Public welfare activity planning plan: Part 1? 1. Activity purpose and planning ideas: 1. With the rapid development of the economy and the continuous progress of society, people’s exploitation and use of natural resources is increasing. The pollution caused to the environment is also becoming more and more serious. In order to protect the environment, China has added important indicators of sustainable development to the National Economic and Social Development Tenth Five-Year Plan; at the same time, it has increased the capacity building of national environmental protection agencies; implemented large-scale ecological projects; and improved the economic structure. Strengthening environmental protection is an important part of the strategic adjustment. Protecting the environment is the obligation of every global citizen. In order to further increase environmental publicity and education, combined with the Kunming Municipal Party Committee and Municipal Government’s goal of establishing Kunming as a “National Sanitary City” and a “National Environmental Protection Model City” and the activity requirements of “Chinese Citizen Moral Construction”, Kunming citizens have a profound understanding of Recognize the importance of environmental protection. Therefore, as a Chuncheng citizen, we actively plan and advocate a nationwide "Environmental Protection By Your Side" activity. 2. Kunming Women’s Federation Women’s Community Service Center Fengfen Service Station is an informal employment organization with the purpose of re-employing laid-off workers and people living on minimum living allowances. In the past two years, it has received support from the Municipal Party Committee, Municipal Government, Municipal Women’s Federation, Municipal Trade Union, Municipal Government With the strong support and help from the Labor and Social Security Bureau, Municipal Employment Bureau and other departments as well as relevant leaders, certain achievements have been achieved. In order to thank the departments and leaders at all levels for their support and help, we are also actively thinking of ways to support their work, strive to mobilize and help more laid-off and unemployed brothers and sisters, and make some contributions to society within the scope of our ability. It is hoped that through this event, a certain amount of funds will be raised to provide no less than 100,000 green shopping bags for the general public who love environmental protection. 3. In this activity, waste paper, plastic and other waste materials donated by residents in the community will be returned to the community. The proceeds from the sales will be used to order more than 100,000 green cloth shopping bags, which will be distributed to households through various community committees. In this way, the two social welfare activities themes of green environmental protection and charity are organically combined. Let more citizens and units participate in this activity and use their own waste materials that have no use value as donations. This is within their means, does not increase the financial burden, and also helps protect the environment. This is an innovative social welfare. Donation methods, and hope that all people can truly unite to jointly protect the environment on which mankind depends. 4. It is planned to build 5 "garbage collection booths" (loans) in Wuhua and Panlong Districts of Kunming City, and cooperate with the Kunming Environmental Protection Bureau to create "environmental green communities" and do some exploration and demonstration work. 5. Through this activity, we will attract more environmental volunteers to participate in various environmental protection activities. Gradually form an "environmental protection volunteer" team that has been engaged in environmental publicity and promotion for a long time. ? 2. Activity unit: Organized by (relevant government functional departments) Co-organized by (Enterprises that love environmental protection) Hosted by Municipal Women's Federation Women Community Service Center Fengfen Service Station 3. Activity name: Environmental protection is by your side Caring for Spring City social welfare activities ? 4. Activity time: 200x. 5. Activity content: 1. Launching ceremony: 200x, in a certain office community (a certain community square). Leaders and news media from the Municipal Party Committee, Municipal Government, Municipal Environmental Protection Bureau and relevant departments and units are invited to participate. 2. Collection of waste items: Within Kunming City, with the sub-district office as a unit, publicity activities are organized to collect donated used books, newspapers and discarded plastic bottles at designated times and places. Under the supervision of relevant departments, they will be purchased by Fengsheng Service Station. 3. Donation: All proceeds from the recycled materials will be used to order more than 100,000 green cloth shopping bags, which will be distributed to households through various community committees. All recycled waste plastics will be sent to processing plants to be processed into red, black, and white garbage bags and given back to residents in green community demonstration sites. 4. At the end of the event, hold an on-site donation ceremony. It is planned to invite relevant leaders to participate and commend units and individuals who have made outstanding contributions this time. ? 6. Event publicity format: 1. On-site publicity will be carried out by personnel from relevant units and temporary personnel hired by the host unit.
