With the continuous progress of society, more and more places are exposed to business plans, which can help entrepreneurs to publicize and obtain financing. How should we draft a business plan? The following is my carefully organized dessert shop network business plan (selected 5 articles) for your reference, hoping to help friends in need.
Sweet Shop Network Entrepreneurship Plan 1 1. Positioning:
Generally, children like to eat desserts, but I don't want to put the market target of desserts only on children. I want all men, women and children to like dessert. Desserts should be made by hand and sold by diy. They should be sweet but not greasy, mixed with their own juice, nutritious and delicious.
Second, the investment analysis:
I want to plan the next thing according to the funds at hand. The initial capital is 200,000 yuan, and the rent that the dessert shop can afford is less than 4,000 yuan a month, so the environment is busy. The rent is preferably once a month or once every three months.
Third, the decoration design:
Since it is located in a downtown area, it must be exquisite regardless of the size of the store, because people's appetite is generally related to the environment. Personally, I prefer to post some cartoons on the wall. I can learn from them and put some diy desserts and juice on the wall of the store, with detailed introduction (such as the way and taste of desserts ...) for guests' reference. At first, it doesn't matter if we can't give our guests a rest and enjoy our dessert because of the small storefront. We can give a lovely doll made by diy as compensation when the guests buy dessert, and explain the reasons to the guests. When the business is bigger, we are also slowly expanding our stores to meet more new and old customers.
Iv. business types:
Main products: various nutritious desserts, different flavors of ice cream, fruit juice and milk tea.
Verb (abbreviation of verb) operational characteristics:
The biggest feature of our store is that all desserts, fruit juice, milk tea and ice cream are sold by diy professionals. And desserts are made according to national nutrition standards. Like many girls who like desserts but are very afraid of being fat, they regard desserts as a scourge. However, our Kaka Mody dessert is different. We have our own brand, and each dessert has been appraised by a nutritionist. Only desserts that meet the national nutrition standards will be listed.
Operation mode of intransitive verbs:
(1) During the first opening of the store, you can advertise to tell customers that our Kakamo dessert shop is doing promotional activities, and all desserts will be 20% off. Only when the advertisement is done will more people know about our Caccamo dessert.
(2) implement the membership card system. You can get a membership card for free if you spend more than 65,438+000 yuan or 200 points in our shop. Members can enjoy a 7.5% discount during major festivals and activities. When you buy 50 yuan, you can get a self-made juice or a beautiful trinket.
(3) Every time we make a dessert with a new taste, we don't sell it directly, but try it for customers first, so that every customer who tastes it will leave a series of questions, such as their views on the new dessert, whether they like it or not, and so on. After counting the customers' opinions, our store decided whether to officially launch a new dessert.
Network Entrepreneurship Plan of Sweet Shop 2 I. Overview of Sweet Shop
(1) This restaurant belongs to the catering service industry. Its name is "Ji Ye Hong Kong-style Dessert" and its business scope is Chinese and Western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
(2) Our store plans to open Haihua District of Beijing Normal University Zhuhai Branch. It started as a mid-range dessert shop, and plans to gradually expand its business in the future.
(3) Our store needs venture capital of 654.38 million yuan.
Second, the business objectives
Because of the geographical location in Haihuayuan dormitory area, we have great competitiveness here, can meet the needs of target consumers, can quickly cut into this market, and our business philosophy can hold up our sky. After analysis, we can open this market. Specializing in dessert, insisting on brand differentiation and humanized management.
Three. Market analysis:
Advantages:
1. Low cost
2. Excellent location
3. Large population movements
4. Target customers are very important
5. Good prospects
Disadvantages:
1. Fierce competition
2. Lack of management experience
The number of customers has changed greatly.
4. Insufficient deposits
4. Business model:
1. Business hours: Monday to Friday: 10: 00-22: 00.
Weekends and legal holidays: 10: 00-24: 00
2. Main business:
(1) sells all kinds of Hong Kong-style desserts, including takeout. Students can place orders through the telephone network and deliver them to their homes.
(2) Mainly selling fruits and desserts, supplemented by various drinks, including fruit juice, milk tea, fruit tea, ice cream, etc. Bring all kinds of bread at the same time.
(3) Provide the latest newspapers, magazines, board games, cards and other entertainment games.
(4) Hold a theme bar on Sunday night and carry out various activities to facilitate the gathering of community organizations.
3. Target audience: mainly surrounding students, school staff and their families.
Verb (abbreviation of verb) store design
(1) Facade storefront design: Our dessert shop adopts an integral glass door with a frame handle, and the window adopts floor-to-ceiling glass, which is transparent and can give customers a comfortable feeling. Hanging the unique dessert posters and pictures in the conspicuous places of doors and windows can increase the appetite of guests.
