1. Chinese and foreign naming methods: Chinese and foreign naming refers to the similar pronunciation of the store name in Chinese and English, but different meanings. Chinese and foreign naming methods can improve the image of clothing stores, giving them a sense of foreign style and trendiness, which is in line with modern people's aesthetics; 2. Homophony naming method: through homophony, the original characters in idioms and words are changed so that the pronunciation remains unchanged and the glyphs remain unchanged. Changes, homophonic naming can turn words that have nothing to do with clothing into related words, making the name novel and unique; 3. Style naming method: use the style of clothing products as the name of the store, highlight its own advantages, and attract the corresponding style audience.
1. Chinese and foreign naming methods
Chinese and foreign naming refers to the similar pronunciation of the store name in Chinese and English, but different meanings. We can choose an English word related to our own clothing products and translate it into Chinese with a similar pronunciation, but the meaning of the word does not need to be the same. Nowadays, domestic and foreign cultures blend, and people prefer international things. The names chosen by Chinese and foreign naming methods combine Chinese and Western styles, which have a western and trendy feel, conform to the aesthetics of modern people, and can also improve the image of clothing stores.
2. Homophony naming method
Homophony naming refers to changing the original characters in idioms and words through homophony, so that the pronunciation remains unchanged and the glyphs change. Names can turn words that have nothing to do with clothing into words that are related and can be used as our store name. The characteristic of homophonic naming is that it is highly innovative and does not allow repetition. It can be modified to create many novel and unique names, which will refresh and attract consumers' attention.
3. Style naming method
Style is one of the main selling points of a clothing store. Different styles have different customer groups. The function of style naming method is to put the product itself in the style. It reflects the positioning on the store, highlights its own advantages, and uses the style of clothing products as the name of the store to attract the audience corresponding to this style. For example, a store with antique clothing can be named after ancient buildings such as pavilions, residences, and squares, combined with some elegant words to make the names full of ancient charm, such as Yinghan Yunyi Pavilion, Sumu Yizhuang, Lingqing Yifang, etc. .
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