2. For external publicity, provincial and municipal TV stations and media such as "Kunming Daily", "Spring City Evening News", "Life News", "Dianchi Morning News" and other media will be invited to report. ? 7. Expenses required for the event: Sponsor the event through corporate sponsorship. The above is a simple plan of our unit for this event. We hope that relevant government leaders will provide guidance and support. And help coordinate relevant departments to ensure the smooth implementation of activities. ? Public welfare activity planning plan: Part 2 ? 1. Background ? XX Co., Ltd. mainly sells "Yiqing" brand series of packaged water. Headquartered in XX High-tech Industrial Park, it has three production bases in Shenzhen, Guangzhou, and Chengdu and several processing bases, with a total investment of 320 million. The company has increased investment and has strong system monitoring capabilities, which can track the products leaving the factory in real time. A bucket of water eliminates fake water and allows consumers to drink with confidence. At the same time, the powerful service system and management system of bottled water stores, the unified customer service center in the city, and the computer network of each store for real-time information exchange, greatly It improves the efficiency and quality of distribution and services, continuously creates value for users, and improves the quality of life. ? In order to establish a good image of the company and call on people to protect water resources, the company planned a large-scale public welfare activity with the theme of "What would life be like if there was no water?" ? 2. Purpose ? In order to enhance the corporate image, visibility and reputation, the company seeks its own development, increases product promotion, promotes environmental protection knowledge to citizens, and arouses social attention and support. It is precisely in this specific period that In the context, the company held a city-wide water conservation campaign. ? 3. Activity theme ? What would life be like without water? 4. Activity goal ? In order to establish a good corporate image, extend brand power, and improve corporate credibility, the company plans a large-scale public welfare activity to call on people to protect water resources. ? 5. Target audience ? The general public ? 6. Time and place of the event ? Starting from September 12, initiated by Shenzhen Food and Beverage Co., Ltd. and supported by various enterprises and institutions in Zhuzhou City, it is specially provided free of charge for three consecutive years of drought in Yunnan. For a large-scale public welfare event to donate drinking water, the organizer donated more than 200,000 yuan. The government and charity organizations worked together, coupled with strong media appeals, to encourage enterprises and institutions to donate heavily. ? On the morning of October 12th, a large-scale water conservation publicity campaign with the theme of "What would life be like without water?" was held in Zhuzhou Yandi Square. At the same time, donations were collected from citizens in the form of donations. The campaign was sponsored by Shenzhen Food and Beverage Co., Ltd. Hosted by the company. ? On the afternoon of October 12th, students from XX University also brought their own carefully prepared programs. In addition to singing and dancing performances, they demonstrated advanced water-saving methods to the masses and provided a platform for the promotion of water-saving technologies. . The display and on-site demonstration of water conservation in daily life attracted many citizens to stop and watch. The publicity event was hosted by Shenzhen Food and Beverage Co., Ltd. 7. Activity project process design (1) First, play a video of the drought in Yunnan, then invite the director of the municipal committee and the representative of the general manager of Shenzhen Food and Beverage Co., Ltd. to speak, hold a donation ceremony, and invite individual enterprises and institutions in the Changsha, Zhuzhou and Tan areas Unit representatives, reporters from Zhuzhou Daily, Xiaoxiang Morning News, and Hunan Economic and Technological Commission conducted media publicity and called on all enterprises and institutions to donate. ? (2) ? This activity was mainly carried out in the form of banner signing, poster promotion, distribution of brochures, balloon giving, etc., which attracted many citizens to watch. At the same time, it also launched a fund-raising method to raise donations from citizens. During the activity, everyone Actively donate money to citizens and interact harmoniously with them, making the concept of water conservation deeply rooted in the hearts of the people. Citizens signed their names on the banners and made their own commitments. ? This activity aims to let students and citizens understand the importance of water conservation, establish the concept and awareness of water conservation, and gradually develop good habits of water conservation. The activity served as a good warning, and at the same time expanded the company's social influence and strengthened communication with social groups.
