Recently, the "14th Five-Year Plan" once again emphasized Hong Kong's important position in the mainland's reform and opening up. Huang Liuquan, deputy director of the Hong Kong and Macao Affairs Office, pointed out: "Hong Kong's position and role in the country's reform and opening up process are very special. "It has a unique position, significant contribution, and an irreplaceable role." So, what pitfalls should be avoided when naming a Hong Kong company?
According to statistics from the Hong Kong Registry, the number of newly registered companies in Hong Kong in the first half of 2021 was 56,253, which was 56,253. The growth in the first half of 2020 was 11.01. After the epidemic, the popularity of Hong Kong companies continues to pick up. As more companies expand their business overseas, Hong Kong's bridge status is further highlighted.
Hong Kong companies are favored by entrepreneurs all over the world, especially mainland entrepreneurs, due to their simple and flexible administrative procedures, low maintenance costs, small business scope restrictions, and diversified uses. Although registration is very simple, if you don't pay attention to some aspects, it may directly affect the company's account opening and operation, and even bring certain risks.
What pitfalls should be avoided when naming a Hong Kong company?
1. The name of a Hong Kong company must have an English name.
Hong Kong company names are available in both Chinese and English. In operation, you can also use Chinese or English alone. However, if there is only a Chinese name, it may affect company account opening and other operations.
It is best to choose a Chinese and English name. If you only need a company name in one language, it is recommended that you choose an English name.
2. Do the Chinese name and English name have to be exactly the same?
Not necessarily. Taking into account the differences in the use of Chinese names and English names for external publicity of companies, the registered Chinese name and English name do not necessarily need to be exactly the same. Whether they can be registered in the end depends on the approval of the registration office officials.
There needs to be a certain correspondence in meaning. It is best not to be completely different. Please note that the Chinese name of a Hong Kong company is "Traditional Chinese".
3. Are there any restrictions on the length of Hong Kong company names?
No at the moment. There is currently no specific and clear limit on the number of characters in a Hong Kong company name.
The name generally uses this pattern: the font size ends with the industry, so that the company has a certain degree of recognition. It is not recommended that the name is too long, because there may be problems in the future when opening a bank account, registering a trademark, etc. negative impact.
4. Before registering a Hong Kong company, the name must be searched first.
When registering a company in almost all regions, you need to first check whether someone has used the same name before. If there is exactly the same name, the probability of successful registration is very small.
But if only the font size is the same, but other parts such as industry are expressed differently, the chance of successful registration is very high.
5. Hong Kong company names do not necessarily need to contain "HONGKONG".
When registering a company in the Mainland, usually the company name must have the place name in front or in the middle, such as Shenzhen XXXX Co., Ltd., XXXX (Shenzhen) Co., Ltd. However, Hong Kong companies are very flexible in this regard. Not only do they not need to bring "HONGKONG", but they can also bring the names of other countries or regions.
For example, you can register a company name in Hong Kong: "France/Germany/USA XXXXX Co., Ltd.", which is beneficial to the company's branding and publicity.
6. Do not use sensitive words when naming a Hong Kong company.
Although Hong Kong companies are flexible in naming, sensitive words are still not allowed:
For example, "bank", "real estate", "royal", "Emperor", "trust", " "Department", "Government", "Commission", "Bureau", "Federal Federation", "Council", "Committee Authority", "StockExchange" and so on.
7. The Hong Kong company name cannot be the same as the protected brand.
The Hong Kong Registry will regularly update the list of company names protected by brands. The list basically protects some well-known brands and companies. If you want to register a company with the same name as on the list, you need to obtain the Hong Kong Registry. Otherwise, registration will not be possible without the special approval of the Director.
8. Should a Hong Kong company name be domineering or subtle?
Because naming is very flexible, many people like to use more domineering names when registering Hong Kong companies, such as "XXXXX International Group". "Asia Pacific XXXXX Co., Ltd.", "Global XXXXX Co., Ltd." and so on.
But there are also many large-scale companies that tend to use simpler names, which are concise, grand and easy to identify. They only use font size, such as "XXXX Co., Ltd."
How to choose varies from person to person, but if you want to consider opening a bank account, we recommend that you pay attention to choosing a company name that matches the company's size and business; if it is just for brand promotion, you can consider it suitable for the target market For example, when making cosmetics brands, many people use the Hong Kong company name of "British XXXXX Co., Ltd."