How to name a car decoration and beauty shop
The name of a car decoration and beauty shop cannot be chosen casually, it depends on its positioning. Positioning refers to setting the main items and name characteristics of your own car decoration and beauty store that are unique and significantly different from other surrounding stores, so as to leave a deep impression in the minds of car owners and form memories. For example, a 4S store is a place where cars are sold. This is the positioning of a 4S store, and it has left a deep impression on consumers. For another example, the BMW 4S store is positioned as a place to sell BMW cars.
Positioning is viewed from the perspective of car owners, not from the perspective of bosses. Maybe the boss has a clear positioning in mind, but if there is no clear identification in terms of name and image, car owners will be confused.
Today, there are more than 200 car models in China, and it is impossible for any car decoration and beauty shop to complete the beautification and decoration work for all car models. Therefore, it is necessary to give car owners a clear message: What does my store mainly do? Is it mainly about beauty, film or high-quality goods?
At present, there are mainly the following possible names and Positioning type:
(1) Positioning car wash, name: ×× car wash shop, ×× car wash gallery.
(2) Positioning beauty care, name: ×× car beauty care center.
(3) Positioning high-quality products, name: ×× auto supplies supermarket.
(4) Positioning modification, name: ×× car audio modification shop.
(5) Positioning film, name: ××Automotive Film Center.
(6) Positioning high-end cars, name: ×× famous car workshop.
(7) Broad positioning, name: ×× car one-stop service center, ×× car service company, ×× car service supermarket.