Trademark retrieval and registration is a necessary work before product development and listing. However, many Internet companies, especially some startups, are blank in this respect. Your situation is not a case. Give your boss a suggestion: find a reliable intellectual property agency. Before product development, the technology, market, planning and agency companies must hold a meeting to determine the technical protection scheme and brand protection scheme, and at the same time, avoid possible infringement risks. Unicom registered the trademark "Chaoxin" as early as 26, but if you have consulted about the trademark, it will not be like this. Recently, I have handled several cases involving the name of APP in succession, and I have a deep understanding. If you like the name, you should register the trademark as soon as possible. Someone else has already registered? Then you should change your name at the first time, which is the lowest cost. If you like it very much, you should buy the trademark. Of course, if it is Unicom, it will basically not be sold, and people are not short of money. Next, if Unicom doesn't complain, you can continue to use it. If you complain, I'm afraid you'll have to change your name. The only gap is the prior right defense in trademark law. Therefore, trademark inquiry as early as possible can reduce, avoid and recover losses for finding registered trademarks. If it is known through inquiry that the registered trademark is still in the application stage and has not been registered, you can raise an objection in time during the objection announcement. The first method is to cancel Unicom's "Chaoxin" trademark, which is feasible in theory and very small in operability; The second method is to buy Unicom's "Chaoxin" trademark, which is willing to sell, and you can get the starting price, and the operability is very small; Method 3: change the name, the two words are basically saturated, change the name, or consider adding words, such as "Chaoxin Ruida"; PS: If you don't change your name, you may earn much less compensation for infringement now than in the future, and the content of copyright and trademark protection is different.