naming technique. For example, in "Lao Ji Barbecue", you can learn that the owner's surname is Ji and that he is a restaurant that sells barbecue. And so on, "Pie Week" is a pie-selling restaurant run by the boss named Zhou. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.
3. Naming based on flavor
Some restaurants are named not only with surname and region, but also try to highlight their business content and specific flavor characteristics. For example, "Old Beijing Zhajiang Noodle King" serves old Beijing noodles, "Jinshan City Chongqing Hotpot City" serves authentic Sichuan cuisine, and "Gongdelin Vegetarian Restaurant" specializes in vegetarian dishes, etc., all of which allow guests to know what they are doing at a glance. content and flavor. Restaurants named after flavors not only enable customers to understand their flavor characteristics accurately and clearly, but also save customers time.
4. Naming based on the principles of Chinese characters
General restaurant names should be healthy, contemporary, impactful, profound in taste, and conducive to communication.
Some store names can express the owner's wishes, such as some tea restaurants in Hong Kong such as "Jinwanwan" and "Dahuihuo", and Shenzhen's "Jiawang" and "Jiahao"; some store names use Yi Zhi. The number ten is named from one hundred to one thousand, such as "Yijingju", "Liangyixuan", "Sanxian Shaomai Restaurant", "Sihai Restaurant", etc.
In addition, the name of the restaurant can also be decided according to the type of restaurant customers. If the restaurant's main customer source is Westerners, you can choose a foreign name according to their preference; if the restaurant's main service targets are office workers, , we must consider choosing a popular name with wide coverage.
Principles of choosing a restaurant name
The name is a symbol of the restaurant. Subconsciously, people often make a preliminary judgment about a stranger through their name, and store names also play such a subtle role. The following principles should be followed when choosing a restaurant name:
1. The name of a restaurant should be easy to read, write, listen to and remember.
When naming a restaurant, it is not easy to have too many words. 2 to 5 words are appropriate. Avoid arranging easily misunderstood words and misunderstood pronunciation words together. For example, "Xingxing Roast Duck Restaurant" can easily be understood as "Xingxing Roast Duck Restaurant" or "Xingxing Roast Duck Restaurant"; another example is "Fulan Yongfulou Roast Duck Home Cooking Restaurant", which is not easy to pronounce and difficult to remember. Over time, not only did the impression not be deep, but it also weakened the popularity of the company.
2. The name of the restaurant should not be too tacky, but should have a certain connotation and give people space to think.
For example, Quanjude’s name means “whole but not lacking, gathered but not scattered, benevolence and virtue supreme”, which makes people feel very cultural. Many operators may secretly hope to make a fortune as soon as possible through their restaurants. When naming their restaurants, they also like to choose a more straightforward but tacky name, such as "Lucky", "Jinbao", etc. These names often inadvertently attract people's attention. It clearly reveals a profit-seeking business mentality, which sometimes arouses the resentment of guests.
3. The name of the restaurant must be consistent with the name.
You can often see a restaurant with only twenty or thirty seats on the street, with a sign called "So-and-so Food City" or "So-and-so Restaurant", which makes people laugh. Before deciding on a name, all bosses must first clarify how large a restaurant they intend to open and what the level of their target customer base is. If the name does not match the scale, it will not only make high-spending customers dismissive, but also make ordinary customers "intimidated" and make people untrustworthy.
4. Interesting names can sometimes arouse people's curiosity, but don't go too far.
There are many such bizarre names abroad, such as "Last Judgment Day Restaurant", "Blood Cafe", etc.
There was a bar in China near a university that was named "The Robber's Den". As a result, business was very poor. The reason was that the name reminded people of some socially delinquent youths. Later, the boss changed the name to "Pirate Ship". Although the tone remained the same, the business situation improved greatly.
Summary of Store Home
The name of a restaurant reflects the cultural connotation of the company. A good store name is a good start. The operator is willing to put some thought into the name of the restaurant, but of course he will not give up on the quality of food and service. If a restaurant has good food and good service, then having an impressive restaurant name is the icing on the cake.