What would be a good name for the opening of your friend’s restaurant? Is it a small shop that serves home-cooked dishes?

First, naming restaurants after surnames

It has long been known to name restaurants with surnames, such as Tanjia Cuisine, Barbeque Season, Sheep Jie Zi Li, Pie Week, etc. The unique feature of these stores is that not only the store names highlight their surnames, but also the specific content of their operations can be reflected in the store names. For example, although the name of Barbeque Season is unclear, we know that the owner’s surname is Ji, and he is a restaurant that sells Beijing barbecue. And so on, Pie Week is a restaurant that sells both pies and porridge, run by a boss named Zhou. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.

Second, it is not uncommon to name restaurants after place names.

It is not uncommon for restaurants to be named after districts, counties or streets in a city. The advantage is that it highlights the area, knows the location and direction of the restaurant, and makes it easier to find meals. For example, Zhengyangmen restaurants should generally be located near Qianmen Street, and Di'anmen snack bars and Xinjiekou restaurants must be located in the Di'anmen area and around Xinjiekou. However, customers should be reminded here that since there are many repeated place names in Beijing, they should also think twice about special situations, such as: Sanlihe Roast Duck Restaurant. There are at least two places with the name Sanlihe in Beijing. One is east of Zhushikou, which is called Chongwen. The East Sanli River in the district and the other west of Sheshe Road Street are called the West Sanli River in Xicheng District. The two places are more than ten kilometers apart. There are also more than one Binhe Road and Shuncheng Street in the capital. In the past, each city gate (outer Jiuli Qimen) had one named Binhe Road and Shuncheng Street. In order to make dining convenient for customers, when naming the restaurant, the detailed address and location of the restaurant should be informed to customers.

Third, name the restaurant based on flavor

Some restaurants are named not only with surnames and regions, but often the most important thing is to try to highlight their business content and specific flavor characteristics. For example, Old Beijing Zhajiang Noodle King, which serves old Beijing noodles, Jinshan City Chongqing Hotpot City, which serves authentic Sichuan cuisine, Gongdelin Vegetarian Restaurant, etc., customers will clearly understand that they are restaurants specializing in vegetarian food.

Restaurants named after their flavors not only allow customers to understand their flavor characteristics at a glance, making it easier for them to choose dishes, but they can also save customers' time and make their meals more targeted.

In addition to the above methods of naming a restaurant, there are many other things worth mentioning for reference. Such as naming with numbers from one to ten, from one hundred to one thousand. Such as Yijingju, Liangyixuan, Sanxian Shaomai Restaurant, Sihai Restaurant, etc. There are also directional naming methods, such as east, south, west, north, middle, up, down, left, right, etc. There are also methods of naming with allegorical meanings, such as blessing, wealth, longevity, happiness, etc. Of course, there are many ways to name it, but the name you choose should be related to the specific connotation of the restaurant and be realistic.