40 Excellent Cases of Web Design
About our page design is not difficult, but it is not easy to design a perfect version. It usually depends on your starting point. Do you want a personalized design or a branded operation? Do you want to provide your own contact information, or obtain the user's contact information? The following excellent cases will tell you how to design an excellent About Us page. .
1. Friendly interface
A friendly contact interface will always make people feel friendly. If it also has some functionality and is easy to read, users will feel more comfortable. . "Whatcanwehelpyouwith" can guide users to click "Join Us", "Hire Us" and participate in email subscription.
2. Showcase offices around the world
On Tool’s About Us page, the designer uses eye-catching fonts to mark the addresses and contact information of the team’s offices in Los Angeles, New York and France. Don’t the users who click on the About Us page just want to know this information? Correct contact information and simple and direct design do just that.
3. Simplify the communication process
ProductiongLocation’s contact us page also adopts a bold and visual page design, but unlike other similar pages, it simplifies the communication process , divide the content that users may pay attention to and the specific parts that need to be communicated, so that users with different needs can be directly guided to specific pages and parts, thereby achieving the purpose of simplification and diversion.
4. Avatars and personalized information
Put pictures of designers and team members to let users know you. The most important thing is not whether your avatar is beautiful enough, but to let users know that behind this beautiful website is a real and ordinary designer like you and me, and it is the result of his or her hard work. Avatars can make a page more personal and make it more real and approachable.
5. Encourage users to communicate
The core design purpose of the About Us page is usually communication, and the page design of HelloInnovation fully implements this idea: trying to encourage users to actively communicate with the website . Use a friendly and approachable design, leave contact information, and encourage users from the copywriting to the email address. Let’s talk about it, how hard can it be?
6. Use pictures to convey metaphors
The Design Museum has many design-related collections, and the phone number on the About Us page is not only It is a collection of the website, and serves as an important metaphor to convey the image of "communication" to users. This can also be regarded as a kind of "pun" in design.
7. Create unforgettable designs
Wacky designs and interesting copywriting can always make people unforgettable. The massive amount of information intake every day makes people only remember the most prominent ones. Those ones. However, weird designs may not be suitable for any brand or website, but for those quirky websites, those unique ideas can always work.
8. Express the brand’s personality
For websites, it is naturally reasonable and appropriate to present their own brand’s personality in the About Us page. This is how BooneSelections elegantly and professionally integrates brand colors and related design elements into the About Us page. As a professional wine importing company, BooneSelections’ About Us page uses unique layout and scrolling page design to create a unique brand atmosphere.
9. Display contact information
ThisAlso’s About Us page design is reliable and in place. The page map indicates the company location. When you scroll down the page At the same time, you can also see detailed address descriptions, how to take the subway along the line, email addresses for communication, phone numbers, and so on.
10. Give me a tip
The About Us page of the website DeuxHuitHuit does not provide a communication method in the traditional sense, but is designed as an intuitive and simple dialog box. The "Say hello" dialog box at the top prompts the user very directly. As long as the content is entered, the website developer can see it.
11. Mark the opening/working hours
For the official websites of institutions such as restaurants, museums, shops, etc. that have specific business hours, mark the opening hours of the store on the About Us page. The time for receiving telephone consultation can allow users to receive services more effectively.
12. Use eye-catching fonts
The title font on Panache’s About Us page uses a very eye-catching “TravaillonsEnsemble”. This font is lighter, unique but has a very high degree of recognition.
13. Use a bold color scheme
The classic black, white and yellow color scheme is used in Sponge’s About Us page. This strong contrasting color scheme is combined with meticulous details. Make the entire page look sharp and textured. Designers use bright colors to focus on the most critical information, making it easier for users to notice them.
14. Use visual illustrations
Illustrations can always attract users’ attention in a more visual way, especially when the illustrations are stylized and personalized enough. In the About Us page of LegworkStudio, a wolf-headed man illustration is added, combined with handwritten fonts, to create a personalized atmosphere.
15. Use simple graphics
Giampiero Bodini’s About Us page does not use complex design techniques. Instead, it places a simple rectangle on the complex background of the sketch. Contact information and related information are placed there. Complexity and simplicity, hand-drawing and graphics, form a sharp contrast.