? (3) ? This activity is mainly composed of college student youth groups. It attracts the masses through singing and dancing. It also demonstrates water-saving tips in life, how to save water? How to recycle water? etc. Attract citizens to stop and watch. At the same time, citizens are encouraged to save water. According to the organizer, the event will promote water conservation in the whole society from multiple angles, all-round, wide coverage, uninterrupted, and sustainably by popularizing water-saving knowledge, promoting water-saving technologies, and publicizing water-saving models. Use water, scientific water. ?We need water from ideas, water from mechanisms, and water from science and technology, so as to alleviate the contradiction between man and water, achieve harmony between man and water, and better achieve sustainable development and provide water resources guarantee. 8. Media Promotion This event has received widespread participation and support from all walks of life, and the full support of the Municipal People's Government. In addition to outdoor personnel promotion, banner promotion, and manual promotion, it also relied on the government's ability, the influence of television stations, and mass media , with the active cooperation of various public institutions and the publicity efforts of TV media, we commented on this event, actively created social effects, and advocated that the whole society pay attention to water resources and save water. 9. Progress Arrangement September 12: Appointment with government agency personnel, reporters, TV stations, and representatives of Changsha, Zhuzhou and Tan enterprises and institutions? 10. Material preparation? Donation boxes, videos, promotional brochures, promotional banners, pens, posters, balloons , tables and chairs, carpets, invitations, etc.? 11. Cost budget? 12. Effect evaluation? This event will be known to the public in Zhuzhou City and aims to make the general public understand the importance of water conservation. , establish the concept and awareness of water conservation, and gradually develop good habits of water conservation. The activity served as a good warning, and at the same time expanded the company's social influence and strengthened communication among social groups. Public welfare activity planning plan: Part 3 1. Activity background: There is such a group in rural China: their parents go out to work for a living and contribute to the country's economic development and social stability, but as children they are left behind. I live in a rural home and rarely see my parents once a year. There is also a group of children in inland cities. Their parents are traveling abroad. They are growing physically and mentally and need the love of their fathers and mothers. When they gather together, they become a special vulnerable group of left-behind children. According to authoritative surveys, the number of "left-behind children" in rural China currently exceeds 58 million. 57.2% of the left-behind children have one parent moving out, and 42.8% of the left-behind children have both parents moving away. 79.7% of left-behind children are raised by grandparents, 13% are entrusted to relatives or friends, and 7.3% are unsupervised or unsupervised. ? The survey shows that because both parents go out to work, they spend less time together with left-behind children and spend more time apart, and are far from fulfilling their obligations as guardians. However, intergenerational education, which accounts for an overwhelming proportion, has many unsatisfactory qualities. This situation can easily lead to left-behind children being hungry for family ties, experiencing deviations in mental health, personality and other aspects, and their learning being affected. Mainly manifested in inner closedness, emotional indifference, low self-esteem and cowardice, withdrawn behavior, lack of love and initiative in communication, and also bad temper, impulsiveness and irritability, often escalating unprovoked trivial matters into fights. Due to the special living and educational environment of "left-behind children", a series of problems in life, education, emotion, psychology and so on have become increasingly prominent. ? With the increase of migrant workers in rural areas, the problem of "left-behind children" in rural areas has become an important issue in current basic education. "Left-behind children" lack the love of their parents, and it is easy for them to have "three excesses" and "three deficiencies" problems in their discipline: more pampering in intergenerational care, partiality in foster care, and loss of love when no one is under supervision; lack of care in life There is no one to take care of them, no one to discipline their behavior, and no one to provide guidance in their studies. The problem of "left-behind children" has become a big problem for basic education and society. ? Although the above analysis is not comprehensive, it is enough to attract the attention of society, families and schools. There is such an organization that has entered the vulnerable group of "left-behind children". She is the Red Cross. The issue of "left-behind children" deeply affects the heart of the Red Cross. With the purpose of promoting humanitarian spirit and protecting people's life and health, the Red Cross carries out various related voluntary activities targeting the most vulnerable groups.