(2) Interior design of dessert shop
2. 1 The dining room is about 35 square meters with 20 seats. The white single chair of the square table is orange, divided into two-person table and four-person table. There is a long marble table in the middle of the dining room, and the high chair and the long marble table set each other off.
2.2 Use yellow on the wall and paste different dessert patterns to increase customers' appetite. The ground is non-slip floor tile, which is not easy to slide. The use of incandescent lamps, colored lampshades and soft lighting in the dining area can relax people's nerves and relieve them, so that they can eat happily.
2.3 The bar is divided into five areas: cashier area, hot drink area, cold drink area, juice area and shaved ice area.
(3) Detail design
3. 1 paper towels, leaflets, mints, etc. Put it on the cashier.
3.2 Design a message board on the wall to facilitate customers to exchange friends and views on our store.
3.3 The warehouse shall be equipped with fire extinguishing devices.
3.4 The cashier has DVD amplifier background music.
The promotion strategy of intransitive verbs
(1) The promotion strategy of dessert shops should be competition-oriented. Restaurants must know the situation of competitors, compare their products and services with competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they should establish a distinct corporate image by promoting their unique products or business styles.
(2) The promotion strategies are cost reduction, high output mode and printing promotional materials. Distribute by stages, adopt intensive strategy, and at the same time make use of the information flow of internet websites and advertising bulletin boards to publicize and highlight the image.
Seven. Management team and company structure
1. Employee allocation
Manager and cashier: 1
Responsibilities: Responsible for opening and closing stores every day, managing raw materials, managing funds and managing employees.
Processing and production of dessert: 4 people
Responsibilities: responsible for introducing desserts and dessert processing.
Shop handyman and buyer: 1.
Responsibilities: Responsible for cleaning the shop and purchasing daily necessities and raw materials.
Part time: 1
Responsibilities: Responsible for in-store service every Saturday and Sunday.
2. Staff recruitment
Recruiter:
Processing and production of dessert: 2 people
Part time: 1
2. 1 Employment
All employees needed by chain stores are openly recruited for the society, and the principle of recruiting employees is: knowledge, morality, ability, experience and body are suitable for the post and work.
2.2 Trial
The probation period for new employees is 1-3 months, which can be shortened and extended according to the performance and ability of employees, but the longest probation period cannot exceed 6 months. Those who pass the probation period sign a labor contract with our store and become formal employees of our store.
2.3 dismissal
Dismissal includes voluntary resignation and termination of labor contract. Employees who voluntarily resign must submit a written report to the store manager one week in advance. If a dessert shop dismisses an employee for work reasons, it must notify the dismissed employee in writing half a month in advance.
Sweet Shop Network Business Plan 3 I. Business Objectives
Business objective: to establish the first professional dessert shop-xx dessert shop in xx College of XX Normal University, and its business scope is Chinese and Western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Business tenet: sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction: xx College of xx Normal University is a very young school, which was established just over 2 years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The xx dessert shop proposed in this scheme just fills such a gap.
Market competition analysis: xx College of xx Normal University is a young school. School facilities are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xx specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
Target customers: Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So the target customers of xx are all students.
Third, the characteristics of products and services.
Professional raw materials, don't worry: xx has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in xx store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Variety and choice: it is difficult to adjust. Xx should try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier: xx business varieties, in addition to ordinary ice desserts, want to start a business and go to the college students' entrepreneurship network to find projects, as well as medicated diet nourishing stews, herbal tea and turtle ling cream, which are more popular in some parts of the south. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction: xx employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Fourth, site selection analysis
Shop xx is located on the east side of the first floor of the canteen of xx College of xx Normal University, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel: every employee of xx must be professional, and everyone, including the cashier for ordering food and the store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought: The premise of excellent scientific management is to determine and implement correct and advanced management thought. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management Team: Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.
Management system: establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
Media advertising: TV advertising or print media is considered as the most feasible publicity channel. Investigation shows that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when new students start school, they will distribute leaflets, set up publicity and receive consultation.
Image endorsement: make a lovely xx mascot, take cartoon shape as image endorsement, and reflect the sweet, healthy and fashionable corporate purpose from cartoon shape.
Store layout: xx store should be clean and bright with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven, promotion decision
Gourmet manual: Make a healthy and fashionable food manual for xx. This paper introduces the famous snacks, the latest gourmet desserts and the latest medicated diet formula for health and beauty in China. This manual is revised once a year and put in the shop for customers to read.
