1, that thing
THETHING is a fashion design brand, which was formally established in Shanghai in 2005. Since it came out, it has occupied a place in the trend circle with its excellent graphic humor design.
After several years of development, this kind of thing is quietly changing its face. Although it still follows the concept of taking graphics as the design core, it has got rid of the situation of relying solely on pattern design in the past and gradually changed to the direction of overall modeling and collocation. Now it has become a well-known design brand in the local fashion clothing field in China, and has won the love of many stars.
THETHING firmly believes that creativity is everywhere, and all emotions, attitudes and cultures can be interpreted through a unique design language. The new season series THETHING plays with details on the basis of European and American gentleman style, and expresses more personality and true self through THING humor.
2、lilbetter
LILBETTER was founded in 2005 by Mr. Rong Jiajun, a famous fashion designer at that time. From beginning to end, LILBETTER's design concept is derived from the trend, but it is not limited to the trend, which is different from fashion.
Ordinary street brands and their designers are good at following the trend, while LILBETTER's designers are completely different. "Make progress every day" is just the most straightforward concept of "LILBETTER".
LILBETTER focuses on two major directions: fundamentals and trends. BASIC is innovative in classics, simple and generous, and combines classical aristocratic style with modern fashion elements in China to create an alternative flavor. In addition, TREND adopts the seasonal trend elements of the Italian show, the top feast of fashion, and incorporates whimsical design concepts to create a brand-new model that stands out from the crowd.
3. Keep it real
StayReal is a fashion brand co-founded by A Xin and illustrator Burliang in 2007. Besides Taiwan Province Province, there are more than 20 stores in Shanghai, Hongkong and Tokyo. The name is taken from the homonym of "three-dimensional", which means three-dimensional sense.
Step 4: Start
"Begins" is a fashion brand founded by the famous singer BiBi Zhou, the street trend opinion leader Lin Zijun and the chief programmer of the style magazine 20 1 1 * *, and BiBi Zhou is also the brand design director.
At the same time, Begins store, a trendy store located in Gulou, Dongcheng District, Beijing, also opened, and successively opened branches in Hangzhou and Shenyang.
Cooperate with adidas, New Balance, Reebok Reebok, Lacoste, Demeter and other international brands. And it has risen rapidly in the domestic trend circle. Many famous artists at home and abroad, such as Eason Chan, He Jiong, EXO, Fang Datong, Chen Shanni, etc. Wear new clothes or own at least one item many times on different occasions.
Many cross-border cooperation of begins' has attracted much attention, not only becoming the sponsor of the Miss China Universe Competition 20 13, but also the joint sneakers with New Balance are selling well in overseas markets, successfully launching the first shot in the international trend circle, and manager BiBi Zhou has also become the only female boss among the global trend opinion leaders selected by SIZE magazine.
5, lightning tide brand
Lightning Tide brand was founded in Hong Kong in the early 20th century, and it is a designer menswear brand in Hong Kong. Brand logo runs through it with top-down lightning, which symbolizes the spiritual connotation of advocating "strength, passion, innovation and subversion" On the other hand, this fearless spirit leads the development of the whole brand and is integrated into the design and style from beginning to end.
Brand's consumption orientation is a slightly rebellious, avant-garde and personalized crowd pursuing quality of life among urban hipsters in the new era. The brand conveys a fashionable and avant-garde male dress style, with a distinct sense of strength and a mix of fashion images, both in image and design.
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