In order to solve the problem of "left-behind children", the Red Cross has done a lot of work, dispatching relevant personnel to understand the actual situation, investigate the existence of these children's problems, and plan relevant solutions to the problems. The Red Cross has started from many aspects, actively carried out relevant activities, and tried its best to help these children. The Red Cross Society actively organizes young volunteers and local Red Cross teenagers to carry out paired assistance activities with "left-behind children", and organizes children to visit the World Horticultural Exhibition and the ancient city of Xi'an to let them feel the atmosphere of the new era, urban culture and urban life; carry out Children's fun sports games and children's talent competitions allow children to appreciate the joy of childhood and enjoy the beauty of life; send warmth to children's homes and let them appreciate the meaning of love; organize cooking competitions to cultivate children's hands-on ability, etc. related activities. ? 2. Purpose of the activity: ? 1. Care for the children of rural migrant workers and left-behind children, and provide them with the help we can. 2. Call on all sectors of society to pay attention to the children of migrant workers and left-behind children. 3. Provide volunteer service opportunities for caring people in the society. ? 4. Through volunteer activities, bring new knowledge, new ideas, and new concepts to children in poverty-stricken areas, and send them love and care, thereby playing a correct guiding role in their outlook on life and values. ? 5. Carry forward the purpose of the Red Cross, cultivate children's love and sense of responsibility from an early age, and lay a solid foundation for them to be qualified successors of the country in the future. ? 3. Significance of the activity: ? 1. It is necessary to maintain social stability and is a good measure to resolve conflicts and promote harmony. ? 2. As a special group in the future of the motherland, left-behind children in rural areas must be given special care. ? 4. Expected results: ? Under the unified organization of the Red Cross, advocate and organize young volunteers and other social caring people to provide comprehensive voluntary services to left-behind children, so that they can receive care, receive psychological counseling, and achieve academic results. Make progress, be mentally healthy, behave correctly, and become an independent, self-reliant, and confident person. It also gives volunteers an opportunity to exercise themselves. Show the society the purpose of the Red Cross and the style of contemporary volunteers, and attract more people from society to pay attention to the growth of left-behind children. ? 5. Analysis of the advantages of the event: ? 1. Analysis from the perspective of human resources: This event is hosted by the Xi'an Red Cross Society and recruits young volunteers and caring people from the society to participate. Therefore, there are sufficient manpower and the event is feasible? 2. From the perspective of material resources Analysis: Recruiting volunteers from society does not require a lot of funds. Gifts for left-behind children can be donated through capable individuals or corporate manufacturers. The material expenditure is acceptable and the activity is feasible. ? 3. Analysis from the current social situation: The problem of left-behind children is becoming more and more serious, and the society is paying more and more attention. Media reports and public participation will make this event successfully achieve its expected goals and make it feasible. ? 6. Activity theme: ? Caring for the left-behind children hand in hand, caring for the flowers of the motherland heart to heart? 7. Activity slogan: ? Send love to the left-behind, love warms the heart of children? 8. Sponsor: Xi'an Red Cross Society? Undertaken by: Chang'an Flower Charity Alliance? Supporting media: Xi'an Evening News, Huashang News, Anhui Real Estate Network, Sanqin Metropolis Daily, Shaanxi TV Station, Xi'an TV West Network, Daqin Network, 172 Campus Activity Network, College Student Elite Forum? 9. Event promotion: ? 1. Planning of each event Relevant teachers guided the revisions and formed standardized guidance documents, which were submitted to relevant departments in the form of submissions in order to make relevant suggestions for the activities and make our actions have practical significance. ? 2. Carry out display boards or rallies in left-behind schools, and keep in touch with local school principals. ? 3. Use various media forms as much as possible to comprehensively publicize our activities and arouse widespread social attention. ? 4. Use the power of various media to publish information on soliciting volunteers to attract more capable and caring people to devote themselves to activities focusing on left-behind children.