16. Use forms to communicate
Communication is mutual. You can send messages to the website, or you can leave your contact information and let the website operator send you messages. QEDGroup directly leaves a form on the contact us page, through which you can leave your contact information.
17. Use monochrome color matching
Simple, elegant and easy to read is the design style of Joseph AAvoue’s website contact us page. There is no gorgeous design, no fancy functions, a slender Ring, in the middle is the most basic contact information, it’s that direct.
18. Humor
Humorous designers will not miss any opportunity to be funny. Bio-Bak’s designers will also try to impress people even on the contact us page. The graffiti fonts and playful copywriting make people laugh. You can feel the designer’s sense of humor from every detail.
19. Fill in the form
Anakin’s About Us page also allows users to fill in contact information, but the design of the form is more unique. There is no special form, but the use of occupancy. The place symbols prompt the user with the content that needs to be filled in each location, which is considerate, intuitive, and very attentive.
20. Personalized office location display
Similar to the second case, CPB Group has offices all over the world, but the design style is also more unique. The content and personalized background are integrated, the information is integrated, and the presentation method is full of personality.
21. Introduce your business
It is not unusual to introduce yourself on the About Us page, but there are many other things you can do besides this, such as introducing your business and showing It is also a good way to attract users to talk about your own brand. HelloMonday’s About Us page does just that.
22. Video background
Adding video backgrounds to websites has become a very popular method, and Moodboard, which exists as a film production studio, uses it in the About Us page The video background not only fits the nature of their team’s work, but also brings the entire About Us page to life.
23. Use grid layout
To design a structured page, grid is always your best friend. UrbanInfluence's About Us page uses a grid to organize the information of the entire page. The content that needs to be displayed, the part for user input, the decorative part and the map for display are all clearly distributed on the page.
24. Make the interface more friendly
If you want to make the interface more friendly, designers have a lot of work to do.
Clear and easy-to-read interface design is the most basic. Information must be conveyed clearly, without aggressive color matching, presentation methods that make people feel familiar and friendly, and easy-to-operate interaction methods. These are all designers must do well. place.
25. Step-by-step guidance
Getting in touch involves a series of operations. If the entire interaction process is divided into several steps, the user can be guided step by step to operate, adding animation and micro-actions. Interaction, this is definitely a different experience.
26. Add contact shortcuts
The people in charge of different parts of the team are usually different. Users usually have clear goals when opening the contact us page. How to add the FAQ section to it? , and add the contact information of specific contacts so that users can communicate with different persons in charge more directly.
27. Integrate with other parts of the website
RobbyLeonardi’s website seems to be designed like a flat-style computer game. When you browse the page, it will change with the protagonist. Pages do different things, and going to the About Us page is also one of the "scenes". This is a way to integrate pages and is worth learning.
28. Team photo
Many websites are operated by an entire development and design team. It is also very reasonable and personalized to use a photo of team members as the background image of the About Us page. practice.
29. Use white space
Usually white space can enhance the sense of space and structure of the entire page, and BetaTataki placed a phone number with a full sense of design on the about us page. White space strengthens the presence of content such as contact information.
30. Make use of fonts and typography
Well-designed fonts are not only decorative, but can also carry certain content. Pauline Osmont’s Contact Us page uses black, silver, and gold to create an attractive typography design. As you scroll down the page, you'll see forms that are well laid out for easy reading.
31. Display by hand
This is also a relatively common way of displaying content in recent years. Designers hold up display boards to display design works. If used in the contact us page, this designer's technique is also quite appropriate. Just like this page from Mark Jaworkski, the designer's skills, introduction, and message form are all neatly displayed on this whiteboard that is held flat.
32. List social media contact information
Which website does not have several social media accounts now? Post the links to each social media of your website on the About Us page , for many users it is easier to contact.
33. Borrow traditional communication methods
The retro style is a good choice, but using traditional contact information to design seems more thoughtful and interesting. Lionway's contact us page is designed in the form of a postcard, and some fixed information is simply listed on a printed bill.