Festive activities: Organize outdoor theme activities on campus or outside the store on New Year's Day, Dragon Boat Festival, Mid-Autumn Festival, Christmas, Valentine's Day and other festivals in the west, aiming at enhancing consumers' impression of xx products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts printed with xx cartoon patterns, coupons and coupons for the latest products, and each activity costs about 1000 ~ 2000 yuan.
Wishing tree: there are two wishing trees in the store, and you can get a wishing card for consumption. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards, and pick out the wishes that can't cost 300 yuan in the process of realization through lottery to help customers realize them.
There are always various small gifts in the store, such as xx cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time will be given a cartoon card, and a set of three cards will be given a 6-inch ice cream cake. Customers can also purchase discount cards. For each 9 yuan, the cardholder can permanently enjoy buying any goods in the store except new products and special prices. 20% discount The quality and flexible promotion methods of Shangcheng have won a stable customer base.
Eight. Financial demand and application
Opening cost
Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.
Prepaid store rent and decoration
raw material
The above projects will be submitted to professionals for budget evaluation.
Nine. The development of xx
Based on the strength of the enterprise and the market of xx College of xx Normal University, xx looked at the markets of five universities in xx. , and gradually develop to chain stores. Specifically divided into the following three steps:
1. Based on the market of xx College of xx Normal University, it occupies a certain share.
Fill the gap in the market of xx College of xx Normal University, and make the enterprise professional, standardized and develop steadily.
2. Occupy the market of xx College of xx Normal University and establish a chain mechanism.
When the corporate image is accepted and loved, we will open chain stores in five universities in xx according to the demand. Learn management experience in practical operation.
3. Go to xx market and join the action.
In the xx market, it can be well controlled and run normally. It has certain working capital and regional popularity, and has certain market operation system theory and operation experience. After applying for independent intellectual property rights of products, we will expand the chain stores in xx and open franchise operations.
Network operation plan of dessert shop 4 I. Summary of the plan
1. We need to open a dessert shop with all kinds of desserts. The desserts in this dessert shop are sure to be loved by the market.
These desserts are for customers of all ages, from children to the elderly.
3. In the dessert industry, there are many desserts, but the general customers are young women, and there is no dessert shop suitable for all the people. The desserts in the general dessert shops are almost the same, and there is nothing fresh. So there are few dessert shops of this type in the market.
The capital I have now is that I have a deep understanding of the dessert industry and know how to develop new desserts to attract more customers. Secondly, professionals who develop desserts can be recruited for reasonable research and development.
5. After a new dessert is launched, it will naturally attract a certain number of customers, and then slowly develop various new desserts, from less to more, make more and more desserts with our own characteristics, and make our own characteristics in the dessert industry.
Second, the occupation description
What we want to do is to enter the dessert industry. The target customers are the general public. Some people mistakenly think that women love sweets more than men, but it is actually wrong. In fact, there is no gender difference in taste preference, and many men also like desserts. Many young women often regard sweets as a scourge in order to stay slim or lose weight. And now consumers are more and more rational, so the target customers of dessert shops are not only young women, but customers of various identities, tastes and ages, and they are operated by the public.
First of all, we will focus on selling existing products. When we earn the first pot of gold, we will recruit researchers to develop new types of desserts and create our own characteristics.
Three. product description
Our dessert shop deals in Chinese and western desserts. The varieties include Hong Kong fruit dessert, sago, double-skin milk, sesame sauce, tofu, bean jelly, herbal tea, ice cream, ice cream cookies, smoothies and shaved ice, soup (dew), flavored dairy products, turtle paste, smoothies, shaved ice, sugar water, porridge, fruit juice, pudding, medicated diet nourishing stew, China traditional snacks and so on.
Fourth, the raw materials are professional, rest assured.
Our dessert shop has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in the dessert shop. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Fifth, the variety is rich and there are many choices.
It is hard to please all. Candy shops should try to make the taste of desserts suitable for people of all ages and tastes. Many styles of desserts are available for all kinds of customers to choose from.
Six, comprehensive nutrition, healthier
In addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicated diet nourishing stews, herbal tea and turtle paste. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for young ladies who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Dessert has always been a favorite of girls, especially young people who want to start a business do not have enough funds to support large projects. For small-scale entrepreneurial projects such as dessert shops, it is extremely suitable for young people with less venture capital, especially college graduates. So more and more people invest in dessert shops, and a qualified business plan can be said to be half the battle.
First, the market competition analysis
Xx College is a young school. The facilities of the school are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xintian specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
Second, the price variety.
