11990s
What do you need to open a clothing store after 90?
1, consciously do some small business;
2. Have capital;
3. Dare to go to the south to find sources of goods;
In that era when communication and transportation were underdeveloped, as long as you had the capital, you could make money by opening a clothing store or a temporary booth in the market. It's too simple and rude.
00 s
What are the requirements for opening a clothing store after 00?
1, with a certain amount of funds, many brands can act as agents;
2. With the awakening of business circle consciousness, department stores and commercial streets began to rise;
3. Have a certain aesthetic.
4. Goods are piled up into mountains for sale.
In the golden age of' fashion' when brands are surging, it is said that it is enough to recruit a few people as an agent of a brand. There is no need to worry about products and images, and consumers only recognize brand awareness. In those days, there was no threshold for doing clothing business.
However, at present, many people want to continue to engage in the clothing retail industry.
So what are the requirements for opening a clothing store now?
Full of blood?
A lot of pre-calculation (xian) (jin)?
Have the fashion vision of Sanlitun hipsters?
However, the eggs merged! ! Now that information technology is so developed and consumers are well informed, none of your so-called advantages can be a necessary condition for you to open a shop. The following summarizes some practical skills for opening a shop. ...
First, the source of goods
Now is the era of oversupply, and all kinds of goods are available. If there is too much supply, from another point of view, there is no supply, because before determining the supply, the following points need to be made clear:
1. customer orientation: Who are you going to sell it to? What style and occasion do you wear?
2. Price: determines the price range of products, and 100-500 or 1000-3000 also determines the different sources of goods;
3. Grouping: There are many kinds of goods to choose from, but how to organize the goods with a sense of series and divide the bands according to the style requires very professional grouping ability.
Second, the business circle
Now is not an era of' wine is not afraid of the depth of the alley', and the business circle is very important. Choose the right business circle, and the business is half done.
1. Distribution of competitive products
After the customer base is positioned, it is necessary to determine which competing stores are there. How is the sales volume? Wait, generally speaking, stores with the same customers will open together and love each other. Only when there is competition can there be motivation, and places with strong competitiveness are also consumers' favorite. There will be more subtle differences when there is competition, which is also the difference that millennials want to pursue most.
2. Positioning of business circle
After consumers are determined, they should consider the geographical location and business environment of the store. Whether a store can develop well in the future, choosing the business circle environment is the key to success. The rents in different business districts are also different, which is the decisive factor for future commodity pricing and shop decoration style. For example, Beijing Sanlitun business district, a gathering place of fashion trends; International trade is a high-end business circle; Jinbao Street is a high-tech luxury boutique business district. Therefore, different businesses will bring different product structure and store image, and will also affect the personnel management and service management in the later stage of the store.
3. Sales tasks
The positioning of business circle directly affects the formulation and decomposition of store sales tasks. How many tasks need different goods and different price ranges will directly affect the sales performance of the whole store, so the decision-making of business circle is also the premise and the most rational basis for the establishment of store sales tasks. Of course, the completion of the sales task is also related to the salary of the clerk, so the choice of business circle is really important.
Third, visual service.
After the target positioning and business circle are determined, the visual merchandising of the store is an important factor to determine whether your consumers will enter the store, so you should use the new four-dimensional visual merchandising idea to attract your customers and stimulate their impulsive consumption.
1, logo design
The logo of a shop is a long-term business card, just like a person's name, which is often called and often remembered. Then the logo design of the store should be easy to understand, simple and easy to read, and some pictographic designs can be made by using patterns, but the product should not deviate from the brand positioning, the name should be catchy, the logo should be concise and to the point, and the logo should be as deep as the visual hammer into the hearts of consumers.
2. Shop decoration
With a clear market positioning, store decoration should maximize the image of store positioning, while store decoration should also go deep into the hearts of consumers. Millennial consumers are more likely to experience a more fashionable and cultural lifestyle while shopping, hoping that shopping can increase the process of self-affirmation, so store decoration should reflect this trend and meet the needs of consumers.
3. Shop window
It is said that the window is the eyes of the shop, and it is necessary to have a window when opening a clothing store. A shop without windows is a shop without eyes. How does it help you attract passengers? Now the window design is more concise, directly highlights the theme, creates a fashionable cultural atmosphere, makes customers stop, attracts their eyes and realizes their direct feelings.
4. Shop display
In the past, the crowded display mode with a lot of goods was no longer suitable for the modern environment. People prefer to shop in a more relaxed and comfortable environment, display goods by subtraction, and give consumers a choice. It also combines different display techniques to display different theme areas, so that consumers can choose by themselves when shopping and complete the self-shaping fashion lifestyle they want to experience.
Fourth, brand operation.
It is not easy to open a clothing store, and it is even harder to run it. It needs commodity management, display management, personnel management, post-management and so on. A real direct store must have operational ideas and brains.
1, store management
If a store wants to develop for a long time, then as an operator, it needs to establish a complete store management mechanism, a perfect goods inventory system, excellent department executives, the concept of cost control for businessmen, and an annual budget development plan. These are all related to the future development of the store.
2. Personnel management
Good store managers and shop assistants can lead the whole store forward steadily, but as the core personnel of the store, they also need a sense of belonging and learning needs, so we can't just let the shop assistants pay, give them the warmth of their homes, give them room for promotion and study time, have a reasonable reward and punishment system and work system, and set up a more flexible competition mechanism, so as to be healthy and maintain the psychological mood of the shop assistants.
You may be able to open a clothing store if you have money and goods, but you can't open a clothing store well. Anyone who wants your clothing store to run well, run for a long time and make money from it should want to realize it. Therefore, opening a clothing store requires the above conditions. If you want to be an excellent businessman, you must have an operational mind, a buyer's mind and a wonderful hand of exhibitors.