1. Maintain brand consistency: the sub-line name should be consistent with the main brand and inherit the genes and style of the main brand.
2. Emphasize product features: If the secondary products and major brands have different features or positioning, then the names should highlight these differences.
3. Easy to remember: A good sub-line name should be easy to remember, so that customers can react quickly after seeing or hearing it.
4. Uniqueness: avoid confusion with other brands, and the sub-line name must be unique to stand out in the market.
Here are some ways to get a name:
1. Starting from product characteristics or market positioning, such as "luxury" and "purity".
2. Starting from consumer groups, such as "young people's choice" and "women's exclusive".
3. Starting from brand stories or ideas, such as "inheritance" and "innovation".
4. Use some interesting words or phrases, such as "Xiao Qingxin" and "Super Man".
5. Use some vivid words, such as "soaring" and "green".
No matter which way is adopted, it is necessary to ensure that the sub-line name and the main brand complement each other and can enhance the brand value.