Statement 1:
In Greek mythology, apples are a symbol of wisdom. Adam and Eve became thoughtful after eating apples. Now it is extended to the unknown realm of technology. Apple's logo is a bitten apple, which shows their courage to march into science and explore unknown areas.
In deciding on the name "Apple," the founders noted their brand's unconventional nature. The name of a fruit - its visual symbol is a partially eaten apple - has no significant meaning, yet the choice demonstrates its values ??- a refusal to deify computers. Apple is a pioneer in the deviant approach to the relationship between man and machine. People will no longer worship or fear computers, but regard them as entertainment. The brand name therefore corresponded to the original idea which later became increasingly apparent - a new standard had been established.
Argument 2:
Why does Apple use a mutilated apple as its logo? Could it be that the bitten apple really commemorates Alan Mathison Turing, the father of computers?
Turing has made many contributions to the development of artificial intelligence. For example, Turing once wrote an article titled "Can Machines Think?" "Can Machine Think?" paper, which proposes a test method for determining whether a machine is intelligent, the Turing test. So far, there are trial competitions every year. In addition, Turing's famous Turing machine model laid the foundation for the way modern computers work logically.
The persecution of Turing because of his homosexuality ruined his career. In 1952, his same-sex partner and an accomplice broke into Turing's house and committed theft. Turing called the police for this. But the police investigation resulted in him being charged with "obvious indecency and sexual inversion". He pleaded no contest and was convicted. After the famous show trial, he was given two options: jail or hormonal therapy. He opted for hormonal injections, which he continued for a year. During this time, the medication produced side effects including continued breast growth. Turing died in 1954 after eating an apple soaked in cyanide solution. (It was said that he died after one bite~) Many people believed that his death was intentional and ruled that his death was suicide. But his mother strongly argued that his death was an accident because he accidentally piled up a lot of chemicals in the laboratory.
Turing Turing died at the age of 42. In order to commemorate him, scientists in 1966 the American Computer Association The "Turing Award" was established to become the highest award for computer scientists. Later, a young man in California started a company in memory of Turing, and the company's logo was the bitten apple that Turing was holding when he died. This company is now the famous Apple Company, and that company The young man is Apple's first CEO Steve Jobs.
Thinking:
In September 2009, British Prime Minister Brown apologized to Alan Turing, the genius mathematician, cryptographer, and founder of computer science. Turing was forcibly "treated" because he was a homosexual. After being forced to inject a large amount of estrogen, he could not bear the humiliation and committed suicide by eating an apple contaminated with potassium cyanide. There was half an apple left on the table when he died. 42. Jobs, a fan of Turing, named the company Apple and used a bitten apple as its logo.
This is a good story and very emotional. But I still had some doubts about its authenticity, so I couldn't help but investigate it.
Turing’s name is known to all students studying computer science. Little is known about the cause of his death. Since the British Prime Minister has apologized, let's believe it is true.
The apple logo with a bite taken out has always attracted people's attention and discussion. To connect it with Turing, it is Enigma, a British film shot in 2001 about the intelligence war during World War II.
The first time Apple used this famous LOGO was when it launched the Apple II in 1977. It was designed by Rob Janoff of the Regis McKenna advertising agency to represent the acquisition of knowledge. The earlier Apple logo was Newton sitting under an apple tree.
So if you want to associate Apple with a person, it should be the more famous Newton, not Turing.
Three: The early logo of Apple Computer Company is little known:
① In the middle is a pattern of Newton sitting under an apple tree and reading;
② Up and down It is wrapped with a streamer and has the words Apple Computer Co written on it (it was not yet on the market at the time, so Co. was used instead of the current Inc.);
③ A short poem by the British poet William Wordsworth is used on the outer frame.
Indeed, it is full of romance. At Apple, you will always be far away from machines and will always be full of humanity and humanity.
Such a logo was designed by a man named Ron Wayne, who was almost the first person to join Apple besides the two founders.
However, the Newton logo took only a short time. JoBS felt that the logo was too complex and difficult to copy and spread, so he appointed Rob Janov, art director of the public relations firm Regis McKenna, to redesign a better logo.
So Janov started making a black and white silhouette of an apple, but he always felt that something was missing. "I wanted to simplify the shape of the apple, and took a bite on one side - a byte, right, in case an apple looks like a tomato," Janov explained. Javov then added six colored, horizontal color bars. The original design had thin black lines separating the different color bars to reduce imprinting problems during printing, but JoBS did not agree with this suggestion. This completed the colorful Apple logo we know today.
Everyone who sees the Apple logo can’t help but ask: Why was the apple bitten? This may be exactly what the people who designed the Apple logo wanted to achieve.
① The bright colors give people vitality and vitality;
② The bitten notches arouse people’s curiosity and questions; if you want to know the taste of apples, you have to taste them yourself. Is it right?
③ The English word “bite” has the same pronunciation as the computer’s basic computing unit, byte;
It is said that designing this logo cost Apple a lot of money. Apple’s former president Michael M. Scott calls it "the most expensive bloody logo ever designed." The specific number has not been verified by the author.
Four: Almost every book about logos and brands will mention the Apple Computer LOGO.
