How to name a shop With the growing prosperity of the commodity economy, more and more people are starting to open small shops. Similarly, because people have different styles and tastes, the tone and style of naming their stores will also be different. An original, novel and unique name is the basic skill for successfully naming a store.
Humorous and witty. Nowadays, there are many humorous shop names. For example, a tea shop near Peking University was named "Unclear". This shop name is quite bold, arouses people's appetite and curiosity, and reflects its unique personality.
Characteristic expression type. When naming a store, it must reflect the attributes and operating characteristics of the store. A store without distinctive characteristics cannot win the favor of consumers. When naming food and beverage shops, small restaurants should have friendly and casual names, such as "Baodu Feng", "Nongjiale Cuisine", "Xiangxiang Restaurant", "Xiaodongtian Clay Pot Ju". When naming musical instrument shops, you can name them around music! Creative names, such as "Tianlai Piano Store", "Zhige Musical Instruments Store", "Yuezhi Sheng Musical Instruments Store", photography, glasses and other store names, emphasize that the use of light is essential, the glasses store can be named: "Liang", "Daming", "Yishiming", etc.
Many store names are based on the place name of a certain area and local specialties, such as "Shaxian Snacks" and "Huairou Chestnut". , "Miaokou Snacks", "Chengdu Snacks", etc. These names rely on the connection between regional names and specialty products to gain consumers' trust.
Many shop owners are fashionable. It changes with the characteristics of the times. When a certain culture becomes popular, store names that cater to trendy tastes will be thought of immediately. For example, when the "post-80s" generation generally shows a strong nostalgia, the "post-80s generation" was born. "Restaurant", "Post-80s Clothing Store" and other theme stores; when a large number of cultural and artistic works based on the life of educated youth became popular, "Educated Youth Hotel" was born, and the designs of these stores often cater to the needs of specific consumer groups. < /p>
Things to note
A good store name should not only be easy to spread and remember, but also have a certain degree of novelty. On this basis, care should be taken to avoid confusion with other store names. Similarity, only in this way can it be well distinguished from other stores and attract people's attention
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How to name your store, such as the name of a lighting store, is to let customers know that you sell lamps as soon as they see the store name. If you choose "Heroes Lamps", there will be no "Brilliant Lamps" or "Brilliant Lamps". "Bright lamps" are more effective, because "brilliant" and "bright" can easily make customers associate with "lights", but "hero" is not necessarily the case! Therefore, the name of the store must be combined with the items you operate and serve and the consumer groups you face, and cannot be called casually. 2. The name of the store should be rich in cultural connotation. A product name must have rich and profound cultural connotation, and small stores are no exception! Only in this way can the quality level of the store owner be reflected, and customers can easily accept it. Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and appear rather tacky! There are countless "Erwazi Restaurant" and "Xiao Li Clothing Store". When giving cultural connotations to store names, we must consider many aspects and angles, such as historical and cultural origins, operating product characteristics, etc., such as the "freshness" of a flower shop, the "fragrance" of a restaurant, and the "beauty" of a clothing store. They are all places where we explore cultural connotations. For example, the names of "Hanmo Tang" selling stationery and "Old Tea Guests" operating tea shops can reflect certain cultural heritage. 3. Store names should be easy to understand. Small shops generally face public consumer groups such as community residents and passers-by. Therefore, when naming, try to be easy to understand and avoid being literal. For example, some bosses think that they are in the metal business, so they add the word "Xin" to their names, while those in the timber business add the word "Mao". For those who are in the business of luck, they add the word "Feng" to their names. Written as "Feng" in traditional Chinese characters.
In this way, even if you do well in terms of service quality and other aspects, because many customers cannot easily recognize your store name, it affects the spread of word-of-mouth among consumers and fails to effectively publicize to other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar. 4. The name of the store must be loud, catchy, and easy to remember, so that it can be easily spread. To achieve this, we must not only pay attention to the charm and smoothness of the language, but also capture the psychological needs of consumers. And spiritual needs, any name that can resonate with customers' psychology is generally easy for customers to remember and willing to spread, especially some names that are more humorous and have profound connotations. For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.
How to name your store? 1. First think about the name of the shopkeeper. When choosing a name, the first principle should be easy to remember, and the second is to make the name novel and meaningful. 2. Try to use Chinese characters for names, and avoid using pinyin and number combinations. (We are Chinese, so we have to use Chinese characters. If the online store is for foreigners to see, then use words or *** numbers.) Taking Taobao as an example, some sellers choose store names, usually based on their own preferences. , this approach is actually wrong. When choosing a store name, you need to weigh a variety of factors, because a good store name can be searched by more buyers. It is best to include the name of the product you sell in the store name. Do not use it randomly. Personal preference determines the name of the store.
