Background: Now computers have become an indispensable part of people's lives, but for some people who need computers urgently, renting a computer is much more cost-effective than buying a new one. But what is embarrassing is that compared with the popularity of computer leasing in some areas, computer leasing in Xiamen has not been popular.
Project: Xiamen Xinsi Computer Leasing Co., Ltd. was established to lease computers, network products, office equipment, monitors, projection equipment, etc. Our aim is service specialization, service standardization and service diversification. Treat partners sincerely, respect peers and pursue win-win results. Leave the risks to us and the convenience to the customers.
I. Introduction of the Company
First, the company's business purposes and objectives
Purpose: service specialization, service standardization and service diversification. Create a perfect computer rental service.
Goal: To develop the company into a leading computer leasing enterprise in Xiamen, Zhang Quan and other places, and to develop the company brand into a well-known brand in the market and move towards the whole Fujian market.
Second, the company profile
Company name: Xiamen Xinsisi Computer Leasing Co., Ltd.
Business scope: Rental of computers, network products, office equipment, monitors and projection equipment. Provide rental of computers and related equipment, provide corresponding technical support services, and collect rent and deposit. Rental product: IBM. HP. Dale. Philips. Youpai. Acer. Toshiba. NEC。 Sony. Canon. Lenovo etc.
Third, company management.
1. management ideas
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the company and realize1+1> The effect of 2.
Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of our company to join our company.
3. Management decision-making
The management team is mainly composed of our entrepreneurial team. All of them are college students with bachelor's degree and relevant professional knowledge, who will make feasible decisions and perform the most efficient tasks for the company. After we get venture capital, investors will naturally become members of the management of our company, and we will invite people with various professional skills and management experience to join us and hold important positions.
4. Team overview
Education background: College degree or above, with strong curiosity and enterprising spirit.
Interpersonal relationship: strong interpersonal affinity, enthusiasm and calmness.
Professional quality: keep promises; Pay attention to norms; Follow the company's purpose and philosophy.
Four. Sites and facilities
Rent commercial housing as office location, and choose warehouse location according to traffic conditions. (It will be considered separately according to the specific situation, and this scheme will not be considered for the time being)
Second, the market and competition analysis
I. Market introduction
Nowadays, computers have become an indispensable part of people's lives, but for some people who need computers urgently, renting a computer is much more cost-effective than buying a new one. But what is embarrassing is that compared with the popularity of computer leasing in some areas, computer leasing in Xiamen has not been popular.
Second, market opportunities and environment.
It is understood that many senior students have turned their attention to computer rental because of the pressure of graduation design and short computer use time. These renters are generally students of literature and history or have poor economic conditions. Xiao Huang, a student from the School of Software of Xiamen University, said in our market survey that he and his classmates wanted to rent a computer to study because of their professional needs, but the computer rental business in Xiamen and its surrounding areas was always "faceless". He said: "It is obviously not cost-effective to buy a new computer in junior year, and the economic conditions are not allowed. The configuration of used computers is too poor to meet the requirements of image and video processing. If there is a computer for rent, it will definitely be welcomed by many college students. " There are many small advertisements for renting computers on the BBS of major universities in Xiamen. Because it is difficult to rent, many students rent computers from classmates and Internet cafes around the campus.
Third, the market competition analysis
Brand-name computers, cost-effective compatible computers and used computers with great price advantages, together with sales promotion forms such as buying computers by installment, have promoted the popularization of home computers and seized the market of leasing industry. Judging from the current market situation, the rented computers are all sub-mainstream configurations, and the monthly rent is about 100 yuan, which is similar to the monthly cost of installment payment; In addition, the deposit is very high, and some even reach 90% of the original price, which consumers feel uneconomical. On the other hand, most people who rent computers are college students and people who are eager to cope with various computer exams, and the rental time is limited to a few months. Therefore, as far as the current situation is concerned, the annual peak rental period cannot promote the expansion of the market.
Although the current rental market is sluggish, it also shows a glimmer of light. IBM and Lenovo recently launched a large-scale computer rental program. Computer rental is actually a market with great demand, and there is a demand for short-term use of computers for exhibitions, training and learning. At present, the computer rental business in Xiamen has been sluggish, mainly because there is no trust mechanism between merchants and consumers. After analysis, our company should be able to accelerate the start of the computer rental market.
Fourth, the target market
Based on Xiamen Island, it radiates Xiamen-Zhang Quan area. Exhibitions, exhibitions, conferences and trainings held by enterprises or individuals of all units; New or temporary employees; System testing, software testing, project development. Company office (financial considerations); Mobile office; Personal applications: entertainment, study, etc. Constitute our target market.
Five, the customer's purchase standard
Customers book online and decide whether to rent or not by looking at the goods offline. Based on the principle of voluntariness, the customer and the company sign a lease agreement acceptable to both parties.
Third, products and services
I. Service rules
Provide high-quality equipment, and provide flexible and diverse technical services for different rental needs and application environments. (The following basic service area refers to Xiamen Island)
The service content is divided into four categories: basic services; Value added services; Quick support service; Concierge service.
Basic services: Free door-to-door delivery service is not provided.
1, providing free telephone technical support.
2. No free on-site service is provided.
3. The customer sends the equipment to the technical department of the company for free maintenance, except for the charging items specified in the lease agreement.
