"Anta" is the English name of "Anta" in Chinese, which means "Mother of the Earth" in Greek.
The identification figure of the logo is abstractly transformed from the letter "A" into a soaring flying posture, which shows the beautiful combination of strength, speed and beauty in sports in a simple and summarized way, and widely implies Anta's concept of pursuing Excellence and surpassing itself.
Extended data:
Anta brand spirit:
Anta Group is a comprehensive multi-brand sporting goods group specializing in the design, production and sales of sports equipment such as sports shoes, clothing and accessories. The company was established in 199 1 and listed in Hong Kong in 2007.
Anta Group adheres to the mission of "integrating the sports spirit of self-transcendence into everyone's life" and has established five core values of "consumer-oriented, pragmatic, innovative transcendence, respect and tolerance, honesty and gratitude"
Adhere to the "consumer-oriented, market position as the goal, contributors as an example, innovation as the foundation of survival" and advocate innovative transcendence, iron army culture and never-ending group culture.
Anta official website-Anta