It takes perseverance to open a dessert shop, and you can't become fat in one bite. In terms of price, it is best to adapt to the popular price. The price of each bowl of dessert is around xx yuan. Whether to add cakes, eggs and cakes is up to the customer. Don't pander, otherwise it will easily cause dissatisfaction. In terms of varieties, don't be greedy for perfection. If you are both a boss and a buddy, then seven or eight varieties are enough to keep you busy. If one person helps to collect money and do housework, a dozen varieties are enough. If there are three or four helpers, then the variety should exceed X.
Third, business strategy.
Cheap prices and varieties are important, but the most important thing is taste. All food-related industries pay attention to customers' tastes, and the best way to attract repeat customers is to have their own unique flavor. Sometimes, when the dessert that is about to be sold out is cooked again, the store must first taste whether it has lost its original flavor. If it tastes bad, throw it away and avoid selling signs, because the cost of dessert is really limited. Don't lose too much because it is small.
It is necessary to adhere to the principles of "Ning Jing" and "Don't abuse" and cook them properly after they are sold out to keep the products fresh at all times, because desserts are forbidden overnight. If you are interested in stimulating customers' consumption, you can sell several varieties in a package, such as red bean soup with cake and mung bean soup with biscuits or strawberries as a group. In addition, desserts also pay attention to seasonality, and the types of winter and summer should change slightly, and increase or decrease as appropriate.
People in cold areas are generally afraid of sweetness and boredom. Obviously, people in these places need more calories to supplement. Therefore, desserts in the north are lighter than those in the south. When opening dessert shops in different areas, we should take care of the local people's eating habits. Modern people usually have a full diet and absorb a lot of nutrients, and generally don't like sweet things. In xx, many restaurants and restaurants offer dessert. For example, mung bean syrup, although fresh, hot and fragrant, is too sweet for many guests to eat only a few mouthfuls. Desserts must cater to the changing tastes of the public. 10 years ago, the taste was different from today. Different desserts should not be sweet enough as a sign. The most important thing is to make it sweet, such as sugar water with orange slices, fruit mix, almond or bean curd with brown sugar, and make it sweet.
Add up the costs of tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls and prepaid store rent, and it is estimated that the opening cost will be around xx yuan. If you have limited funds, you can be your own buddy or ask your parents and relatives for help. Remember, the disinfection cabinet must not be saved, but should be placed in the most conspicuous place in the store, because health work needs it. Customers can feel safe when they see the sterilized cupboard. It costs about xx yuan to buy complete sets of equipment. In the total cost, electrical appliances, rent and kitchenware account for the majority, while the raw materials used for desserts are mostly beans, candy bars and some agricultural and sideline products, which are low in price, and can cope with the consumption for dozens of days at about xx yuan. Profitability prospects People in the catering industry know very well that the cost of desserts is very low and the price is random. Opening a shop in a residential area should be lower, because it should not be too hard to do formal business; Opening a shop in downtown can raise the price, because people are often willing to spend money to satisfy their appetite when shopping. It is not difficult to maintain the gross profit margin of desserts at xx%, and the net profit of each bowl of desserts is between X yuan. A sweet shop of x square meters can make a profit of x yuan a month.
Fourth, the dessert shop opening information
Shop area: x square meters. Store rent: x yuan. Equipment expenditure: about X yuan. Opening expenses: X yuan. Profit prospect: X yuan/month. Appendix: Herbal Nourishing Sweet Shop (house) Although ordinary sugar water and desserts have a long history, many women who lose weight regard desserts as a scourge because of their slightly sweet taste. They think that sugar water and desserts are easy to make people fat, so few young women patronize dessert shops, but more men, the elderly and children. If we introduce sugar water and medicated dessert from another angle, I believe those girls who are afraid of avoiding sugar water will also take the initiative to patronize.
The location, store layout, opening cost and business strategy of medicated diet nourishing dessert shop are not much different from those of ordinary dessert shops, but the profit level is slightly higher and the price variety is slightly different. As the name implies, medicated diet nourishing dessert has the effect of strengthening the body and preventing diseases. The varieties are mainly syrup and soup with medicinal nourishing function, such as walnut paste for nourishing brain, black sesame paste for moistening intestines and beautifying face, almond bean curd for moistening lung and relieving cough, and peanut glutinous rice balls for treating abdominal pain due to deficiency of stomach and intestines. The total number of species is about 15, preferably more than 20 species. In addition, in the four seasons of spring, summer, autumn and winter, new seasonal varieties can be introduced appropriately. For example, tremella fruit soup can be used as a signboard in late spring and early summer to attract customers.
Most importantly, the price of medicated nourishing desserts is generally about x% higher than that of ordinary desserts, so the profit level is of course higher. But remember: the price list should list the ingredients of tonic, the nourishing effect of medicated diet and the indications of each dessert, so that customers can choose according to their needs.
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