any start-up company wants to give itself a resounding name, which not only makes it easy for others to remember, but also makes it auspicious for itself. So what do these startups need to consider when they are named?
1. Is it meaningful?
A name is not only a symbol, but also needs to be meaningful. Only you can interpret the hidden deep meaning and private meaning. It is not easy for consumers to know it, and it will also greatly reduce your brand image. This requires that when you name it, you should pay attention to the above aspects, but also extend the meaning, so as not to make people misinterpret it, because words themselves are a conceptual game.
2. What does this name need to add to the company?
A good name can help you distinguish yourself from your competitors and strengthen your brand image at the same time, so the requirements for naming should be plain, human and easy to remember, making people feel kind, like and willing to accept, and more importantly, it must be different from your competitors.
3. Is it attractive?
You may also want to consider how to make this name look like a sign, an advertisement or a billboard, so you need to design a great name. Its letters are balanced and harmonious, and all the letters are round and friendly, which is completely in contrast to those hard and angular letters such as K, T and R, except for the attraction of pronunciation, vision.
4. Is there a connotation
When a company is named, it needs to have a connotation, including its own business scope, so that people can understand what products you run at first sight. If it is just a simple name or it takes a lot of effort to tell consumers what you sell, it is very important to choose a good name that can explain and beautify the business. Catchy is the first requirement, and it needs to be effective and not too ordinary.
5. Is it easy to remember and spell?
It's inevitable that names pursue individuality and uniqueness, but for the names, it's necessary to pay attention to spelling as well as remembering. Just like people's names, an uncommon word will make people feel scared, and they don't want to mention it. In order to remember it, they should choose words close to the letter A, because it is easier to remember and more memorable according to the alphabetical order. Because your name not only needs to be remembered, but also needs someone to say it out loud and write it down carefully. So for the sake of the future, don't bother with your company name now.
6. Are there limitations
Don't be too self-restrained. Avoid choosing names that will restrict your business to expand product lines or expand new directions. Too figurative names will narrow your business field and leave no room for imagination. You should still provide a certain foundation and space for your business expansion, so names that are not too specific are sometimes good and can help you shape a good brand image.
in a word, the criteria for judging a company's name are whether it is easy to remember, whether its image is vivid, whether it has strong expressive ability, how unique it is, and whether it is convenient to spread. The enterprise name should be the perfect combination of "sound, shape and meaning" to achieve the effect of good-looking, easy to remember and good to print.