First, the company name should not be obscure.
Implicit means that the pronunciation is too profound for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.
Company and trademark names have the function of indicating the nature of the company and suggesting the function of the product, which requires strong readability. For example, Guangming Daily reported that there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Chishi Chengyang". However, after the sign is hung, others don't understand. The owner quickly added the brand of "Lanxi Company Cultural Service Agency" as a supplement next to the store name signboard. What is "turning stones into sheep"? According to the ancient book Fairy Biography, in ancient times, Huang Chuping met a Taoist and was taken to a stone room in Jin Huashan. His brother started looking, but he saw white stones. At the beginning of the day, all the stones turned into sheep. No wonder people can't understand the name of a small shop serving the public, which contains such mysterious allusions. Both are famous museums. "Brewing a famous museum" and "Zheng Mingzhai" are well-known and memorable, and the name of the store itself is an excellent advertisement.
Second, avoid using polyphonic words in company names.
Using polyphonic words in naming, just like using obscure words, will bring great inconvenience to people's address, and the meaning itself is not clear enough. When a name has two or more pronunciations, it is easier to feel overwhelmed. For example, in restaurants, "le" has two pronunciations, one is "le" and the other is "yue", which makes people wonder what sounds better.
For example, there are two words to read: OK, OK, Sheng, Chong, Qian, Chao, Zhao and so on. Of course, we don't mean that we must not use polyphonic words as names. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
The above two points seem ordinary, but they are actually very important. Don't make these mistakes next time you name the company!