? 10. Preparation for the activity: ? 1. Get in touch with relevant experts from the mental health center and ask teachers to provide pre-activity guidance to the volunteers participating in the activity on the psychological growth of left-behind children. ? 2. Volunteers should prepare materials related to the symposium and have a comprehensive understanding of the situation of left-behind children participating in the activity. ? 3. Each volunteer is assigned one to two left-behind children to take care of their daily life and psychological growth. ? 11. Activity content 1? One-day tour of Xi'an Expo? 1. Activity name: One-day tour of Xi'an Expo? 2. Activity time: Saturday or Sunday (one day) ? 3. Activity location: Xi'an Expo ? 4. Activity personnel: 15 volunteers, 30 left-behind children? 5. Activity process: ? 1. Early preparation: ? 1) Use a variety of media as much as possible to promote the event, recruit volunteers, and organize registration. Determine the members through assessment and select the best? 2) Make certificates and write letters of introduction to facilitate the activities? 3) Contact the relevant person in charge of the Expo, prepare tickets for the Expo for left-behind children, and prepare a convoy to go to the local area. And a place to entertain children for meals? 4) Contact the local families of left-behind children to determine the number of children participating in the event and their related conditions? 5) Material preparation: Xi'an Expo tickets: 30 left-behind children , 15 volunteers ***45 photos, ? 2. Activity process: ? 1). On the morning of the first day, a convoy and 5 volunteers were sent to the local area to pick up the 30 left-behind children who participated in the event to Xi'an? 2) , after the children arrived in Xi'an in the morning, 15 volunteers led them to visit the Xi'an Expo with each responsible for two children? 3) Send professional commentators to explain the Expo to the children, expanding the children's 3) After visiting the Expo in the afternoon, volunteers will lead the children to a predetermined place to eat? 4) Send 5 volunteers to follow the convoy to send the left-behind children home? 3. End of the activity: ? Volunteers took photos with the children. Public welfare activity planning plan: Chapter 4. 1. Activity theme: Golden Horse Home provides millions of love to the elderly area. Keywords: public welfare activities, public opinion publicity, management, and popular promotion. Activity purpose: public welfare and commerciality. A combined charity auction and charity sale marketing activity, in response to the government's call for "building a new socialist countryside" and the "youth home construction" care action, in cooperation with the Wuhan Municipal Committee of the Communist Youth League, the Wuhan Municipal Committee for Care for the Next Generation, and the Wuhan Youth Development Foundation , Wuhan Municipal Agriculture Bureau, Wuhan Municipal Culture Bureau, Wuhan Municipal Health Bureau, Wuhan Evening News, Wuhan Radio and Television Bureau, Wuhan Evening News, Wuhan Love Culture Communication Center and other units jointly launched a large-scale public welfare event? Golden Horse Home Millions of Love Xianlaoqu?. ? Co-organize with government agencies, social groups, and news media to enhance the authority, public welfare, newsiness and credibility of the event. This is a key issue for enterprises to organize public welfare activities. ? In the upcoming sales off-season, launch large-scale public welfare activities that are closely linked to the business projects and marketing activities of Golden Horse House to find news points, attract the public's attention, enhance the brand image, drive the flow of people and sales in the off-season, and prepare for peak season sales. bedding. ? Significance of the activity: ? 1. Enhance brand awareness and reputation: Charity shooting for students is a public welfare activity that attracts great public attention. There are several benefits to carrying out this activity. Because it is a public welfare activity, it has a wider audience and can Quickly promote the brand, and the public recognizes it quickly; ? 2. Public opinion propaganda orientation and news hype: As a public welfare activity, it has certain news value. Through reasonable hype, it can build momentum for the Golden Horse House marketing activities and enhance the public’s awareness of the Golden Horse House. Memories, recognition and favorability of the brand.
