1. Nomenclature based on the characteristics of the target population.
There are two main categories of target consumers for snack foods. The first category is dominated by young female consumers in cities. Nearly 80% of the consumption age groups are 23-35 years old, and 23-28 account for 31%. 29-35 accounts for 28%.
Convey deliciousness, health, beauty, etc. One category is mainly children. Some brands mainly target children, naming them by creating child-like or cartoon-like characters, which are lively, friendly, easy to spread and memorable.
Female Consumer Perspective (Feeling)
Yiren Vegetable BE&CHEERY, Qiaomei, Lemeizi Yiguolejun Xiaochan Daya Shiqujinzai Haodiandian, Vegetable Popo , Crispy fruit Youyou
Tan Ming also named a fruit and vegetable crisp brand from this perspective: Xiaoveniang
Affinity and related things method (animals that eat greedy fruits and vegetables)
Naughty child, seven orangutans, three squirrels, saliva baby, greedy lion
2. Nomenclature that highlights the ecological characteristics of the origin
Suggests and conveys that the product has high-quality origin characteristics , Good ecology has good quality.
Xige Small Farmer, Nanguo, Shangshanxiaxiang, Xuehaimeixiang, Daoxiang Village, Huapu Sunshine, Baicaowei
3. Nomenclature of good vision for seeking good luck and wealth
Most of the names that seek good fortune and good fortune are old brands, which is a phenomenon of naming when the commodity economy is underdeveloped. This naming method is called the self-pleasure type. From the perspective of a businessman, it itself ignores consumers. If it weren't for the popularity and reputation accumulated in the early days, it would be difficult to capture the young people born in the 90s and even the 2000s who are seeking new trends. This kind of naming can be said that times make heroes, but things change and people change. Today, you must be cautious when using this kind of naming method today, but it is not enough if you are not cautious. The current difficulty of registration is like finding a needle in a haystack.
1. The name of the snack food store should be based on the characteristics of the target group. The target consumer groups for snack food naming are mainly divided into two categories, one is mainly young female consumers in cities, and the other is mainly children. Some brands mainly target children as their main target consumer group, and name their brands by creating child-like or cartoon-like characters. Such as Blue Flying Squirrel, Teletubbies, Want Want, etc. These brands are characterized by being childlike and cartoony, and target a narrow group of people.
2. The puffed snack foods currently on the market are mainly Western-style puffed potato foods. The characteristics of this type of product are inherited from the West, and they themselves contain a Western flavor. The characteristics of the brand name are: It is transferred from English to Chinese, or directly takes out the name with English culture. The design of the packaging is mainly fashionable and dynamic, such as: Copico, Polkadot.
3. The naming of leisure food stores is characterized by leisure. Eating this type of food expresses a state of releasing stress and expressing mood. Naming can be described in terms of expressing emotions. This kind of leisure The state can be stated directly (leisure, pleasure), or expressed through sounds and colors, such as wonderful crispy corners, etc.