Not only is it nearby, but it is far away is Master Kong’s “Free Trial Event for Ten Thousand People” held in 1992. It was operated according to standard event marketing techniques. At that time, a large number of media reported the scene and attracted 10,000 people. When eating noodles, 30,000 people are watching, 50,000 people are talking, and 100,000 people are spreading the word.
So, do you think this idea is outdated?
Do you still remember “How to Beat Pizza Hut” which was very popular a few years ago?
Do you still remember the "Haidilao Douyin Eating Method" that was very popular at the beginning of the year?
Basically, the soup is changed but the medicine is not changed. The media of communication has just changed.
So, you can also intercept the "creativity" from other people's "event marketing" and play it again in a different form.
The 56 event marketing ideas published by Hard Cai Gang are compiled into this article. You can save it and open it when you need it. You will always be inspired. "Game of Thrones" launches direwolf bread
Ben Hawkey, who plays the chubby "Hot Pie" in "Game of Thrones", opened a bakery when he returned in the seventh season, specializing in selling his character in the show The direwolf bread given to Erya. He named the bakery "You Know Nothing John Dough" (three levels: one is Snow, the other is John Doe, and the third is dough). The direwolf loaves are better looking than the ones in the show and sell for a pound each.
How to play: Copy the gameplay
For example, bakeries and pastry departments of restaurants can launch similar-shaped breads/pastry, which not only increases product value, but also makes your brand look high-end. After all, consumers who watch "Game of Thrones" are relatively high-end. As for copyright, the sky is high and the emperor is far away, and foreigners will not do anything to you. Pizza Hut launches durian-flavored perfume
Recently, Pizza Hut and Smell Library collaborated to launch a durian-flavored perfume. It is currently available in the Tmall flagship store. It is limited to 2,000 bottles worldwide. If you buy the perfume, you will get 5 free durian pizza extra pulp coupons.