Overseas trademarks are named in this way: 1. Use simple and easy-to-understand vocabulary. On the one hand, it is easy to remember. On the other hand, it is also easy to remember when translated in other countries. For example, the name of the American high-tech company Apple is very Simple, it can be directly translated into "Apple" in China; second, use abbreviations to name, which is very eye-catching and easy to remember, such as BMW; third, use famous events or things to name, such as the cosmetics brand lancome, which is a brand originated from France. Located in a famous castle, such a name is both unique and well-known, and has great meaning; 4. Combining words can also be used as a trademark name, so that not only will the name not be repeated, but the meaning will be richer. Of course, the combined words must match the product its own positioning.
If a brand wants to become bigger and stronger, a trademark name is very important, but a good name alone is not enough. The following tips are also needed: the name must have a wide range of application, and the name must be simple enough. It is easy to understand, and the name must be nice and meaningful.
Let’s take a look at a few specific examples of overseas trademark naming: Adidas is named after its founder, Adolfo Dassler, which combines his nickname Adi and the first three letters of his surname; gap, gap's first store opened in 1969, mainly selling high-quality jeans. Its name refers to the generation gap between adults and children; Nike is the name of the Greek goddess of victory; jcpenney is named after its founder, jcpenney's founder's name is jamescashpenney, which is like saying that he has been born since birth It will be the same as making money.
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