34. Playful copywriting
The design of copywriting is also an important part of the contact us page. Friendly and humorous copywriting design will make users feel close to you, but similarly, playful, Witty copywriting will also make it memorable for users.
35. Show personality
The contact us page design of design studio Resn is definitely one of the most personalized pages in this group of cases, full of 80s-style design elements, and Images of team members wearing animal hoods form the bulk of the page.
36. Use infographics
Infographics are a design technique that has been on the rise in recent years. If there is suitable display content, it is also quite useful to use infographics in the About Us page. Not a bad choice. Quicksprout’s About Us page uses infographics to present content, which is clear, easy to read, and accurate.
37. Animation and cartoons
Using cartoons and anime-style images to present designers and design teams on the contact us page is a very common and very effective method. Melonfree’s About Our page displays cartoon images of designers and developers.
38. Use translucent graphics
Human eyes will always consciously identify the content of the desired stele, so even if translucent elements are loaded together, they will not Especially seriously affects the reading experience. Indofolio's page design makes full use of translucent elements and places the core contact information on a translucent rectangle. Through the graphics, users can still see the details of the background, but the key contact information will not be unclear.
39. Hand-drawn effect
Hand-drawn contact us pages, especially those pages that are quite eye-catching, can always make users feel the thoughtfulness of the designer. This page design of MarioPetrone is quite playful and interesting.
40. Only use a drop-down box
SpokesPedicabs’ contact us page is actually not a complete page, but a drop-down box is used instead. When you click on the link in the navigation , this eye-catching orange drop-down box will appear.
Web Design Color Case Analysis
Orange is also called orange or orange. Its penetrating power is second only to red, and its color is warmer than red. Orange is a very lively color in web design, giving people a feeling of luxury and warmth, excitement and enthusiasm, joy and vitality. It is also an exciting color.
Orange is widely used in web pages. It can create different atmospheres by changing the color tone. It can not only show youthful vitality, but also achieve a stable effect. The wavelength of orange is between red and yellow, and has symbolic meanings such as health, vitality, courage and freedom. In order to let everyone have a better understanding of orange, different types of web pages are analyzed below.
1. Food and diet web design case analysis
Recommended case: orange + yellow + dark orange
The entire page is mainly orange, with different brightness and The pure "yellow" is blended, and the page is very harmonious and not monotonous. The pictures are well highlighted, and the food pictures have similar tones, so they won’t be too abrupt. The use of white to layer the web pages gives a sense of hierarchy.
2. Case analysis of entertainment web pages
Recommended case: dark orange + earthy yellow + yellow
The entire page is designed with the combination of dark orange and light yellow. The display makes the page look warmer, with dark underlay and yellow text, achieving a prominent and unobtrusive visual effect, giving the website vitality.
3. E-commerce website case analysis
Recommended case: orange + khaki + green
This case uses relatively many colors, and orange The khaki color with higher brightness of navigation aid will not look very messy, but will be more distinctive and lively. In addition, some green buttons are used to embellish the page, which makes the page look less monotonous and has a visual effect of a little green among thousands of oranges.
4. Case Study of Science and Technology Development Organization Website
The colors used on the page are relatively complex, but it makes people feel orderly in chaos. You can notice that the page uses dark red as the text, and orange appears near the red text, such as the red text on the top with orange background, the big title red and the small title orange. These elements make the page chaotic and orderly.
Summary: Orange is used a lot. Adjusting the saturation and purity can achieve very good visual effects. Of course, in addition to the visual impact, a little contrasting tones can be appropriately used to soften the visual effect, thereby weakening the visual impact. Visual fatigue. "Zhan Cool Magazine: Photoshop Creative Class for Senior Designers" by Zhan Cool Magazine
Chapter 1: Dazzling Visual Art
Han Xuedong (Kaven)
Visual designer
“No matter what kind of creativity and appeal, it will ultimately be reflected to the viewer through graphics. I will share my experience in graphic design with you through 5 light effect cases.”< /p>
Chapter 2 Unpretentious Spiritual Photography
Hidenana
Commercial Photographer
“Photography is not a simple matter of pressing The action of pressing the shutter. Through three cases of different tonal styles, I will share with you my experience in portrait photography and post-production. ”
Chapter 3: The expressive power of icons
Dong Jingbo (Iconsbox)
Founder of interface designer Iconfans
“Icons are an art that uses graphics to speak.
