How to choose a company name that has a grand connotation?
What are the main factors to consider when naming a company? What are the taboos in naming a company? What are some company names that have a grand connotation?
Common techniques for naming companies
1. Nomenclature based on names of people and places
There are also many companies that use names of people or places to name their names. Name the company. Since the names of people and places have special meanings, the names of companies and enterprises often named after people and places may look simple and concise, but the names will be loud and generous, and have rich meanings.
There are many such company names. Named according to place names include Li Ka-shing's "Changjiang Group", "Tsingtao Beer", "Yanjing Beer", "Fenjiu", and "Moutai". Company names named after people include Wang Mazi Scissors, Zhang Hengchun Pharmaceutical, etc.
2. Allegorical method
The core of the allegorical method mainly focuses on the meaning of the company name, and most of them use words with good meanings, such as auspicious, Kang, Fu, Tai, Heng, Xing, and Qing. Words such as , He, Fu, De, Long, etc. For example, Beijing, Quanjude, Roast Duck, Shanghai, Laofengxiang, Silver Tower all use these auspicious and beautiful words. In the long-term naming process, some industry habits have gradually formed, such as "Ren" and "Tang" are often used in pharmacies, "Tongrentang", "Huairentang", etc.
3. Phonological nomenclature
Phonological nomenclature is mainly about naming planning from the perspective of phonology. This method will judge the quality of a company name based on its pronunciation, without considering other factors. The most famous representative is CocaCola. ?CocaCola? is the two words of Cock (cock) and Cold (cold), each changing one letter, k and d both become a. ?CocaCola? itself has no meaning, but its letter structure is interesting. Not only is it easy to spell and pronounce, it is also easier to remember. You can remember the name just once. The biggest feature of ?CocaCola?'s name change is that it does not pay attention to the meaning, but only focuses on the loud pronunciation, easy to read and remember. Therefore, this kind of highly personalized and creative name can be found in almost every corner of the world.
4. Alias ??and colloquial nomenclature
Although many companies do not have formal and clear trademarks and brand logos during their long-term operations, they have high social influence. Subtly formed their own brands. Most of these brands are colloquial slangs, and they also have aliases and nicknames. Although these brands do not have specific brand logos, due to the wide influence of these colloquial aliases, they also have the function of brands. Therefore, the operators simply used this name to expand their influence. Such as Tianjin Goubuli steamed buns, Shaanxi Laosunjia beef and mutton steamed buns, Shaanxi Pingwa barbecue, Auntie dumplings, etc.
Simple and practical method of naming a company
Name the company using the auspicious language
?Xing?, ?Long?, ?Yuan?, ? The words "Mao", "Fa", etc. often appeared on the signboards of old shops. This is because businessmen in the old days liked to seek good luck and paid attention to oral color. For example, the time-honored Yueshengzhai was founded in 1775, and the store name was "Yueshengzhai". It means "prosperous every month"; the first brewery founded by Chinese people, Beijing's Shuanghesheng Five-Star Brewery, was founded by Zhang Ge and Hao Sheng, both from Shandong Province. It was named "Shuanghesheng", which means "shuanghesheng". ?It means that both parties will jointly organize it and have abundant financial resources.
Choose a company name that caters to the naming method
Use auspicious words that the public likes in the name of the company's stores to cater to customers' happiness psychology and attract business.
The logo naming method is used to name the company
The logo naming method mainly uses physical objects as symbols to highlight the distinctive characteristics of the company. Now it has developed into CIS ( As part of the corporate identity system, the famous Black Monkey Hat Shop uses a wooden black monkey as its store door to show its historical tradition and distinguish it from other hat shops.
Brand naming method to name the company
Brand naming generally refers to a company that creates a famous brand product and then uses its own brand name as the company name, such as Shanghai In the past, Lvbao Gold Pen Factory and Shanghai Phoenix Bicycle Company took their corporate names from their respective brand products, "Lvbao Gold Pen" and "Phoenix".
