The wireless mouse uses wireless technology to connect to the computer, reducing the inconvenience caused by wires. However, due to the high price of wireless mice, their sales have been mediocre. Brand is the main factor that attracts consumers, so how do companies name wireless mouse products to have a "brand effect"? What should you pay attention to when naming a wireless mouse brand?
The communication power of a brand must be strong
In terms of brand management, one of the important reasons why a successful brand is different from ordinary brands is: a successful brand has It is a household name that is well known to women and children, and consumers can always recall the name of the brand when making purchases. Therefore, for brand naming, the first thing to do is to solve the problem of the communication power of a brand name. In other words, no matter what name you give your product, the more important thing is to spread the brand to a greater extent.
The communication power of a brand is strong or not, depending on the word composition and meaning of the brand name, both of which complement each other and are indispensable. When naming a brand, communication power is a core element. Only a brand name with strong communication power can lay a solid foundation for the success of the brand.
Second, the brand name should be more protective
Companies must have a good sense of brand name protection when naming their brands, otherwise there will be serious consequences. There has always been a lack of deliberate market followers in our market. "The mantis stalks the cicada while the oriole lurks behind." This is the so-called follower's competitive strategy. They have a keen sense of industry and are always looking for opportunities to take advantage of shortcomings. Companies that do not pay attention to protecting their brand names provide them with such opportunities. Therefore, when naming a wireless mouse brand, companies must consider the protection of the brand name, and it is better to use a registered trade name to name the product.
The affinity of the three brand names should be strong
In addition to the communication factor of the brand name, there is also the issue of brand name affinity. The affinity of a brand name depends on the style, characteristics, tendencies and other factors of the wording of the brand name.