In this chapter, I will share my understanding of icons and explain the methods and concepts in icon design through 3 cases. "
Chapter 4 The Three-dimensional Interest of Interaction
Geng Wei (arial)
Interaction Designer
"In commercial design, Three-dimensional elements can bring a more realistic and interesting feeling. Through 5 web design cases, I will share the three-dimensional expression techniques in the plane. ”
Chapter 5 Visual Expression of Simple Beauty
Liu Chang (ChangThink)
Web Designer
“The simple and bright style gradually Become the preference for high-end commercial design. I will share my experience in creating simple-style interactive websites through 5 business cases that I participated in. ”
Chapter 6 Stylized Accessible Painting
Zhang Lei (tubie)
Cartoon Illustrator
“Cartoon painting requires freedom ,random. I will share my cartoon painting experience through 5 cases, ranging from hand-painted, outline and flat painting, 2.5D, three-dimensional and other styles. ”
Chapter 7 Conceptual Design Methodology
Ruan Effect (ruanxiaoguo)
Conceptual Painter
“In this chapter I will start with the drawing plan The steps of sketching, drawing details, drawing atmosphere diagrams, drawing three views, drawing setting diagrams, etc. explain the method of robot concept design. "
Chapter 8: Using stories to drive design
Hada (Hada)
Graphic designer
"Commercial design is to enable consumers to Able to remember a brand in a short period of time. I will tell you some tips in commercial graphic design through "storytelling".
"Li Hongbo original painter
Zhang Youlin visual designer
Zeng Kai web designer
Du Hexuan designer illustrator
Chen Geng Interaction Designer
Li Bin Illustrator
An Ning Designer
Li Ming Designer Illustrator
Xu UI Designer
p>Hu Yiwei cross-border designer
Ji Xi UI designer
Wang Yuwei emerging designer
Jiang Ze UI designer
< p>Yang Ruolei Freelance CartoonistLi Ganghua UI Designer
Du Jiaqing UI Designer Chapter 1: Dazzling Visual Art
1.1 Industry Overview
1.2 Designer Responsibilities
1.3 Case 1: Color Effect of Light
1.3.1 Summary
1.3.2 Case Analysis
1.3.3 Analysis of creative process
1.3.4 Summary
1.4 Case 2: Reasonable use of light and line
1.4.1 Summary
p>1.4.2 Case Analysis
1.4.3 Creative Process Analysis
1.4.4 Summary
1.5 Case Three: The Specialness of Color and Details Performance
1.6 Case Four: Visual Performance of Word Processing
1.7 Case Five: Visual Special Effects and Graphics Synthesis Technology
1.8 Summary of this Chapter
Chapter 2 Unpretentious Spiritual Photography
2.1 Industry Overview
2.2 Post-Photography Style
2.2.1 Japanese Warm Colors
2.2 .2 Abao color/sugar water color
2.2.3 Fairy tale color
2.2.4 Nostalgic color
2.2.5 High-toned color
< p>2.2.6LOMO2.3 Image post-production
2.3.1 Select a coherent theme for the film
2.3.2 Conceive the main color style of the film
< p>2.3.3 Decide on the technical tools to be used2.4 Case 1: Nostalgic "Cold Spring Weaver Girl"
2.4.1 Early preparation
2.4 .2 Start shooting
2.4.3 Post-production process analysis
2.4.4 Summary
2.5 Case 2: Sugary Color "Future Twin Sisters"
p>
2.5.1 Preparation
2.5.2 Post-process analysis
2.5.3 Summary
2.6 Case Three: Fairy Tale Color "In Us" The Fairy Tales in Front of Me
2.6.1 Early Preparation
2.6.2 Post-Process Analysis
2.6.3 Summary
2.7 This Chapter Summary
Chapter 3: The expressive power of icons
Chapter 4: The three-dimensional fun of interaction
Chapter 5: Visual expression of simple beauty
Chapter 6 Stylized Cartoon Painting
Chapter 7 Conceptual Design Methodology
Chapter 8 Using Stories to Drive Design
Recommended Sites for Excellent Designers Many readers on Cool.com have reported problems. As a publisher, we will explain some of the issues and also communicate with readers:
1. The biggest problem we have received so far is the problem of broken discs. After verification by our agency, most of them are from Dangdang.com. We have seriously negotiated this matter with Dangdang.com. The current solution is: ask readers to contact Ms. Yi, and she will send the CD content to feedback readers. The contact information is as follows:
PS: Why should we send the CD content instead of mailing it?