Value-added service: free delivery within 10 km; Transportation fee will be charged according to the distance if it exceeds 10 km, and service fee will be charged if it exceeds the basic area.
1. On-site hardware maintenance of basic area. If it exceeds the basic area, transportation fees and service fees shall be charged as appropriate.
2, the basic field of home system software repair (WINDOWS, OFFICE series, network connection).
3. Regional settlement within 24 hours.
If there are other provisions on the service content in the lease agreement, such provisions shall prevail.
Quick support service: free delivery in the basic area. If it exceeds the basic area, transportation fees and service fees shall be charged as appropriate.
1. Free on-site hardware maintenance in the base area, otherwise transportation and service fees will be charged as appropriate.
2, the basic field of door-to-door system software repair (WINDOWS, OFFICE series, network connection.
3. The lease period is 1-6 days, and the settlement will be made within 4 hours (within the basic area), and other areas will be discussed separately.
4. If the lease term is more than 7 days, come to the basic area within 12 hours, call for repair after noon 12, and come to the door before 12 the next morning. Other areas will be discussed separately.
If there are other provisions on the service content in the lease agreement, such provisions shall prevail.
Agreement service: The service content and the way of providing services are specified in the lease agreement to meet the special application environment.
Second, product and service planning.
Rent computers and related equipment, provide comprehensive technical support, and serve various business activities of enterprises.
Short-term lease: suitable for short-term lease of equipment such as attending or holding conferences, exhibitions, product release, personnel training and system testing;
The rental time is short, from a few hours to more than 20 days.
Long-term lease: suitable for business needs such as office work, project implementation, software system development, temporary employment of employees and personal learning and entertainment needs.
Three. Services and support and expenses
Delivery service: One-way delivery in the basic area is equivalent to taxi fare. If it exceeds the basic area, transportation fees and service fees shall be charged as appropriate.
Technical service: 1, home hardware maintenance in the basic area, 50- 100 yuan/time (1-2 sets), if it exceeds the basic area, 100-200 sets/time (1-2 sets).
2. Repair of routine system software in the basic area (WINDOWS, OFFICE series, network connection), 100 yuan/set, other areas 150-200 yuan/set.
3. The time to solve the problem is within 24 hours, otherwise the service fee will be increased as appropriate. If there are other provisions on the service content in the lease agreement, such provisions shall prevail.
Fourth, the conclusion of the lease contract agreement
1. The unit or company only needs to produce a copy of the business license and a copy of the ID card of the person in charge to enjoy the deposit exemption. Just call to make an appointment, our company will deliver the goods to your door at the specified time, and both parties will sign the contract.
2. Individuals only need to show a copy of the ID card of the Xiamen household registration guarantor and a copy of my ID card to enjoy the deposit-free. They just need to call in advance to make an appointment, and the company will deliver the goods to your door at the specified time, and both parties will sign the contract.
3. Students only need to show three copies of student ID cards to enjoy the deposit-free.
Individuals who are not guaranteed by Xiamen people must pay the deposit normally, but they can enjoy a 20% discount on the rent.
Fourth, website construction.
1. Website design and planning:
① Website Name: Xiamen Xinsi Computer Leasing Network
② Theme positioning: It belongs to a computer website, focusing on product configuration and price, providing customers with a variety of suitable leasing schemes, introducing the company appropriately and highlighting the company's service concept.
③ Domain name selection:
Chinese real name: new thinking English domain name: p>
The choice of domain name is the English abbreviation of "new thinking computer"
④ Overall style and column planning: blue interface, reflecting the integrity style of the enterprise; The columns mainly include: company homepage, lease purpose, business introduction, lease quotation, service details, scheme recommendation, online reservation, contact information, etc.
⑤ Website layout: (partial screenshot)
Verb (abbreviation for verb) sales plan
1. Leased product category
Desktops: Lenovo, Acer, Dell, etc.
Notebooks: Lenovo, Acer, Dell, IBM, etc.
PC server, workstation
Office equipment: printers, fax machines and photocopiers.
Display equipment: cathode ray tube, liquid crystal display, plasma display, projection.
network equipment
2. Lease quotation
Computer equipment:
3. Brand building
Establish a brand of new thinking with the best service and the most favorable price. Provide a variety of computer configuration schemes to meet the needs of different users, make the best use of everything, and rent the most suitable computer and related equipment with the least money.
4. Customer relationship building
For customers who have used our leasing service, we will put them on record, improve our service according to their opinions and suggestions, implement our service concept in our work and service, and keep in constant contact with customers. Make my company's detailed contact information into business cards, distribute them to customers, and arrange customer service personnel to do customer maintenance.
Intransitive verbs: capital demand and financing methods
It is estimated that the company needs RMB 654.38+0 million to start operation, which is mainly used for equipment purchase, employee recruitment and training, and marketing. The way to raise funds is venture capital of individuals or institutions, and investment is made in the form of investment shares. Other ways of capital investment can also be considered. The company expects to achieve a cumulative sales income of 5 million yuan and a cumulative sales profit of 3 million yuan in the next five years (calculated according to the industry average sales profit rate of 60%). The capital invested by investors is expected to be fully recovered within two to three years.
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The above is for reference