Name the company using the name combination method
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.
The elegant naming method is used to name the company.
This method of naming a store is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing commerce, so some businessmen also named commercial places like literati's studies, such as "Zhai", "Ge", "Xuan", and "Ju". ,?Garden?etc.
Common proverbs are used to name companies.
Common proverbs are more colloquial to the people. Enterprises and companies named using common proverbs can have their names accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The resounding names such as "Hao Tailai" Melon Seed King and "Fresh Delai" Pork Ribs give people a sense of intimacy.
Use the homophonic naming method to name your company
Using this method to name your company may seem like a coincidence, but it actually has an ulterior motive and makes it interesting to read, like a Shanghai boss. Yu Pinghan named his store "Yu Liang Liang Pharmacy", which is phonetically homophoned with "have conscience", which made the public feel the boss's sincerity in doing business without making illicit money.
Use the bragging method to name your company
Using the bragging method to name your company is mainly to realistically reflect the company’s reputation, product quality and other advantages in the company name. Increase confidence in yourself, put pressure on your opponents, and give the public a sense of trust. For example, Shanghai Jincheng Crafts Co., Ltd. means that it is as invincible as Jincheng Tangchi in the competition. Shanghai Jingyi Glasses Company means that the company can strive for excellence in all aspects.
Seeking foreign naming methods to name the company
Reform and opening up has opened the door for China to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. The Chinese people We are willing to accept foreign things, including names, and we also need the foreign public to accept our products, so the general trend of foreign names has arisen. It is also a good idea to use foreign names (translated) to name the company. method.
The main factors to consider when naming a company:
1. The positioning must be accurate when naming the company
Cleverly conceived and highlighted, a unique and charming brand The name should be designed to reflect the advantages and characteristics of the company's products and show its special charm. ?Coca-Cola? is a symbol of beverage, culture, and life. Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak sounds like film, and Mercedes-Benz and BMW sound like cars.
2. The cultural context must be smooth and the financial context must be clear
Landscapes have feelings, plants and trees know their intentions, everything has spirituality, and interaction produces benefits. If the cultural context is not smooth, the financial resources will be blocked, and the hard work will not show any results; if you can understand the meaning of Zen, you can advance and retreat as freely as the financial resources are available; only by focusing on the Qi pulse can you know the prosperity and decline of the career; the financial pulses will conflict, and the harmony will become magical.
3. The starting point should be high when naming the company.
Establishing a good corporate image starts with naming.
The name of the company must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; only a name that is the first to arrive and stands at the highest point can have a shocking and stimulating effect. It will stir up thousands of waves with one stone, quickly open the market, win customers, and stabilize the company. Consumer psychology. Brands such as Shi Yuzhu's "Giant Group" and "Melatonin" are enduring and prosperous because of their unique characteristics.
4. When naming a company, it should be new.
A good name is like a divine response, moisturizing things silently. Company culture is a live culture, a rapidly growing culture, a flexible culture, and a culture that keeps pace with the times. The core driving force that supports and leads the company culture is the company name. How dare you underestimate it? There is nothing more magical than this. Staying young forever, building evergreen foundations, and having abundant financial resources are called company culture. Lao Niu breaking the car and having an unclear name cannot achieve the goal of turning stone into gold and cannot make money at all. Brands such as Coco Chanel are still the embodiment of fashion and synonymous with fine products.
Company name analysis
Company name list
1. Shining Shine Logistics: Convenient and peaceful arrival, I want to know the name of the company position. Achieve customer satisfaction. The company is prosperous and the business is booming
2. Pengpai PERPEA= perfect (perfect delivery) ping (honest friend) meaning: limited company. Peng, the company name is Fanduo. Magnificent momentum, lofty ambitions, and a long journey, reflecting the efficiency of logistics. Pai, 1. Extraordinary style, listen to the list of newly registered company names. Superb model 2. Giving means that the brand provides customers with excellent enjoyment.