In fact, Apple’s earliest LOGO was a pattern of Newton sitting under an apple tree and reading, with ribbons wrapped around it and the words Apple Computer Co. (it was not yet on the market at the time, so Co. was used instead of Co. Inc.), and the outer frame uses a short poem by the British poet William Wordsworth: Newton...(Newton)
A Mind Forever
p>Voyaging Through Strange
Seas of Thought
...Alone
< p>That year, an apple fell from an apple tree and hit Newton on the head. Newton realized the law of universal gravitation. He started by studying the motion of the moon around the earth and explored the law of gravity. He not only conceptually affirmed the identity of gravity on the earth and the gravity between celestial bodies, but also based on Kepler's three laws, using his mechanical achievements and calculus, It has been theoretically proven that gravity is inversely proportional to the square of distance. Newton spent 21 years from beginning to study the law of universal gravitation (166) to finally publishing it in "Mathematical Principles of Natural Philosophy" (168). The law of universal gravitation reveals the laws of motion of celestial bodies and is widely used in astronomy and space navigation calculations.However, this Newton logo was too complex and difficult to copy and spread, so it only took a short time. The second Apple logo was designed in 1977 by Rob Janov, art director of the public relations firm Regis McKenna: a picture of a bitten apple.
Many people who see the Apple logo can’t help but ask: Why was the apple bitten? This may be exactly what the people who originally designed the Apple logo wanted to achieve.
In English, "bite" has the same pronunciation as the computer's basic computing unit, byte.
Mao Zedong said: "If you want to know the taste of a pear, you must taste it yourself." A soft-colored apple with a bite taken out shows that You can own your computer. own computer). The bitten Apple also proved its values ??- refusing to deify computers. Apple is a pioneer in the deviant approach to the relationship between man and machine. People will no longer worship or fear computers, but regard them as entertainment. The brand name therefore corresponded to the original idea which later became increasingly apparent - a new standard had been established.
The apple with a bite is still a kind of imperfect beauty, just like Venus with a broken arm. "Venus of Milos" is a world-famous sculpture masterpiece of late ancient Greece. Discovered in a cave on the island of Milo in the southern Aegean Sea in 1820, it has long been considered the most beautiful of all Greek female statues ever discovered. No matter which angle the viewer looks at, they will all get the same feeling: solemn charm. What is particularly surprising is that although the goddess's arms have been lost, it still makes people feel a kind of incomplete beauty. Although many people had reshaped her arms according to their own speculations, they always felt that it was uncoordinated, so it was better to leave her with two arms missing, so she became famous as the "Beauty God with Broken Arms". The incomplete arms of Venus give people a broad space for imagination and produce endless feelings of beauty. It is said that the original design of the Apple brand logo was a complete apple, but no matter how you look at it, it looks like a tomato. Perfect is not necessarily beautiful. If it is too neat and complete, it will look dull, but if it is slightly incomplete, it will make people feel natural and vivid, adding vitality to this traditional and simple thing. This is the "coexistence of virtuality and reality" in artistic creation and aesthetic activities.
In Western semantics, apple is not a simple fruit, not a fruit in the ordinary sense, but a fruit of wisdom. There is such a passage in the Bible. The snake told Eve: "If you eat the fruit from the tree of knowledge, you will find the difference between good and evil, and you will be like God. It is for this reason that God will not let you eat this fruit." "It was after Adam and Eve ate apples that they became thoughtful, and now it is extended to the unknown realm of technology. Apple's logo is a bitten apple, which shows their courage to march into science and explore unknown areas.
Jazz performers 50 years ago traveled to various cities and towns in the United States to perform and earn money. Their favorite city was New York because it had the most jazz fans and they could make the most money.
These early jazz musicians described every town in America as an apple on a tree. They called New York the Big Apple. A singer sang that there are so many apples on the tree of success, but if you pick New York, you pick the biggest apple! A subsequent dance that became popular in New York was also known as the "Big Apple."
That was until 20 years ago when city officials began developing tourism. The Big Apple is considered the symbol of New York.
Actually, New York is not rich in apples, but when walking on the streets of New York, you can see a big apple that is just a street scene everywhere. It is made of various materials and decorated with different patterns. This is to remind people of this. The best way to characterize one.
The fun-filled Apple computer has quickly become the first choice for consumers who value individuality in the market. This playful LOGO is in sharp contrast to the serious PC camp under the Intel combination. Users even use This LOGO seeks people who share the same values ??as itself. Of course, they also formed a close relationship with Apple.
In 2003, Apple changed its logo, replacing the original colorful apple with a translucent, metallic silver-gray LOGO. The new logo looks more three-dimensional, fashionable and cool, and more closely matches Apple’s two most influential products, itunes
There is a logo on all products designed by Steve Jobs A bitten apple, and this logo may be related to a tragedy in history. There are other versions of the mystery of this logo.
The logo on the back of an Apple phone or computer is to commemorate Alan Turin, a pioneer in artificial intelligence technology who laid the foundation for modern computer technology. On June 7, 1954, 10 years and one day after the success of the Normandy landing with the help of Turin's cryptography technology, Turin, who was suffering mentally and physically from being injected with hormones to treat homosexuality, took a bite of cyanide-stained food. Death after apple.
When two Stanford entrepreneurs were looking for a logo for their new computer company, they were reminded of Turin and his contributions to the field. As a result, they chose the apple that had been bitten. In 2005, an Apple employee confirmed the authenticity of this story, but Apple has not officially acknowledged it.
Some people speculate that this logo is related to the story of Adam and Eve, and some people say that it may come from the apple that hit Isaac Newton. But the evidence now points in a drab direction. In a 2009 interview, Apple logo designer Rob Yanoff denied that the logo was related to Newton or the Bible story. But he also said that while he was happy to be associated with Turin's story, he didn't have that in mind when designing the logo.
"I'm afraid there is no connection to this story," Yanov said. "This is a wonderful urban legend." Yanov said that he did not obtain any special information from Jobs, although he I don’t remember how I completed my first sketch of the Apple logo, but the design reason for the bite is clear: it was to make a small Apple logo look more like an apple than a cherry.
Not long before Yanov discovered this design coincidence, a colleague told him that "byte", which sounds the same as "bite" in English, is the cornerstone of information technology. Jobs had the chance to clear up rumors about Apple's logo design in the past, however, he decided not to do so. He valued the value of a beautiful story more.