Words such as "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because old businessmen like to get lucky and pay attention to oral colors. For example, the old shop Yueshengzhai was founded in 1775, and its name is Yueshengzhai, so it has the name "Yueshengzhai". The first brewery founded by Chinese people, Shuanghesheng Five-Star Brewery in Beijing, was founded by Shandong people Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "the two sides are jointly organized and the financial resources are abundant".
2. Name shops with elegant words
This method of naming shops is a unique commercial name in China. Influenced by Confucianism, China has a traditional concept of emphasizing literature and restraining business, so some businessmen also named commercial places like literati's study, such as Zhai, Ge, Xuan, Ju and Yuan.
3. Naming with homonym
Using this method to name a shop seems to be accidental coincidence, but it has ulterior motives, which makes people interesting to read. For example, a Shanghai boss, Yu Pinghan, named the store "Yu Conscience Pharmacy", which is homophonic with "Conscience" in pronunciation, which makes the public feel that the boss is sincere in not making money in business.
4. Named by common sayings
Common sayings are more colloquial, and the names of enterprises and companies named by common sayings can be accepted by the majority of the public. The famous Wang Mazi and Goubuli all belong to the common saying. Loud names such as "delicious" melon seeds king and "rare" ribs give people a sense of intimacy.
5. Naming with foreign names
The reform and opening up has opened the door for China to go global, especially after China's entry into the WTO. China people are willing to accept foreign things, including names, and also need the foreign public to accept our products. As a result, the general foreign names have become popular, and it is a good way to name companies with foreign names (translated).