Company naming 1. The company name is a gold mine
For a successful company to create its own brand, it must first create its own resounding name. The name of a company is like a flag, which represents the company's image among the public. This is the first step towards success for a company. A loud name can allow more people to identify the company and understand the products; only if the company and products have wide visibility and good reputation can they attract more customers and generate greater benefits.
The name of an enterprise includes company name, product name, trademark name, etc., and is a huge intangible asset of the enterprise. The brand value of Hongtashan is 42.3 billion, Haier is 26.5 billion, and Changhong is 26 billion.
The reason why these brand companies can create their own brands in the fierce market competition is, in addition to their effective operations and scientific management, inseparable from the company's name, image and planning.
Not all famous names are good. In addition to combining the characteristics of the industry, it must also be organically combined with the name of the legal person and the external and internal information of the legal person to become a good name, otherwise it will be counterproductive.
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The company name is the image
The company name is the first step in corporate image planning.
A good company name should have two major characteristics:
a. From the external information, the name should have a loud pronunciation, an auspicious meaning, a beautiful font, and be elegant and pleasant to the ear. , easy to remember, unique but not weird, innovative but not explicit, refined but easy for everyone to accept, and try to avoid the appearance of duplicate names and indecent names.
b. From the perspective of internal information, the name must conform to the characteristics of the industry's products, and must not conflict with the location name, legal person, and person in charge. It must also be consistent with the relevant characteristics of the legal person and person in charge. Among them, in a sense, internal information plays a greater role.
The company's store number and product brand names must be integrated internally and externally, and match the inside and outside, so that the corporate image can be planned more perfectly. Therefore, when running a company, you must not make the wrong first step.
3. The name of the company is the benefit
Usually there are many ways to measure a person’s style, such as the way he uses words, his hairstyle, his smoking posture, or his body shape. It is not difficult to get a glimpse of it through language, performance in playing cards, or attitude towards property.
Brand style is very important in nomenclature. On the one hand, this can also reflect the quality and business acumen of the shop owner. If products and stores are named elegantly, customers will often have a "multiplying" effect due to the added psychological value, and naturally money will flow in. On the contrary, once the store or product name falls into vulgarity, the consequences will be difficult to imagine.
If you think that your store is small and the store name is insignificant, then you just give it a simple name and "release it" casually, but that would be too derogatory!
The reason is simple! Even if it is a small store, don’t give up on yourself. You will often see advertisements for certain products on television costing tens of millions of dollars a year. The direct association is that the size of the company must be rich and powerful! In fact, this is not necessarily the case! Some companies are small in scale, but they know how to create momentum and expand financial resources for themselves. There is a multinational tie brand that has an astonishing amount of advertising every year, but its scale in the country of production is unbelievably small. A certain brand of chewing gum targets teenagers and couples who are in love for the first time. Its advertisements are also very large, but there are only six clerks and bosses in the company. Isn’t this shocking?
Therefore, it is best for the store name to have the concept of "viewing the world", so that it can look at the world, business is prosperous all over the world, and the wealth is prosperous as far as Sanjiang!
4. More importantly:
The company name should complement the horoscope of the company’s legal representative.
The company name should complement the five elements attributes of the industry.