Food is the most important thing for the people. Nowadays, no matter which street or alley you go to, you can see restaurants, just like shops and groceries, all over the mountains and plains, whether it is a large restaurant or a small restaurant, whether it is Whether it is a breakfast spot or a snack bar, eating is the most necessary thing in life. Demand determines value. Everyone has this demand, so restaurants are everywhere. Of course, opening a restaurant with a loud sign can attract more customers, is more conducive to word of mouth, and is more conducive to establishing your own brand. So Master Lin from the Naming Network will talk to you today about restaurant naming, what you need to pay attention to when naming a restaurant, and collected Some nice restaurant names for reference.
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Common methods of naming restaurants
First, name with surname .
Naming restaurants with surnames has been around for a long time, such as Tanjia Cuisine, Barbeque Season, Sheep Jie Zi Li, Pie Week, etc. The unique feature of these stores is that not only the store names highlight their surnames, but also the specific content of their operations can be reflected in the store names. For example, although the name of Barbeque Season is unclear, we know that the owner’s surname is Ji, and he is a restaurant that sells Beijing barbecue. And so on, Pie Week is a restaurant that sells both pies and porridge, run by a boss named Zhou. This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store.
Second, name it based on flavor.
Some restaurants are named not only by surname and region, but often the most important thing is to try to highlight their business content and specific flavor characteristics. For example, "Old Beijing Zhajiang Noodle King" serves old Beijing noodles, "Jinshan City Chongqing Hot Pot City" and "Gongdelin Vegetarian Restaurant" serve authentic Sichuan cuisine. Customers will clearly understand at a glance. Restaurant specializing in vegetarian food. Restaurants named after their flavors not only allow customers to understand their flavor characteristics at a glance, making it easier for guests to choose dishes, but they can also save customers' time and make their meals more targeted.
Third, name it after the place.
It is not uncommon for restaurants to be named after districts, counties or streets in a city. The advantage is that it highlights the area, knows the location and direction of the restaurant, and makes it easier to find meals. For example, Zhengyangmen restaurants should generally be located near Qianmen
Street, and Di'anmen snack bars and Xinjiekou restaurants must be located in the Di'anmen area and around Xinjiekou. However, customers should be reminded here that since there are many repeated place names in Beijing, they should also think twice about special circumstances, such as:
"Sanlihe Roast Duck Restaurant", the place name Sanlihe, There are at least two places in Beijing, one is east of Zhushikou and is called Dongsanli River in Chongwen District, and the other is west of Sheshe Road Street and is called Xisanli River in Xicheng District. The two places are close to each other
More than ten kilometers away. There are also more than one Binhe Road and Shuncheng Street in the capital. In the past, each city gate (outer Jiuli Qimen) had one named Binhe Road and Shuncheng Street. In order to make dining convenient for customers, when naming the restaurant, the detailed address and location of the restaurant should be told to customers.
In addition to the above methods of naming a restaurant, there are many other things worth mentioning for reference. Such as naming with numbers from one to ten, from one hundred to one thousand. Such as "Yijingju", "Liangyixuan", "Sanxian Shaomai Restaurant", "Sihai Restaurant" and so on. There are also directional naming methods, such as east, south, west, north, middle, up, down, left, right, etc. There are also methods of naming with allegorical meanings, such as blessing, wealth, longevity, happiness, etc. Of course, there are many ways to name the restaurant, but the name of the restaurant, no matter how it is named, it is best to be related to the specific connotation of the restaurant and be realistic.
A case study on restaurant naming
1: Delicious food comes from the folk, and good food comes from the farmers.
So why not just apply one of the 2 sentences above?
It is both relevant and makes people understand the cuisine you serve.
2: Full of aroma
Characteristics of farm food
3: Aftertaste of farm food restaurants
The aroma of farm food requires people to slowly Aftertaste.
4: wisps of cooking smoke
As wisps of cooking smoke rise, farmers who have been farming for a day go home to cook.
Cooking smoke is the representative of farmers.
And the wisps of smoke are poetic.
Just like: A wisp of smoke is coming from the front of the mountain, and I know it is my sister who is busy with the stove.
So the smoke farmhouse is good www.yw11.com Naming Network
After you have finally decided on a name, don’t forget to take the store name test and score to see how auspicious your store name is. Store name test address: /cm/cmjg-gs.asp
Notes on restaurant naming
First, no matter what name the restaurant chooses (it should comply with the "Enterprise Name Registration Management Regulations" ) should be expressed in Chinese characters. It should be easy to read, easy to remember, and easy to pronounce, so that customers can hear it clearly as soon as they hear the name of the store
and there should be no ambiguity. For example, "Xingxing Roast Duck Restaurant" can easily be understood as "Xingxing Roast Duck Restaurant" or "Xingxing Roast Duck Restaurant". And "Baiwanwan Restaurant" can easily be heard as "Baiwanwan Restaurant".
Don’t use too many words when naming your store. Otherwise, customers will have difficulty in reading and remembering the name, and the effect will inevitably be poor. For example, "Fu Lan Yong Fu Lou Roast Duck Home Cooking Restaurant" sounds and sounds unpleasant, and is difficult to remember. Over time, not only did the impression not be deep, but it also weakened the popularity of the company.
Second, it is not easy to use too many characters or strokes in the name of the store, or the pronunciation is unfamiliar. This will add unnecessary trouble to ordinary customers, such as "restaurants" and "ranran home-cooked restaurants". That is to say, when naming a restaurant, the words should be concise and regular simplified characters should be used.
Third, the name of the restaurant should not be too tacky. Some names not only sound unpleasant, but also lack cultural accomplishment. Some store names may even cause misunderstandings among customers. For example, "Eat and See Restaurant", "Solid Dumpling Shop", "Can't Eat and Walk Restaurant" and "Weihushan Bandit Chicken Shop", etc. Store names that cannot produce good results should be avoided as much as possible.
Fourth, the name of the restaurant must be consistent with the name. Don’t name a restaurant that is originally small in scale or average in scale, XX Hotel or XX Building. There are also some restaurants that put a lot of thought into their names, always trying to confuse them with famous restaurants, using techniques such as grafting on ideas and using words with the same pronunciation to create restaurant names, such as "Tan Jia Cuisine" and Tan Jia Cuisine, "Quan Ju De Roast Duck Restaurant" and Quan Ju De Roast duck restaurants, "Datang Pear Roast Duck", "Daquan Pear Roast Duck" and Dayali Roast Duck, etc. To prevent suspicion of infringement.
Fifth, remember to pay attention to the relevant legal taboos when naming your restaurant. Store names that have a negative impact on political awareness will cause customers to misunderstand. Store names such as "Dongyang Hotel", "Republic of China Hot Pot City" and "Da Japanese Restaurant" will have a negative impact on society and should be banned.