1. Ten mantras?
1. Easy to say, easy to read, and easy to pronounce;
2. Easy to remember and unforgettable;
3. Can be discovered at a glance among many brands;? 4. The purpose, function and uniqueness of the product. It is clear at a glance; ?
5. It is easy to arouse people's beautiful associations;
6. The creativity is unique and not the same as others; ? 7. The product has staying power and the possibility of further in-depth development 8. Integrate production and advertising, and systemize products and names; 9. Products are stylish and tasteful; 10. Can obtain naming and trademark registration right.
2. The two secret methods
Don’t speak in the same voice. Names with the same tone may sound a bit bland when read. Experts have found that it is best to have a flat tone at the end of a name, because characters with upper tones are less loud. Pay attention to the choice of phonology. If several words with the same initials and pronunciations are put together, it will be difficult to read; if the finals are also the same, it will be even more difficult to pronounce. Experts remind that it is best not to use all n and l when naming. z, c, s and zh, ch, sh are the initial consonants with the same pronunciation position. If you want your name to be resounding and catchy, the finals you choose are crucial. Experts say that names with nasal finals sound louder when pronounced, especially words with post-nasal finals such as "ang", "liang", "guang", "peng" and "dong"; , the rhyme belly is the main vowel with a large opening, such as "da", "shuai", "bao", which has a higher loudness.
Three or five taboos? 1. Polyphonic?
When naming with polyphonic characters, it is easier for people to feel at a loss when the name has two or more pronunciations. Of course, this does not mean that polyphonic characters cannot be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it.
2. Partial characters
Trademark names are for consumers to call. The popularization of the characters should be taken into consideration. Some people use uncommon characters to name them because they think they can Picking out a good name depends on choosing a good word. Therefore, when it comes to naming, the first thing that comes to mind is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.
3. Obscure meaning
Obvious meaning means that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
4. Unlucky
Unlucky meaning is a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity. It is said that a sales war broke out in Hong Kong between "brandy" (France) and "whiskey" (British). As a result, more than four million bottles of "brandy" were sold, but only 100,000 bottles of "whiskey" were sold, which was only a fraction of the price of "brandy". After investigation and analysis, the problem lies in the Chinese translation of "whiskey". Even if you are afraid of whiskey, who would want to buy it?
5. Similarity
It seems to be a common problem among Chinese people that they don’t like other people’s good things. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". You are "Yikang", and my name is "Xkang". You are "Seven Stars", then I will become "X Star". Some people even have homophones with you. In fact, the effect is just the opposite.
Four. Generally, companies’ product naming methods only appear in three forms:
⑴ External solicitation: For example, Shengbao Company once "generously" donated a product With one million yuan, the "divine stroke" of recruiting experts from all over the world named his company and successfully opened up the new company's reputation. ?
⑵Advertising company?: It is conceived by several creative personnel with wisdom. ?
⑶ Naming company: In foreign countries, manufacturers will find professional companies to plan when naming.
In these professional naming companies, most of the human brains are completely replaced by computers. The annual turnover of British Global Naming Company is more than tens of millions of dollars. Branch offices are located in Tokyo, New York, Mikan, Madrid, Seoul and other places. ?
The cost of naming a computer is definitely high: if you are just marketing a domestic brand, it costs 30,000 US dollars, and if you are marketing a brand internationally, it is 50,000 to 100,000 US dollars. The professional computer naming company is really a "hidden dragon and crouching tiger", with linguists, master writers, computer experts, actors, parliamentarians and some geniuses with particularly outstanding imaginations. As a result of collective efforts, blockbuster brands often emerge. ?
In Japan, well-known companies such as Shiseido Cosmetics, Sony, Calpis, NEC, Fujifilm, and Panasonic have all turned to computer naming companies to come up with "enthusiast-grade" names for them! ?