Because the problem of broken CDs is a problem of Dangdang logistics, maybe it is the batch that Dangdang wants. Problems occurred during the logistics process of the books, resulting in some CDs being broken. This has nothing to do with the quality of the original CDs. I believe that there are still many other readers who have bought the books and can use the CDs.
So if readers report problems with the CD in the future (whether Dangdang solves it or not), Electronic Industry Publishing House will be responsible for providing CD content to readers. If the Electronic Industry Publishing House wants to express the CD, it will incur additional costs and time issues. I hope readers can understand.
2. Regarding readers’ comments: Because Zakuu is the author, not the publisher and logistics party of this book, so if there are any quality problems, you can contact our Electronic Industry Publishing House directly. We will do our best to help you solve your problem. Because readers will express "disappointment" when they find that the CD is broken, which will affect everyone's first impression of the book. I still hope to contact Ms. Yi from our Electronic Industry Publishing House directly. I hope you can understand.
3. About materials and follow-up services. The material in the book has been provided on Zokuu.com, please download it. (Because of the business cases in Chapters 1 and 2, unauthorized source files are not allowed to appear in the CD, so they are not provided. The "CD material" in the book will be modified in the revised version) In the future, Electronic Club will cooperate with Zukuu Together we will provide readers with more services based on this book. If it is not perfect, please stay tuned!
4. The main purpose of this book is still: I hope to provide readers with the experience of designers as a reference book. How do books, rather than "master from scratch" teachings (there are many books of this type on the market, which are operated by software) represent the application of illustrations in packaging design?
Illustrations, also known as illustrations , as an important form of visual communication in modern design, it has been widely used in many fields of modern design and has become one of the important forms of expression in packaging and product design. With its unique artistic charm and rich expressive language, illustrations have attracted increasing attention from designers. At the same time, because of their unique stylized expression, illustrations have brought a refreshing experience to the packaging market and are deeply loved by the public.
Illustrations have various expression techniques, and different brushes and different designers show completely different styles. It is precisely because of the variability of its style that we can learn from the creative style of illustrations. Based on the analysis of the attributes and characteristics of the product itself, we can create packaging works with strong visual appeal, as shown below.
Illustrations can express completely different feelings from photography and create a dizzying variety of forms. The combination of illustrations and packaging design gives designers great creative freedom, and designers can boldly Try a variety of styles of design: exaggerated painting style can highlight the characteristics of the packaging, add interest to the packaging, and is suitable for the packaging of creative products, as shown in Figure 2.1 below; black and white sketch lines reflect the simplicity and nature of the packaging, giving people a quiet and friendly feel. The harmonious feeling is used in the packaging of humanistic products, as shown in Figure 2.2; the small fresh style and healing style illustrations give people a pleasing and heart-warming feeling. They are deeply loved by women and are often used in cosmetics, tissues and other products. Packaging, as shown in Figure 2.3 below; illustrations with ethnic style, influenced by region and customs, are often used in the packaging of specialty products such as tea, as shown below
The illustrations themselves are rich in artistic modeling language, beautiful, realistic, and retro Many styles can be integrated into the packaging design of clothing, cosmetics, and food, which not only meets the different emotional needs of different consumers, but also achieves good design and communication effects. Illustration packaging design uses beautiful shapes to inspire people's imagination and guide consumers' associative feelings to convey information. The application of illustrations in packaging gives packaging new decoration forms and visual communication concepts, brings new packaging methods and visual effects to packaging design, and adds artistic charm and cultural connotation.