Eight tips on how to name your company.
1. The company name should be short and crisp.
A short name is easy to spread, concise and clear at a glance. It is easy to attract customers and greatly improves the possibility of people spreading the name by word of mouth. It can also convey a wide range of meanings to consumers, which helps to attract the attention of the brand. Association, arousing the desire to communicate. For example, the word "nanhuo" in the "nanhuo" store and the word "dang" in the pawnshop summarize the content and characteristics of its business in short words, which are easy to remember and understand.
2. The company name should be loud and easy to pronounce.
Avoid words that are difficult to pronounce, weird, and difficult to pronounce. Because the name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness. Only a catchy name can leave a deep impression on consumers. For example, the three words "McDonald's" are loud and rhythmic, so they have great communication power.
3. The company name should be auspicious.
For example, the "Goldlion" brand of Goldlion Far East Co., Ltd. was originally called "Golden Lion". Considering that when Golden Lion is expressed in some local dialects, it has the meaning of "Golden Loss", which is taboo. Geely's name was therefore changed from "GOLDLION" to "金利来", which means bringing people abundant wealth. Just imagine, who doesn’t like such a company and who wouldn’t be willing to associate with it?
4. The company name should have its own uniqueness.
A unique company name can avoid being similar to other company names to avoid confusing the public’s memory, and can deepen the public’s impression of the company. For example, names such as "Beichen" in Beichen Group, "Tiandi" in Tiandi Express, and "Lenovo" in Lenovo Group all have unique personalities and are impressive.
5. The company name should be shocking.
Names that give people strong emotional color are easier to remember. People like words that evoke emotion in them. If you want to arouse people's enthusiasm, it's best to take their emotions into consideration. For example, the "Sitong" of Stone Group is taken from the English homonym of STONE, which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
6. The choice of company name should be contemporary.
A contemporary name is distinctive, in line with the trend of the times, and can be quickly accepted by the public.
7. The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image.
For example, the word "Blue Bird" in the Blue Bird Building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and pours out "Blue Bird" to consumers. Bird's love", thus establishing a good company image.
8. The company name should consider its universality around the world.
For example, when the Coca-Cola Company was formulating its Chinese market strategy in the 1920s, it decided to literally translate the company's name "CoCa-CoLa", so the translators arranged and combined Chinese characters with similar pronunciations of the name. Used in beverage packaging, when bottled beverages printed with these Chinese characters appeared on the market, very few people paid attention to them.
The reason is that the original translated Chinese characters literally mean "wax mare" or "tadpole biting wax products". Just imagine who would want a drink with such a name? Therefore, the Coca-Cola Company redesigned its name, and the Chinese characters on the bottle were changed to "Happiness in the Mouth" - Coca-Cola.