3. Kuayida (can register)
Highlight the outstanding industry characteristics and use high-quality services to make customers comfortable and happy. Fast: fun, fast and easy: company name registration inquiry. Simple, simple and friendly: achieve contentment
Quickly and easily accessible, experience a good life.
4. ZODAzoda, a logistics company, means honor, speed, and control over the world, demonstrating the grand strength of logistics. It means the goods are delivered safely and the moral service is spread comfortably: learn the company name test. Navigating the world, Dajun is comfortable
5. Benda slogan: Run towards a better future, the whole story. Towards Glory Weihua slogan: Strength is motivation
6. The speed of Suda Express is the most important concern of every recipient. So Suda makes people sound very powerful
7. The strokes of Tian Shunda and the five elements are distinguished: 4 (fire) 12 (gold) 16 (fire). The mathematical number of this company is 32, and the information it implies: Chi The dragon in the middle, meeting in the wind and clouds, watching fadot. Jumping into the sky, victory is expected. (Ji)
8. EagleStar International Logistics and Trading Company
With the speed of an eagle, it reaches all corners of the world. ---Yingshida
9. Meaning of Xinjieshun Logistics Co., Ltd.: the actual company position name. If you act with your heart, people and people will be lost. If you can start carefully, you will be prosperous (auspicious). Mathematical hints: Prosperity (lots of money, prosperity, and you can get a lot of wealth with nothing) Artistic luck (rich artistic talent, good for aesthetics, art, and performing arts) , sports have the ability to understand)
Taboos in company naming
Avoid using partial characters in company names
Trademark names are for consumers to call, and this should be taken into consideration The issue of popularity of word usage. The reason why some people use uncommon words to name is that whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.
A good name, like a good article, is about finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong", "Master Kong", these pleasant names, which one is not a commonly used word.
Don’t use unlucky characters in company names
Unlucky characters are a big taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it will affect other people's acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. Incredibly, an unlucky name actually affects people's acceptance of an official, which shows how great the impact is.
How to name a company to avoid breaking the law
Is there a way to name a barber shop? It’s not a hair-cutting thing. It’s a law enforcer. The name of the store is very novel. It won’t be long before the relevant departments come back to see you.
Avoid pornographic references when naming your company
Many people do not hesitate to affect the image of a store in order to hype it up. This is just sensationalism and will not last long.
Don’t use the word "disability" in your company name
Being injured or disabled is a painful thing. Naming someone with a legacy of "disability" is tantamount to exposing someone's scars, and it is unethical to do so. If the name is named after a disability, both the caller and the owner will have an unpleasant feeling. Therefore, disability naming should be banned. However, the phenomenon of naming people with disability has existed in ancient and modern times. Sun Bin, a famous military strategist in the Warring States Period, was originally named Sun Bin. He had his kneecap (i.e. patella, also written as Bingu) removed due to torture, and later changed his name to Sun Bin. In the Jin Dynasty, there was a man whose body was covered with sores, and he was named Yawuta (that is, sores in Jurchen language).
Don’t name a company with an obscure meaning.
An obscure meaning means that the pronunciation is too profound and others cannot understand it. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.
Company and trademark names have the function of indicating the nature of the company and implying product functions, and require strong readability. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a name with a profound meaning? But after the sign was put up, no one else understood it, so the shop owner quickly added the sign "Lanxi City Corporate Culture Service Agency" next to the store name to supplement it. What does it mean to turn a stone into a sheep? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming shops, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.
Don’t use polyphonic characters when naming your company.
Using polyphonic characters in naming your company will cause great inconvenience to people just like using uncommon characters, and the meaning itself is not clear enough. Polyphonic names are more likely to be confusing when the name has two or more pronunciations. For example: Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better.
For example, the following characters have two readings: XING (XING, HANG), SHENG (XING), CHONG (ZHONG), QIAN (XI), CHAO (ZHAO), etc. . Of course, we are not saying that polyphonic characters should never be used in naming. But at least ensure that others can determine its pronunciation and not mispronounce it. ;