How to name a store? You can also add one of the characters in your name that sounds homophonic, and then name it according to the type of store you open, for example. Hotel owner Kim Jong Un. Desirable Drink it all in one gulp. Restaurant gang
Some of the names of the shops are based on their environment, some are based on their decorative design style, and some are based on good quality and low price. Smart The store owner will come up with a good store name that is refreshing. In fact, if you want to occupy a place here, you must first rely on the quality of products and excellent services to win. Friends who want to open a store inevitably have to run around. First impressions are very important. Those who meet you for the first time will decide whether to fall in love with you at first sight or to sneer at you based on the first impression you leave on them. And this is even more important for a company, so hurry up and give your company a good name. If you are planning to start your own company, be sure to resist names that sound cute or sophisticated. The best names are those that directly reflect the company's intentions. Choose those that can attract customers' attention and make it easy to understand the products and services you sell. The following suggestions are for reference: Do not deliberately modify the name of the company, try to keep the name simple and clear. You must know that only large companies and enterprises can have very profound names. Small companies only need to win their own market share. A mysterious name will make people confused. When you are preparing to name your company, you will definitely have a lot of novel ideas, which is indeed a good thing to stimulate your creativity, but do not play word games and randomly pile up words or phrases as the title of your company. . You may ask, how come there are so many companies named like this and so successful, such as the famous American telecommunications service provider Verizon? The problem is that they are very large companies and they have the power to make their names popular among people. And if you give a small company standing on the roadside an unknown name, people will have no idea what you do, so how can you open your business? When people pass by, they will just say what the name means. ? Then he walked away inexplicably. Try to make the name read as smoothly as possible, and do not use some unfamiliar or difficult words that will make people unable to read it at all. For example, if your name is Smith and you sell breakfast foods, then Smith's Spicy Sausages would be a perfect name. But the reason why you do this is to match the pronunciation, but the whole name does not sound natural and feels a bit abrupt, which will cause consumers who are not familiar with you to misunderstand what you are actually selling. But if the alliteration is good and the overall meaning is smooth, it will be memorable.
Like Barney's Bagel Barn (a food company), which reads fluently and is cute. Be sure to pay attention to whether there are any puns in your name. Puns can really make people laugh if they are not used properly. It’s important to express what exactly you do. Puns are great, but not if they remind people of something that’s not even remotely related to your company. Don't call yourself AAA just to have your company's name at the top of the Yellow Pages. Maybe all of us have seen a company called aaa on the first page and the first line of the phone book. Indeed, there are many companies that call themselves AAA or A aaabracadabra or similar names in order to rank first in the phone book. location. Of course, doing this will definitely put you in the first place, but such a weird name is irresponsible to your own company. A good company name can convey a lot of information, but you sacrifice that. Even though you are first in line, customers have no idea what you do, and after seeing AAA, they ignore you. The name should be short and easy to remember. Make your name simpler so people know how to pronounce it and find it easier. Unless your company has many powerful investment partners who need to have their mark on your company's name, you might as well choose a longer name, and you have no other choice. Pick a sustainable name. A bad name may directly affect your company's future business development. For example, if someone invests in a private radio station, its name is also called So-and-so Radio Station, but after the company continues to grow and develop, it wants to open a TV station, and So-and-Such Radio Company... >>
When naming your store, you must first know what your development goals are, what is your main direction, and what special products are available in your area. Only then can you Work on your store and come up with a great name.
How to choose a good name for your store? The principle of being easy to read and easy to remember is the most fundamental requirement for a retail store name. Only when a retail store name is easy to read and easy to remember can it effectively exert its identification and communication functions. How to make the retail store name easy to read and remember, this requires retail store operators to do the following when naming the retail store: 1. Concise. The name is simple, concise and bright, making it easy to communicate with consumers. Moreover, the shorter the name, the more likely it is to arouse customers' imagination and have richer meanings. Most of the well-known retail store names are very concise, with most of these names ranging from 2 to 3 syllables. 2. Novelty. This means that the name should be fresh, catch up with the trend of the times, and create new concepts. For example, the word KODAK cannot be found in English dictionaries, and it itself has no meaning, but from a linguistic perspective, "K" The sound is like the "P" sound, which can leave a deep impression on people. At the same time, the pattern mark of the "K" character is novel and unique. When consumers see it for the first time, their spirits are often lifted, which further deepens the impression. Consumer memory of Kodak. 3. Loud. This means that the name of a retail store should be easy to pronounce. Words that are difficult to pronounce or have bad phonology are not suitable to be used as names. For example, the original name of KENWOOD speakers was TRIO. The reason for the name change was that the sound of TRIO was not very rhythmic. The pronunciation of "TR" in the front was not bad, but when it came to "O", it was pronounced He became top-heavy, which weakened his previous momentum a lot. After changing to KENWOOD, the effect is very good. Because KEN has a wonderful homophony with CAN (can) in English, and it is catchy and has a loud pronunciation. WOOD (luxuriant forest) also has a sense of harmony of short sounds and a very strong sense of rhythm. The combination of the two is indeed a very resounding name. 4. High courage. This means that the retail store name must be bold, with a high starting point, impact and a strong sense of color, giving people a sense of shock. 5. Unique. The name should have a unique personality and avoid being similar to other retail store names to avoid confusion. For example, Sony Corporation of Japan (SONY), formerly known as "Tokyo Communications Industry Corporation", originally wanted to take TTK, which is composed of the first pinyin letters of the three characters of the original name, as its name. But the product will be introduced to the United States in the future, and there are many such names in the United States, such as ABC, NBC, RCA, AT&T, etc.
Company manager Akio Morita thought that for the development of the company, the product name must be unique, eye-catching, concise, and can be spelled in Roman letters. Furthermore, the name must maintain the same pronunciation no matter which country it is in.
When naming your store, it is recommended that you find a professional naming teacher. He will choose it according to your horoscope. The name is suitable for your own five elements, and it is The company name is very important, and it is also quite difficult to choose. Whether the business is good or not depends on whether the name is loud and resounding. If you want people to remember you, in addition to good quality, the name is the key. On the other hand, the name of the registered company is It's very troublesome. It's not enough if you have the same name, and you have to change it. It's very troublesome anyway, so I suggest you find a more professional teacher to choose the name. I think you can search "Chongqing Tianji Pavilion" on Baidu. They are very good at naming and their service is quite good, mainly because they are professional enough