? 3. Improve corporate image and actual sales: For a company, gaining public recognition is an intangible asset of the company. The better the social effect, the more it can drive the company's performance to soar. ? 4. In line with the company's business philosophy: President Xiao Kaixuan has put forward the corporate mission at many company meetings. While we have solved consumers' home decoration pains with a full range of product positioning, we must also remain in the hearts of the public. ? Create a public welfare image, create an excellent corporate culture, establish the values ????of employees, and lay a solid foundation for the long-term development of the enterprise through the grand project of managing people's hearts. ? 5. Win-win economic and social benefits: ? (1) Effectively carry out brand image strategic goals by integrating superior resources; ? (2) Charity sales (charity auctions) can effectively attract customers to the store, thereby improving economic benefits and public welfare. The enthusiasm for the cause is high, and good social benefits can be obtained through long-term public welfare activities; (3) Because public welfare is a long-term cause of great concern to government departments, this activity has united a number of government functional departments. Thereby establishing a good government image project; ? (4) Marketing and promotion effect with twice the result with half the effort: The theme of this event is prominent and the theme is clear, which has attracted high attention from the public, media and government departments; and the event itself is easy to operate, with large room for speculation; and it is closely related to Merchant interaction requires less investment and can achieve twice the result with half the effort in brand promotion. ? 2. Charity sale (charity auction) activity analysis: ? 1. Activity content: ? Jinma House cooperates with merchants to provide nearly one million worth of charity sale products, and all the charity sales funds are donated to welfare institutions and disadvantaged groups in the old revolutionary base areas as special love funds. ? 2. Activity time: It was launched in May 2006 and has carried out a series of charity sales and donation activities in the past year. ? 3. Source of charity sale products: ? (1) Charity auction products are sponsored by Golden Horse House merchants, especially manufacturers of nationally renowned brands such as bathrooms, floors, tiles, cabinets, electrical appliances, and furniture, which have strong brand promotion awareness and sponsors They are highly motivated to invest in products and agree to do commercial promotions on the grounds of charity sponsorship. ? (2) At present, the company's Wuhu base still has a batch of furniture, bedding, etc. in stock, which can be used as charity sales. ? (3) Plan to organize 8-10 public welfare theme promotions and several donation activities in the past year. It is estimated that furniture and building materials worth 10,000-50,000 yuan will be provided for charity each time as donations. ? Old revolutionary areas. ? 4. Activity difficulty: This activity requires the cooperation of some manufacturers to provide charity products. But participating in this event can bring multiple tangible rewards to merchants, so convincing merchants to offer auction items is feasible. ? 5. Activity start time: May 27th and 28th, once a day, and the daily auction time is about 2 hours. ? From now on, charity auctions and charity events will be held on 1-2 weekends every month. ? 3. Assistance objects: Taking the old revolutionary areas of Dabie Mountains in Hubei Province as the main assistance objects, we can go deep into the old areas of Dabie Mountains such as: Hong'an, Macheng, Dawu, Luotian, Yingshan, Huangpi, Xinzhou and other places, and organize brands according to different time periods. Manufacturers of tiles, floors, sanitary ware, cabinets and cabinets will participate in launching relevant theme promotion activities. For example, the following theme activities can be carried out: ? From July to August, after the college entrance examination, we will launch a fund to support the top scorers in the college entrance examination in old districts. In September, during the Double Ninth Festival, such as Go to the old general’s hometown to show love to the old general or his descendants and relatives? 3. In October, show love to the welfare institutions in the old revolutionary areas? 5. Media support? 1. "Wuhan Evening News" support action column? 2. "Wuhan Morning News"? 3. Wuhan TV Station "People's Connection" 4. Hubei Radio Station 6. Operation details of this auction: 1. This charity auction is a charity auction with no reserve price, that is, all items start at 0 yuan, and bidders can bid freely. The minimum bidding range is RMB 50.
? 2. The items in this auction are provided by the merchants of Golden Horse House. The main items include beds, mattresses, sofas, dining tables and chairs, sofa beds and other auction items. ? 3. The proceeds from this auction will be used to support disadvantaged groups in the old revolutionary base areas. ? 4. This auction will be held in the square in front of Jinma House Building Materials and Home Furnishings. ? 5. This auction is an auction without reserve price, and the final winner will be brought to the cashier by the staff to pay; ? 6. This auction is scheduled to be held at 3 pm on May 27-28. The auction items will be displayed in advance and hosted by People will introduce its brand, functions, etc. in detail on site (the content is provided by the merchant). ? 7. The auctioneer announces the start of the auction, and the participants begin bidding. ? 8. Each time the bid is called, the auctioneer calls out the price three times on the spot. If no one raises the price, the auctioneer drops the hammer and announces the transaction. ? 8. The staff will invite the final winner to the stage on site, and radio and television stations will conduct on-site interviews. ? 10. The representative of the product manufacturer congratulates the consumer on becoming a Golden Horse House Love Ambassador. ?